Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager’s decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and relevant for the business studen...

The foundation for all modern economic thought and political economy, "The Wealth of Nations" is the magnum opus of Scottish economist Adam Smith, who introduces the world to the very idea of economics and capitalism in the modern sense of the words. Smith details his argument in the following five books: Book I. Of the Causes of Improvement in the productive Power of Labour, Book II. Of the Nature, Accumulation, and Employment of Stock Introduction, Book III. Of the Different Progress of ...

The Long-Awaited Update for Building a Thriving ConsultancyCompletely updated for today’s busier-than-ever consultants, this classic guide covers the ins and outs for competing and winning in this ultracompetitive field. You’ll find step-by-step advice on how to raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-year firm, plus brand-new material on:Blogging and social networkingGlobal consu...

Engineering Culture is an award-winning ethnography of the engineering division of a large American high-tech corporation. Now, this influential book—which has been translated into Japanese, Italian, and Hebrew—has been revised to bring it up to date. In Engineering Culture, Gideon Kunda offers a critical analysis of an American company's well-known and widely emulated "corporate culture." Kunda uses detailed descriptions of everyday interactions and rituals in which the ...

Engineering Firms: A Survey of Factors Affecting their Growth & PerformanceThis is a detailed study of business-economic growth and performance in engineering. It covers a wide range of firm types – in all the main engineering fields – in Britain, the United States, Europe, and Japan.The study combines original field research findings with an extensive review of published literature on the subject.S...

The vertical/functional hierarchy has been the mainstay of business since the industrial revolution. But it has its problems. In fact, the vertical design all but guarantees fragmented tasks, overspecialization, fiefdoms, turf wars, the urge to control from the top--all the negatives that foster organizational paralysis. In The Horizontal Organization, Frank Ostroff provides executives with the first truly viable alternative to the age-old vertical alignment. Indeed, he offers not...

Manufacturing and Investment around the World: An International Survey of Factors Affecting Growth and PerformanceThere are significant differences between countries in terms of industrial manufacturing growth, competitiveness and capacities to attract foreign direct investment.This book reviews existing publications on the subject and presents new research findings – providing a comprehensive survey and analysis of production and investment in bot...

This book focuses on helping individuals to come up with product ideas and by using free internet tools to promote and market their products.

Just how risky is the movie industry? Is screenwriter William Goldman's claim that "nobody knows anything" really true? Can a star and a big opening change a movie's risks and return? Do studio executives really earn their huge paychecks? These and many other questions are answered in Hollywood Economics. The book uses powerful analytical models to

First published in 1984. This book represents a major study of union responses to the economic crisis of the 1970s and 1980s. Abjuring governmental or managerial outlooks, it argues that unions, as representatives of essential producer groups, would be central to the renegotiation of the economic world. The work also stresses the importance of situating union responses to the crisis within the socio-historical evolution of their political economies during the rise and decline of the post-w...

The major challenges facing all of us today are time and financial pressures. Many small business owners deal with physical and mental stress while worrying about being sued by an unhappy customer. Many small business owners complain that they do not feel they own their business. Instead it owns them. After years of trying one technique after another, Dr. Williams has designed a system that limits the pressure and stress that you cannot control so you can better concentrate on the areas wh...