Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling ...

The book is the result of my preoccupation with the phe nomenological philosophy of Edmund Husserl during my years of post-doctoral studies (approximately since 1960). As the titles of the chapters may suggest, I have dealt with a number of topics relating to Husserlian Phenomenology - themes which are relatively independent but not disconnected. For I have been prone to look upon this movement as presenting more an organic outlook of its own, inspite of its diversity of phases, than as of...

The foundation for all modern economic thought and political economy, "The Wealth of Nations" is the magnum opus of Scottish economist Adam Smith, who introduces the world to the very idea of economics and capitalism in the modern sense of the words. Smith details his argument in the following five books: Introduction and plan of the work Part 1 Of the Causes of Improvement in the productive Powers of Labour, and of the Order according to which its Produce is naturally distributed among th...

The Pulitzer Prize-winner's classic account of the legendary research lab that gave rise to the Digital Age.In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses dubbed PARC (Palo Alto Research Center). This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface (one of the main precursors of the I...

For Descartes, knowledge exists as ideas in the mind that represent the world. In a radical critique, Hubert Dreyfus and Charles Taylor argue that knowledge consists of much more than the representations we formulate in our minds. They affirm our direct contact with reality—both the physical and the social world—and our shared understanding of it.

This book brings together a group of Judith Butler’s philosophical essays written over two decades that elaborate her reflections on the roles of the passions in subject formation through an engagement with Hegel, Kierkegaard, Descartes, Spinoza, Malebranche, Merleau-Ponty, Freud, Irigaray, and Fanon. Drawing on her early work on Hegelian desire and her subsequent reflections on the psychic life of power and the possibility of self-narration, this book considers how passions such as desire...

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

Heidegger's radical thinking on the meaning of truth in a "clear and comprehensive critical edition" ( Philosophy in Review).Martin Heidegger's 1925–26 lectures on truth and time provided much of the basis for his momentous work, Being and Time. Not published until 1976—three months before Heidegger's death—as volume 21 of his Complete Works, it is nonetheless central to Heidegger's overall project of reinterpreting Western thought in terms of tim...

Employment relations within the health sector have undergone radical reform over recent years. This book is an important new study that examines the responses of managers and workers to these different reforms, at both national and local level.Bringing together analyses of both employment relations and public sector management, the book focuses on understanding why certain initiatives have been adopted, how managers have responded to them and the consequences of the HR modernisatio...

Spinoza Contra Phenomenology fundamentally recasts the history of postwar French thought, typically presumed to have been driven by a critique of reason indebted to Nietzsche and Heidegger. Although the reception of phenomenology gave rise to many innovative developments in French philosophy, from existentialism to deconstruction, not everyone in France was pleased with this German import. This book recounts how a series of French philosophers used Spinoza to erect a bulwark again...

Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry focusing on electronics giants GE, RCA, English Electric, EMI and Ferranti.

This book draws connections between recent advances in analytic philosophy of mind and insights from the rich phenomenological tradition concerning the nature of thinking. By combining both analytic and continental approaches, the volume arrives at a more comprehensive understanding of the mental process of "thinking" and the experience and manipulation of objects of thought. Contributors scrutinize aspects of thinking that have a common grounding in both the phenomenological and analytic ...