In "Maverick Marketer," Johnstone considers the course of his life, from taking the helm of a sailboat in a race at age 2, through college days at Princeton, to creating the leading performance brand in sailing, then doing same with powerboats. Regaling readers with sailing stories and how award-winning boats were created, Johnstone seeks to ignite a creative spark in others, urging them to follow their passion and chart their own course to victory. Part memoir, part love story, part marke...

In "Maverick Marketer," Johnstone considers the course of his life, from taking the helm of a sailboat in a race at age 2, through college days at Princeton, to creating the leading performance brand in sailing, then doing same with powerboats. Regaling readers with sailing stories and how award-winning boats were created, Johnstone seeks to ignite a creative spark in others, urging them to follow their passion and chart their own course to victory. Part memoir, part love story, part marke...

"What we all hope for our children's education is undiminished curiosity and creativeness, and solid practical preparation for adult work. Today, there's no doubt that easy access to computers is vital for students. Bob Johnstone has brilliantly and passionately told the story of the worldwide struggle to make today's equivalent of the pencil accessible to all students."-Victor K. McElheny, author of "Watson and DNA"If every kid had a laptop computer, what would difference w...

Maverick Marketer is the story of National Sailing Hall of Fame marketing guru, Bob Johnstone, who built the leading performance brands of J/Boats in sailboats and MJM Yachts in powerboats.“A rollicking tale of a life well-lived. Anyone who loves sailing or is interested in building a new business brand will find Bob Johnstone’s memoir fascinating and inspiring.”ROBERT SIMONS, Baker Foundation Professor, Harvard Business School“Bob Johnstone’s book is complete and comp...

A NATIONAL BESTSELLERA NEW YORK TIMES NOTABLE BOOKAN NPR BEST BOOK OF THE YEARONE OF JANET MASLIN’S MUST-READ BOOKS OF THE SUMMERA NEW YORK TIMES EDITOR'S CHOICEONE OF OUTSIDE MAGAZINE’S BEST BOOKS OF THE SUMMERONE OF AMAZON'S BEST NONFICTION BOOKS OF THE YEAR SO FAR“A powerful and a...

Learn what it takes to cross an ocean from a veteran sailorIn Sailing a Serious Ocean, author John Kretschmer uses his experiences and stories to show you what you will need to across an ocean or go around the world, in fair weather or foul. His true accounts of storms and other challenges at sea makes exciting reading and shows not only how sailboats should be handled when the chips are down, but how you should handle yourself. Learning how these boats re...

The Cruising Life: A Commonsense Guide for the Would-Be Voyager, Jim Trefethen. The funniest, drollest, wisest book on the shelf for the would-be cruiser. Trefethen pulls no punchesÑhe tells you just what will be involved if you and your family decide to "let slip the surly bonds of earth" and set sail. How to get ready, how to finance the voyage, how to live on your boat with maximum peace of mind and minimum hassle, and what equipment you do and don't need. (What you don't need may surpr...

A Forbes Best Book of the Year: "Must reading for any yacht-racing aficionado." — Frank DefordThe America's Cup, first awarded in 1851, is the oldest trophy in international sports, and one of the most hotly contested. In 2000, Larry Ellison, cofounder and billionaire CEO of Oracle Corporation, decided to run for the coveted prize and found an unlikely partner in Norbert Bajurin, a car radiator mechanic who had recently been named Commodore of the ...

John Kretschmer is sailing's practical philosopher – as much a doer as a thinker. And that is the overarching theme of this chronicle of a sailing life. Often amusing, sometimes poignant, occasionally terrifying but always inspiring, his deeply personal account is a welcome reminder of the good life waiting at sea.With hundreds of thousands of nautical miles under his keel, John's adventures have taken him several times around the world, with challenging crossings of the Atlantic a...

“The Vendée Globe is even a greater challenge than climbing Mt. Everest.” …Senator John Kerry in a U.S. Senate Tribute to Rich Wilson “The Vendée Globe is a race that is almost beyond belief.” …Gary Jobson, ESPN Commentator In 2008-9, Rich Wilson became only the second American to finish the Vendée Globe, deemed the “most grueling and dangerous prolonged competition on the planet.” (Garry Emmons, HBS Bulletin, 2009) The senior sk...

From one of the world's most respected sailors-the knowledge and secrets every sailor needsPeter Isler, two-time America's Cup winner, has sailed in and won hundreds of races over the last forty years. In that time, he has acquired a vast array of knowledge about sailing techniques and tactics, not to mention a boatload or two of entertaining stories along the way. In this book, he brings them all together into a single guide to help you make the most of your time on the water, whe...

This is an extraordinary tale of life on the high seas aboard one of the last American merchant ships, the S.S. Stella Lykes, on a forty-two-day journey from Charleston down the Pacific coast of South America. As the crew of the Stella Lykes makes their ocean voyage, they tell stories of other runs and other ships, tales of disaster, stupidity, greed, generosity, and courage.