One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists.Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth.Over the past 20 years, Jeff Rosenblum and his team at Que...

Artists in Ukraine have lost their livelihoods. The Ukraine Audiobook Relief Project was launched to support artists in Ukraine whose lives are threatened because of war.It is a fundamental aspect of war to suppress story, language, and culture. Moved by this crisis of culture, members of PANA (the Professional Audiobook Narrators Association) created this audiobook to raise money for Ukrainian relief. Joined by writers and musicians, we have volunteered our work to show our suppor...

Set your company up for the long term.Every company needs a strategy. A focused strategy aligns decision making throughout the organization and helps establish a competitive edge in the marketplace. But with so many options to consider, how do you define a unique strategy that will ensure growth?Whether you're starting a business from scratch or in an existing company facing new threats, this book offers the direction you need. The HBR Guide to Setting ...

A vital history of Gaza from Antiquity to the present—defying Israel's attempts to erase its heritageToday Gaza lies in ruins after a genocide perpetrated before our eyes. Over 80% of its buildings have been destroyed, and its people have suffered the worst horrors imaginable. For over twenty years it has been an open-air prison. But once Gaza was an integral part of the Arab and Eastern Mediterranean world, where merchants traded their goods, and ...

We've seen evidence that a new economic cycle has begun. Technological revolutions come by way of a cluster of new innovations. About a decade ago, you started to see AI, robotics, and IoT (sensors) delivering on automation. That's been powerful, but not transformational. It does not force businesses to fundamentally change how they do business. The last piece of the puzzle is cryptocurrency because it allows us to process and transfer economic value without human intervention. Soon, there...

Our past does not simply disappear. The painful history of our ancestors and their rich cultural wisdom intertwine within us to create the patterns of our future. Even when past trauma remains unspoken or has long been forgotten, it becomes part of us and our children—a legacy of both strength and woundedness that shapes our lives.In this book, Tirzah Firestone brings to life the profound impact of protracted historical trauma through the compelling narratives of Israeli terror vic...

From the author of Jews, God, and History, this comprehensive history of the Jewish people is "an epic drama, searching and nobly conceived" (Publishers Weekly).A compelling account of the four-thousand-year history of a people that spans the globe and transcends the ages. From the ancient and simple faith of a small tribe to a global religion with adherents in every nation, the path of the Jews is traced through countless expulsions and migration...

Golems and dybbuks and Nazis, oh my! Jacques Fux, Brazil's answer to Philip Roth, offers a remarkably original and entertaining work of autofiction that is essential listening for those interested in the Jewish experience in Latin America.Winner of Brazil's prestigious São Paulo Prize, Jacques Fux's brilliant literary debut novel unveils an outrageously entertaining Portrait of the Artist as a Young Schlemiel. Antitherapies relates the life journey of a yo...

Written by Rabbi Daniel Lapin, radio talk-show host, bestselling author, presidential advisor, and keynote speaker at the Congressional bi-partisan opening of the 106th Congress in Washington DC, Thou Shall Prosper: Ten Commandments for Making Money details the ten permanent principles of wealth creation that never change, based on the established principles of ancient Jewish wisdom and the economic and philosophic vision of business that has been part of Jewish culture for centur...

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed:● 8 headlines that work—and how to use them● The 5-...

Harry Lenga was born to a family of Chassidic Jews in Kozhnitz, Poland. The proud sons of a watchmaker, Harry and his two brothers, Mailekh and Moishe, studied their father's trade at a young age. Upon the German invasion of Poland, when the Lenga family was upended, Harry and his brothers never anticipated that the tools acquired from their father would be the key to their survival.Under the most devastating conditions imaginable—with death always imminent—fixing watches for the G...

Millions of people worldwide play fantasy football, and you can join the fun with Fantasy Football For Dummies. We'll teach you the basics and give you the skills you need to create and manage your ultimate fantasy team. Learn how to scout and draft players, use the best strategies to compete against other fantasy owners, and win your fantasy league championship. You can easily manage your team and stay up to date on player stats with the how-tos and insider tips in this book. Che...