For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary res...

Originally published in 1994. What is a self-reliant manager? The self-reliant manager is one who can grow an organization by exploiting his or her role in the management of people. Not every manager is involved in top-level decision-making and the development of global strategies. Every manager is, however, by being involved in managing the people in an organization, empowered to take the company forward.The book covers key topics such as empowerment, motivation, performance appra...

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges...