What Is YOUR Brand?No, we're not talking about cigarettes or beer! We're talking about your BRAND. What is your personal orprofessional brand? How do others "see" you or your business?If you don't know, you're leaving a critical factor of your success to chance. It's interesting to note that most business owners give little thought to branding their business.The smart onesn know that they need a business plan and that part of that is advertis...

Many landowners are interested in the native animals that live on their farms or once occurred there. In particular they want to know why particular species are present (or absent), what they can do to encourage them to visit, and what they might do to keep them there. Wildlife on Farms outlines the key features of animal habitats—large flowering trees, hollow trees, ground cover, understorey vegetation, dams and watercourses—and describes why landholders should conserve these habitats to enc...

First published in 1943, “The Farming Ladder” aims to explain how the reader may start and maintain a successful and profitable farm in the easiest way possible, without requiring a great deal of special knowledge or skills. With original ideas and a wealth of helpful tips, this is a volume not to be missed by existing or prospective smallholders and farmers. Contents include: “The Farm”, “The Plan”, “The Poultry”, “The Cattle”, “The Sheep”, “The Pigs”, “The Land”, “Labour”, “Corn Bins Unl...

The Greenhorns are a community of more than 5,000 young farmers and activists committed to producing and advocating for food grown with vision and respect for the earth. This book, edited by three of the group’s leading members, comprises 50 original essays by new farmers who write about their experiences in the field from a wide range of angles, both practical and inspirational. Funny and sad, serious and light-hearted, these essays touch on everything from financing and machinery to fami...

Temporary half price!Marketers! Advertising agencies! My brothers and sisters. I see in your eyes the same fear that would take the heart of me. A day may come when the courage of marketers fails, when we forsake our brands and they all come tumbling down; but it is not this day. An hour of wolves and shattered companies when our ability to connect to our stakeholders comes crashing down! But it is not this day! This day we fight! By all that you hold dear on this good earth, I bid...

Buying farmland is a major investment, so be sure you make an informed choice. This practical guide covers every factor you should consider before making a purchase, including government regulations, residential concerns from the surrounding area, soil conditions, and savvy financing. Whether you intend to grow abundant crops or graze a robust herd of livestock, Finding Good Farmland provides a roadmap to the land that’s right for you.

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards ...

A young child learns a lot about nature when reading up on bats because the book opens many doors to the natural world. Bats are interesting creatures with many evolutionary traits not found in other animals. Also, many kids are familiar with bats through horror films and Halloween decorations. They have little insight into the true wonder of the flying mammal. Upon reading a book about bats, a child might be more inclined to separate pop culture from science when learning.

Horse riding is widely enjoyed as a professional sport or a hobby by riders of all ages. It is also acknowledged as being potentially dangerous, yet many of these dangers can be avoided and the severity of accidents drastically reduced if safe practices and risk management are employed. Horse Safe covers safety around horses in detail and aims to raise awareness of what can happen. Beginning with an explanation of horses’ natural behavioural characteristics, such as herd behaviour, intelligen...

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' "totally organic experience" to, most recently, the irrepressible AFLAC duck...

The rapidly increasing number of threatened flora and fauna species worldwide is one of the chief problems confronting environmental professionals today. This problem is largely due to the impact humans have had on land use through development (e.g. agricultural, residential, industrial, infrastructure and mining developments). The requirement for developers to implement measures to reduce the impacts of development on wildlife is underpinned by government legislation. A variety of measures o...