THE GREATEST SPORTS ENTREPRENEUR STORY EVER TOLD... Sports Heaven: The Birth of ESPN tells the incredible tale of Bill and Scott Rasmussen, the father and son team who against all odds and legions of doubters created the most significant sports business of all time. With unique perspectives from key players in the origin story, you’ll be taken on an entrepreneurial roller coaster ride right up to ESPN’s launch on September 7, 1979. Sports Heaven features the perspectives and insights of Bi...

The drama, the excitement, and the suspense of professional golf are all captured in The Long and the Short of It. Golfers of all ages will enjoy Andy North's unique perspective on golf.Andy North is a two-time United States Open champion, current player on the Senior PGA Tour, and a commentator for ESPN. In this book, Andy offers golfing fans a treasure chest of anecdotes and shares his insight and wisdom into the game of golf. Andy first talks about the ...

A PACIFIC BOOK REVIEW NOTABLE BOOK PICK • "The balance the authors found between personal storytelling and motivational, inspirational business success is fantastic to see come to life on the pages. Pair this with memorable quotes and insights from others closely related to sports, and specifically the ESPN world overall, about the company’s founder, and readers will be totally enthralled with this book.” —Jack Chambers, Pacifi...