The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith.From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories i...

Food journalist, podcast producer and former academic Gilly Smith offers fresh insights into the creation of contemporary British food culture. Her latest book explores the story of modern food culture with the creators of lifestyle and food TV and with the academics carving a new world in food and media studies. Taste and the TV Chefinvestigates how television changed the way Britain eats and sold it to the world.While cooking shows are far from new, they have exploded in...

The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith.From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories i...

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media...

The eternal question 'Who am I?' must be weighed against an even deeper question: 'Who are we?' We are writing each other's stories as much as we are writing our own.In his bestselling book, The Good Life, Hugh Mackay argued that kindness and respect for others are the hallmarks of a life well lived. Now in The Art of Belonging Mackay shows how strong communities develop our moral sense and build our emotional security. H...

Bri Lee, best-selling and award-winning author of Eggshell Skull, asks Who gets to be smart? in this forensic and hard-hitting exploration of knowledge, power and privilege.'Debate done with absolute verve, with eloquence and generosity' CHRISTOS TSIOLKAS, author of Damascus'Fascinating, eye-opening . . . a sharp wake-up call' FLEX MAMI / LILLIAN AHENKAN, author of The Success Experiment'Thoughtful, surprising and...

Mary Berry is one of Britain's most respected and well-loved gurus of the kitchen. The undisputed 'Queen of the Aga' has been the focus of many television shows and regularly contributes her expertise on Woman's Hour. The recent hit BBC show The Great British Bake Off has once again put Mary back into the limelight and has reignited a passion for baking across the nation. Inspired by domestic science classes at school, Mary took a catering course at her local college before gaining a quali...

I looked at all the other books on content marketing and they were filled with history lessons and industry charts and all sorts of fluff. I decided to write a succinct guide on what has worked for me. 6 years of trial and error and failures and successes distilled down into this guide. Pairs well with a Long Island Iced Tea. Enjoy. I've been told it's funny too. Bonus!

Every small business owner knows how hard it can be to spread the word about their business. Instagram is the key to getting the word out to over 700 million potential customers quickly and growing your business. In this book, I explain exactly how to use the many benefits of Instagram to earn more money and gain loyal customers.In this book I outline exactly how to gain a large number of new customers quickly and earn more money for your business. I discuss how to find your target...

Do you wish you were a more memorable and confident communicator? Discover the power of some easy to remember techniques to finally achieve the change you want! Does preparing to deliver a presentation get in the way of what's really important? Have you toyed with the idea of getting help, but somehow never quite got around to it? Ground-breaking speaker and expert communicator Chris Davidson is here to take you where you want to be. Winning Techniques for Public Speaking...

‘Harry Wallop is one of the sharpest and funniest journalists writing in Britain today. He has an instinct for the killer detail that truly brings a story to life.' – Jay RaynerThis is the story of how we became defined by what we consume.Discover what the thickness of froth on your morning coffee or where you buy your jeans really says about you, and the role of retailers and big business in this new class system.In this revealing account, award-winning journalist ...

Start Marketing NOW on the World's Fastest-Growing Website!You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform.Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right...