Selling to CIOs and CISOs isn't easy. Learn how internal champions drive change and how trusted vendors consistently win C-suite deals.Key FeaturesUnderstand what CIOs and CISOs truly prioritize when selecting vendorsBuild and enable champions who influence decisions from withinLearn how to become a trusted partner to the C-SuitePurchase of the print or Kindle book includes a free PDF eBookBook DescriptionThe days of...

Explore the evolving field of cybersecurity leadership and gain real-world insights from top security leaders on strategy, communication, and resilience to excel as a CISO in today's digital landscape. Free with your book: DRM-free PDF version + access to Packt's next-gen Reader\*Key FeaturesGain practical perspectives from global CISOs on cyber transformation, risk management, and career growthExplore AI threats, building resilient teams, cyber strateg...

Strategically build your brand, master soft skills, and craft a powerful plan, propelling yourself into the dynamic world of executive leadership in the digital technology and cybersecurity domain Key FeaturesDiscover a targeted 90-day plan to set yourself up for success in both CIO and CISO rolesDevelop essential interpersonal skills to succeed in executive leadership rolesLearn survival skills for thriving and avoiding burnout in strategic ro...

**#1 WALL STREET JOURNAL BESTSELLERSilver for Best Business Book in the 2023 Globee® Awards for BusinessThe 21st Annual American Business Awards®2023 Best Business Book of The Year | Silver Stevie WinnerThinkers50 2023 Distinguished Achievement Award for Strategy Shortlist14th Annual Awards | American Books Fest | 2023 International Book AwardsIBA Best Business Book in the Category of Business: Management and Leadership2023 Global EBook...

Unlock the revolutionary power of AI to transform your affiliate marketing business!Are you struggling to stand out in the crowded affiliate marketing space? Wondering how to leverage cutting-edge AI tools to create content that converts while building authentic audience relationships? "AI-Powered Affiliate Marketing: The Ultimate Prompt Playbook" is your complete system for turning artificial intelligence into your most powerful business ally.This comprehe...

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how ...

THE RIGHT PHRASE FOR THE RIGHT SITUATION—EVERY TIMEYour new business strategy isn’t going to sell itself. It’s up to you to convince top decision makers to take the organization in the right direction. This is the most important presentation of your career, and your choice of words and phrases will mean the difference between success and failure.Perfect Phrases for Presenting Business Strategies provides the language you need to:Grab ...

Customers are increasingly demanding higher levels of speed and quality, yet leaders often focus mainly on reducing the costs of operations. This book outlines the needed evolution in leadership attitudes and behaviors in the key operational areas such as new product development, sales, operations, customer service, human resources, finance, and information technology.

The ITIL 4 Digital IT and Strategy (DITS) reference and revision guide is one of five ITIL 4 revision aids published by TSO, following on from ITIL 4 Foundation revision guide. It focuses on the alignment of digital business strategy with IT strategy. It also covers how disruption from new technologies is impacting organizations and how businesses are responding. Key topics include, using DITS in an organization, DITS and digital disruption, strategic approaches for digital organizations, ...

SHORTLISTED: CMI Management Book of the Year 2017 - Management Futures CategoryUnderstand how to drive business performance with your organizational data and analytics in the second edition of Data-Driven Organization Design.Using data and analytics is a key opportunity for businesses to transform performance and achieve success. With a data-driven approach, all the elements of the organizational system can be connected to...

As organizations seek to boost revenue, cut costs and increase efficiency, they increasingly look to IT as a strategic partner in achieving these objectives. Ten Steps to ITSM Success helps IT to prepare for this role by providing a detailed and practical guide to implementing ITSM best practices. It is written for ITSM practitioners and consultants, but will also be of interest to IT Directors and C-suite executives looking to transform the role of IT into a value-creating business partne...

The Proven Approach to Prospecting for the Long Sales CycleIt's a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business?If you're like most sales professionals, it's time to transform your selling method by listening rather than talking and by asking questions rather than stating opinions. In short, you need to be customer-centric. This revolutionary new guid...