Decoding Leadership Bullshit is a cut-the-crap manual disguised as a parody that provides unusual insights into what what really makes leaders flourish in corporate eco-systems. Based on more than twenty years of business experience, the author pokes fun at the hypocrisy of today's leadership  discussion and states that, contrary to what the pundits say, successful leaders don't worry too much about business results, but focus on managing their bosses, peers and ...

The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?

Clay Christensen's groundbreaking bestselling work in education now updated and expanded, including a new chapter on Christensen's seminal "Jobs to Be Done" theory applied to education."Provocatively titled, Disrupting Class is just what America's K-12 education system needs--a well thought-through proposal for using technology to better serve students and bring our schools into the 21st Century. Unlike so many education 'reforms,' this is not small-bore stuff. For t...

Influence the Influencers in Your Life"I've known Dirk Schlimm for years, and observed with admiration his ability to work effectively with powerful people while sustaining his own core values. His topic is important, and his experience has given him a deep practical wisdom."--Jim Collins, author, Good to Great"For every 'powerful person' who has influenced history, there are three or four people behind the scen...

The First How-To Strategy Guide to Transmedia Storytelling“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."—David Gale, Executive Vice President, MTV Cross Media“Transmedia storytelling is a bold and ex...

THE NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER!ADVANCE PRAISE FOR THE WHY OF WORK:"Principled, timely, and engaging, The Why of Work teaches that building a culture of abundance and common purpose is essential to organizational success."--Stephen R. Covey, bestselling author of 7 Habits of Highly Effective People"Will have a major impact on how individuals shape their attitude to work, how ...

Build a powerful social media strategy to increase buzz—and the bottom lineIn today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategi...

The #1 Wall Street Journal BestsellerDid Wall Street cause the mess we are in? Should Washington place stronger regulations on the entire financial industry? Can we lower unemployment rates by controlling the free market?The answer is NO.Not only is free market capitalism good for the economy, says industry expert John Allison, it is our only hope for recovery. As the nation’s longest-serving CEO of a to...

Make customer value a C-Suite priority for lasting profits and growthWhile the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenuesand profits, and created more value for customers. These are not flash-in-the-pan companies—world-beatersone year and stragglers the next. They are companies like Johnson& Johnson, Procter & Gamble, Fidelity, Cisco, P...

A crash course on the most dynamic marketing platform today!Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins wi...

Use Your Contacts as the Building Blocks to Success"The 'Golden Rules' for developing a continuous chain of high-quality referrals for any product in any business."—Brian Tracy, bestselling author of The Psychology of Selling"This easy-to-use, practical guide will dramatically increase your referral stream."—Jon Voegele, Regional Vice President of Agency, COUNTRY Financial"Matt Anderson has wr...

Get remote team members to interact as if they’re in the same room!Whether you’re videoconferencing with team members across the world or e-mailing a colleague sitting ten feet away, the truth is evident: technology has permanently altered the way we communicate. The virtual workplace can facilitate quicker decision making and reduced overhead. But the lack of face-to-face interaction can also impede trust, innovation, and creativity among team members....