An exploration of how environmental consciousness and sustainable practices are reshaping modern marketing strategies. It examines the evolution of green marketing, key principles, and actionable tactics that align ecological responsibility with brand competitiveness. Covering topics such as the green marketing mix, adoption factors, green packaging, and authentic communication strategies, the book shows how businesses can avoid greenwashing, build trust, and leverage digital platforms to ...

An exploration of how environmental consciousness and sustainable practices are reshaping modern marketing strategies. It examines the evolution of green marketing, key principles, and actionable tactics that align ecological responsibility with brand competitiveness. Covering topics such as the green marketing mix, adoption factors, green packaging, and authentic communication strategies, the book shows how businesses can avoid greenwashing, build trust, and leverage digital platforms to ...

Sustainability is now the greatest business imperative, yet how do you actually develop and implement a sustainability plan if you aren‘t an expert?From the authors of the award-winning handbook The Business Guide to Sustainability comes this highly practical guide to designing and implementing a customized sustainability plan in any business, organization or government department of any type and scale.This step-by-step guide explains how to create a sustainability plan and...

Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world succe...

In the contemporary business landscape, the imperative for innovative approaches to business model innovation (BMI) is more pronounced than ever, especially given the pressing grand challenges, technological disruptions, digital transformation, and pressing environmental and social concerns of our era. The prevailing discourse in business model and BMI scholarship predominantly revolves around established frameworks and methodologies, thereby not fully capturing the burgeoning opportunitie...

Embedding Sustainabilityis a practical, solutions-focused guide for sustainability managers and leaders to embed sustainability in organizations and drive improved performance.For organizations to truly embody sustainability, it must infuse all operations. Sustainability change agents need to be the conductors of the orchestra, making sure everyone has the same objective, is working with the same goals and is moving at the...

Greening the Supply Chain - The IKEA Story in Asia is a book that explores the sustainability journey of IKEA's manufacturing operations in Asia. The book focuses on how IKEA has implemented its ESG (environmental, social, and governance) strategy to improve the sustainability of its supply chain in Asia.The book examines how IKEA has tackled the environmental impact of its manufacturing operations in Asia by implementing green initiatives such as reducing carbon emissions, waste r...

With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices.Sustainability Marketing: New directions and practices explores how an increase in customer's desire for sustainable products can form a key part of new marketing strategies. The authors shed new light on strategies that capture the be...

Corporations are slowly realizing the impact of their business on the environment and society. They are also facing increasing pressure from their stakeholders to follow responsible business practices. Many companies are looking to incorporate and manage a sustainable business. However, they are unaware on where and how to start this transition.This book explains the basics on how to incorporate sustainability into any business. It gives the simple understanding of the concept of s...

Corporate sustainability needs a rethink. We have entered the human-influenced Anthropocene age, and we are witnessing accelerating changes in earth system processes. Businesses’ current initiatives, such as product innovation and pollution reduction, are not enough to combat the intensifying social-ecological challenges that face us.Corporate Sustainability in the 21st Century is an innovative new textbook which provides a fresh conceptual framework for understanding and engaging ...

This open access volume discusses the core values and decision-making for sustainable business in general, and includes research findings and country cases on addressing challenges. It emphasizes the importance of adapting products or services to local needs, considering cultural differences and sustainability. Some of the chapters address questions related to improving sustainability in micro, small and medium-sized enterprises (MSMEs), and cover circular economy and responsible consumpti...

This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals.Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, multidisciplinary research, and practical frameworks, this book equips professionals to tra...