Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization?It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world’s best marketing organizations.Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation) in a step by step gu...

We all start out the same. Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore.So why do some young men and women grow up with plans to promote peace and prosperity, while others set out to harm or kill others? Every day we hear of people who try to disrupt our world, often violently. So what, exactly, is happening to our youth?Extremists never stop trying to fi...

In a world rewritten by artificial intelligence, leaders need more than tools-they need direction.The Compass reveals a new model for leadership that blends human judgment, machine intelligence, organizational design, and strategic imagination. AI is not here to replace leaders-it's here to amplify the ones who know how to use it. Bob Pearson provides the roadmap for navigating risk, communications, creativity, workflows, ethics, and the future of knowledg...

Bob Pearson wrote his fifth book, Firm Beliefs, to reflect on what he has learned from leaders working in three Fortune 500 companies and helping to build three marketing communications consultancies. The book represents a collection of insights learned over decades that have become, literally, firm beliefs about how to build a service-based firm or a great team within a company.The book includes 100 insights written in a style that can be read cover to cover or be used as...

With the boom of e-commerce and socialmedia, companies no longer hold primarycontrol over their brand message. They nowshare that power with customers.That shift means companies must create agilemarketing campaigns that solicit the feedbackand participation of key influencers. In this newday and age, businesses and their customers tellthe story collectively—advertising is passé; welcometo Storytizing.Storytizing explain...

In 1956, Bob “Stinky” Pearson began attending college. From that time until the present, he has always been connected to higher education in some way, as a student, teacher, coach, and administrator at various colleges and universities around the United States. In this second volume of his memoirs, Pearson picks up his life’s story at the start of his college career, at Michigan State. He graduated from Brockport State in 1960, and what followed was a fifty-four-year career in university-l...

Since its debut, E-commerce has been centered on the transaction. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. The Pre-Commerce Company explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves, and why they choose to support certain brands above others. It shows what executives must do to...

How to keep your intuition and human instinct intact in our current technological era.Businesses are constantly moving into uncharted territory as they determine how to navigate an increasingly digital future effectively. But the startling and often overlooked truth is that the promise of digital transformation can only be realized when we find a way to balance it with our irreplaceable humanity.In Restoring the Soul of Business, business leader Ri...

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.Picking up where The Retail Re...

The Killer Questions Your Company Should Be AskingGenerating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way.In Beyond the Obvious, McKinney will help you use his prove...

THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHINDGamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine rea...

Collecting data is easy for marketers. Figuring out what to do with it is hard.Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a ro...