One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists.Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth.Over the past 20 years, Jeff Rosenblum and his team at Que...

Artists in Ukraine have lost their livelihoods. The Ukraine Audiobook Relief Project was launched to support artists in Ukraine whose lives are threatened because of war.It is a fundamental aspect of war to suppress story, language, and culture. Moved by this crisis of culture, members of PANA (the Professional Audiobook Narrators Association) created this audiobook to raise money for Ukrainian relief. Joined by writers and musicians, we have volunteered our work to show our suppor...

In 1887 a linen salesman from New York City visited the Old Course at St. Andrews, Scotland, considered to be the oldest golf course in the world. While there, he visited the shop of golf legend Old Tom Morris. Soon after his return home, this purchase triggered a golf explosion that would soon see America not only take up the game but also take it over. America Tees Off tracks golf's impact on the country and the game since this historic purchase, with dozens of wide-ranging stor...

A vital history of Gaza from Antiquity to the present—defying Israel's attempts to erase its heritageToday Gaza lies in ruins after a genocide perpetrated before our eyes. Over 80% of its buildings have been destroyed, and its people have suffered the worst horrors imaginable. For over twenty years it has been an open-air prison. But once Gaza was an integral part of the Arab and Eastern Mediterranean world, where merchants traded their goods, and ...

Our past does not simply disappear. The painful history of our ancestors and their rich cultural wisdom intertwine within us to create the patterns of our future. Even when past trauma remains unspoken or has long been forgotten, it becomes part of us and our children—a legacy of both strength and woundedness that shapes our lives.In this book, Tirzah Firestone brings to life the profound impact of protracted historical trauma through the compelling narratives of Israeli terror vic...

From the author of Jews, God, and History, this comprehensive history of the Jewish people is "an epic drama, searching and nobly conceived" (Publishers Weekly).A compelling account of the four-thousand-year history of a people that spans the globe and transcends the ages. From the ancient and simple faith of a small tribe to a global religion with adherents in every nation, the path of the Jews is traced through countless expulsions and migration...

Harry Lenga was born to a family of Chassidic Jews in Kozhnitz, Poland. The proud sons of a watchmaker, Harry and his two brothers, Mailekh and Moishe, studied their father's trade at a young age. Upon the German invasion of Poland, when the Lenga family was upended, Harry and his brothers never anticipated that the tools acquired from their father would be the key to their survival.Under the most devastating conditions imaginable—with death always imminent—fixing watches for the G...

Millions of people worldwide play fantasy football, and you can join the fun with Fantasy Football For Dummies. We'll teach you the basics and give you the skills you need to create and manage your ultimate fantasy team. Learn how to scout and draft players, use the best strategies to compete against other fantasy owners, and win your fantasy league championship. You can easily manage your team and stay up to date on player stats with the how-tos and insider tips in this book. Che...

Buddha Can Improve Your Athletic Performance and LifeConnect Spirituality to Sports. The Competitive Buddha is about mastery, leadership, and spirituality. Learn what you need to keep, what you need to discard, and what you need to add to your mental, emotional, and spiritual skill set as an athlete, coach, leader, parent, CEO, or any other performer in life. Understand how Buddhism can help you to be better prepared for sports and life, a...

Why does it sometimes feel like God is distant—even when we're doing "all the right things"? Could it be that modern faith has traded true worship for comfort, leaving us spiritually dry and disconnected?In this eye-opening book, Rabbi Kirt A. Schneider reveals how the ancient design of the Tabernacle isn't just biblical history—it's a divine invitation to draw near to God today. Through powerful teaching and personal insight, Rabbi Schneider shows...

We've seen evidence that a new economic cycle has begun. Technological revolutions come by way of a cluster of new innovations. About a decade ago, you started to see AI, robotics, and IoT (sensors) delivering on automation. That's been powerful, but not transformational. It does not force businesses to fundamentally change how they do business. The last piece of the puzzle is cryptocurrency because it allows us to process and transfer economic value without human intervention. Soon, there...

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed:● 8 headlines that work—and how to use them● The 5-...