Between August 2022 and July 2024, GMB Union membership at Amazon’s BHX4 Coventry warehouse skyrocketed, with 37 days of strike action resulting in a 28.5% pay rise. Yet despite this, the union narrowly lost a ballot that would have forced Amazon to grant formal recognition.Based on ethnographic research and reflective essays from worker-leaders and organizers, this book offers a rich case study of the factors contributing to the union’s successes and setbacks. It provides a practi...