A teenaged orphan from Vermont, Mary Gibson burst onto the literary scene during the early 1850s as a star writer, under the pseudonym Winnie Woodfern, for more than half a dozen Boston “story papers,” mass-circulation weekly periodicals that specialized in popular fiction. Although she would soon join such famous woman authors as Fanny Fern and E. D. E. N. Southworth as featured contributors to the New York Ledger, America’s greatest story paper, Gibson’s subsequent output rarely...

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate,...