Showing results for "christopher pittman"

Google Merchant Center covers proper account set to how to troubleshoot account suspensions. If you are new to Google merchant center or currently fighting with a Google account suspension this book was written for you.This book covers items such asProper account setupWhat to do when you have an account suspensionHow to troubleshoot account suspensions for MisrepresentationHow to troubleshoot Circumvention systems policy violations

Want to improve online sales? Want to stop the customer drop-off in your sales funnels?Some companies have a 95 percent drop-off in the final steps of the sales funnel. Often a few minor adjustments on these pages could double website sales. However, these issues often go undiscovered because people do not know what they are looking for in the data. With the tools inside this book, you will discover what areas of your website customers are having trouble with and w...

Want to dive deep into Google Analytics 4or learn more about the custom optionsavailable?GA4 is an amazing program with a lot ofoptions that just were not available in oldereditions of Google Analytics. This providesamazing opportunities to collect analyze andmonitors more detailed data on cleanerreports in order to better understand yourwebsite customer behaviors.This book wil...

Search Engine Optimization covers the basics of Search Engine Optimization covering topics such as on-page and off-page SEO, and internal considerations for search engine optimization. The primary focus of this book is SEO for WordPress and Shopify websites providing examples of where settings in these websites can be found. Even with this focus, the content remains broad enough to be useable on any website and most topics are applicable regardless of website type as Search Engine Optimiza...

SEO and Digital Marketing Volume 1 is a collection of books from the SEO and Digital Marketing series.This book includes Google analytics and GA4 and Search Engine OptimizationThese books together provide a foundation for building meaningful digital marketing strategies.Topics includeSetting up Google Analyticsthe major changes for UA to GA4 accountsHow to use Google analytics to improve a websiteLocal and international SE...

Creating Citizens is a collection of essays about Community and Civic Engagement (CCE) learning at land-grant universities.In Creating Citizens, professors and administrators at Auburn University’s College of Liberal Arts recount valuable, first-hand experiences teaching Community and Civic Engagement (CCE). They demonstrate that, contrary to many expectations, CCE instruction both complements the mission of liberal arts curricula and powerfully a...

Prototyping and user testing is the best way to create successful products, but many designers skip this important step and use gut instinct instead. By explaining the goals and methodologies behind prototyping—and demonstrating how to prototype for both physical and digital products—this practical guide helps beginning and intermediate designers become more comfortable with creating and testing prototypes early and often in the process.Author Kathryn McElroy explains various proto...

Andy Carney, world-renowned UX writer and host of the YouTube channel UX, He Wrote, has compiled his years of experience as a UX writing manager into this definitive free book on UX writing.In his comprehensive guide, you'll learn everything from what makes an exceptional UX writer, to project and time management, to research and testing specifically for UX content.You’ll also get access to a host of free templates to help you better manage your work and conduct cheap and f...

The second edition, updated for 2016, of Creating an Online Presence shows writers how to decide what sort of online presence they want as well as how to plan in order to achieve it without cutting into precious writing time. Writers who want simply a web presence will find it lays out a basic plan for creating one, while writers who want to take advantage of the many opportunities an effective online presence offers are offered plenty of tips, tricks, and tools to play with....

Why Your Business Needs a WebsiteIf you're doing business today – online OR offline – you need a website. It's that simple.Every day, Google completes more than 5 billion searches. Think some of those people, even just a tiny fraction, might be searching for what you sell?If you don't have a website, how will they ever find you?This book is about setting up your web presence the right way, or optimizing your existing website to reach more visitors.Ul...

Microcopy consists of small pieces of text like headings, hint texts, placeholders, summaries, and instructions throughout a website or app. These little bits of content often get overlooked to the detriment of the application or website you're building, which is tragic since they make the difference between technology that fades into obscurity and technology that goes on to become extremely successful products.In this book, we'll see how:● One retail firm increased its mon...

The 13 Pillars of Internet Marketing offers a broad introduction to internet marketing methods for marketing managers, business owners and entrepreneurs. It helps the reader build a broad overall online marketing knowledge, prior to implementing their own internet marketing campaign or managing an SEO company. This special edition also includes an interview with blogging guru Yaro Starak.