Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate,...

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a dama...

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: determining the drivers of customer behavior--those functional and emotiona...

Strategy is about creating a plan to differentiate your business from the competition and to gain a competitive advantage. This book is about the fundamentals of strategic planning for the small business owner and his or her leadership team. Strategic planning is an essential process for every size business. While large businesses may have more resources and time to devote to strategic planning, small businesses have the advantage of being close to their stakeholders and the ability to mov...

The best and the brightest salespeople don't waste a moment. Even salespeople who lack good presentation skills or some other talent can make up for it by efficiently using their time. And, on the opposite end of the scale, the salesperson who is floundering and failing invariably has problems with time management."Time Management And Sales Priorities" helps the salesperson identify which accounts deserve the greatest amount of time while maintaining good customer relations with al...

MAXIMIZE YOUR PRODUCTIVITY, ENHANCE YOUR MANAGERIAL SKILLS, AND SHARPEN YOUR EDGE IN BUSINESS!They say time is money. And thanks to Time Management, you can make every moment more valuable, through 24 easily mastered techniques that will instantly increase your workplace efficiency. Through clear, concise directions - all informed by real world examples - you'll learn how to match the right timesaving method to each situation and avoid ineffective strategi...

Worldwide, business faces daunting challenges. Competition in every industry is increasingly hostile. The operating environment is increasingly complex. And the cost of missteps and lost opportunities is rising. In this new arena, strategic planning is more important than ever and the ability to turn plans into action - fast - is critical to success. Yet most management tools were designed for a different age, and most change efforts fail. Making Sense of Strategy is a handbook for every b...

There are only twenty-four hours in a day, but you can make them count. Time Management, a comprehensive and essential resource for any manager on the run, shows you how.Learn to:Set and prioritize goals, objectives, and tasksCreate an effective scheduleAvoid distractions and interruptionsRespect other people's timeBuild a time-conscious organizationThe Collins Best Practices guides offer new and seasoned managers...

In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an unprecedented share of their customers’ attention and loyalty. Filled with powerful and provocative ideas, The 24-Hour Customer is an indispensible handbook for any company competing for business in today’s around-the-clock economy.Time isn’t money. It’s more important than money—and ...

For new managers, the first experience can be overwhelming. For the employees of that new manager, the experience can be horrible, uninspiring, and demoralizing. Too often a new manager, just like a new teacher, is placed in the position with little support, guidance, or advice.HELP ME I'M LOST offers practical advice using the author's actual experience in helping to guide the new manager. Learning from the mistakes of someone else can make that first assignment easier, more enjoya...

In today's cluttered marketplace, consumers are faced with too many choices. They are bombarded with too much information. And retailers provide them with too little advice. Because of this, consumers find it increasingly hard to make informed decisions. And as a result, building loyalty and finding new customers is an impossible challenge. Today, to be relevant, you can't go on treating all customers the same way. You need to focus on them, on their needs, on who they are and why they nee...

Success in MLM begins with having the right attitude. This book describes how to use MLM in your direct sales program, the advantage of an MLM business, getting prepared by understanding your product and company, staying on the path to success through persistence, setting your goals for success, creating a weekly plan of action, assessing your progress, and more.