Cora Tyler works at the Hotel Metronome in San Francisco, and shes always seeking to learn new things.A chance meeting on a train with an employee at a hotel in New York City, Ari, gives her the chance to share her business insights. Their lively discussion gets them both thinking about delivering excellent customer service.While Cora makes it point to focus on details such as remembering the names of guests, Ari admits that he usually cant even pronounce their names. Unlik...

Instantly recognizable as the company behind such familiar products as Ivory soap, Tide detergent and Crest toothpaste, Procter & Gamble is admired as one of the world's best managed companies. Marketing training at P&G rivals that of an MBA degree, and Harvard Business School teaches P&G's brand-management system. Now, a former P&G marketing executive identifies ninety-nine practices and principles that fuel this $35 billion powerhouse -- strategies for success in business and in life.

An Essential Guide to Hearing and Balance Disorders consolidates the most significant clinical aspects of hearing and balance disorders, ranging from cause and diagnosis to treatment and cure. Experts in various subspecialties of this extensive topic introduce readers to the most sophisticated and state of the art methods of diagnosis and treatment. Each chapter expands on a specific topic area along the continuum of how medical personnel diagnose hearing and balance disorders, to...

Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes. As the coffee shop owner looks for ways to retain his customer base, a consultant helps him focus on what really matters. Authors Yerkes and Decker, renowned for their consulting and business savvy, have done their homework and turned Beans into "a business fable taken from real life."

Tinnitus and oversensitivity to sound are common and hitherto incurable, distressing conditions that affect a substantial number of the population. Pawel Jastreboff's discovery of the mechanisms by which tinnitus and decreased sound tolerance occur has led to a new and effective treatment called Tinnitus Retraining Therapy (TRT). Audiologists, ENT specialists, psychologists and counsellors around the world currently practise this technique, with very high success rates. TRT, the treatment ...

The new edition of Rowan's Primer of EEG continues to provide clear, concise guidance on the difficult technical aspects of how to perform and interpret EEGs. Practical yet brief, it is perfectly suited for students, residents, and neurologists alike, while included reference material will be continually useful, even to the experienced doctor. - Features brief, to-the-point text with easily understandable language for quick reference. - Portable design makes it simple to carry anywhere. - ...

Since the third edition of Grieve's Modern Manual Therapy was published in 2005, the original concepts of manipulative therapy have grown to embrace new research-generated knowledge. Expansions in practice have adopted new evidence which include consideration of psychological or social moderators. The original manual therapy or manipulative therapy approaches have transformed into musculoskeletal physiotherapy and this is recognized by the change in title for the new edition – Grieve's Mod...

For those searching for the evidence base for the optometric care of strabismus and amblyopia, look no further. In her book, Pilar Vergara puts parents behind the eyes of their children with amblyopia and strabismus so they can understand how they see. She discusses, in lay terms, the causes and symptoms of amblyopia and strabismus, the effects of these disorders on a person's self confidence, and their ability to perform well in school and sports. She carefully explains different treatmen...

The electroencephalogram (EEG) is essential to the accurate diagnosis of many neurologic disorders. The Second Edition of Atlas of EEG Patterns sharpens readers’ interpretation skills with an even larger array of both normal and abnormal EEG pattern figures and text designed to optimize recognition of telltale findings. Trainees will benefit from hundreds of EEG figures, helping them spot abnormalities and identify the pattern name. Experienced neurologists will find the book excellent as ...

Adult Audiology Casebook is a compendium of key clinical cases designed to help clinicians develop the critical thinking skills necessary to successfully diagnose and treat patients. The cases are written by experts from around the world who share their experiences and expertise in dealing with a range of challenging clinical scenarios. An important classroom resource, the book gives readers expert guidance on providing best practice care in the areas of hearing disorders, the dia...

The leading reference on electroencephalography since 1982, Niedermeyer's Electroencephalography is now in its thoroughly updated Sixth Edition. An international group of experts provides comprehensive coverage of the neurophysiologic and technical aspects of EEG, evoked potentials, and magnetoencephalography, as well as the clinical applications of these studies in neonates, infants, children, adults, and older adults. This edition's new lead editor, Donald Schomer, MD, has updated the te...

A Doody's Core Title 2012Stroke Recovery and Rehabilitation is the new gold standard comprehensive guide to the management of stroke patients. Beginning with detailed information on risk factors, epidemiology, prevention, and neurophysiology, the book details the acute and long-term treatment of all stroke-related impairments and complications. Additional sections discuss psychological issues, outcomes, community reintegration, and new research.