"SURVEY & QUESTIONNAIRE DESIGN: Collecting Primary Data to Answer Research Questions" presents practice-oriented guidance on survey and questionnaire design, as well as exercises and video presentations, to assist you in your research. It is based on lecture notes and hand-outs used by the authors in the various classes they have taught over the past number of years. Within the research process, you may wish to collect primary data using a survey. Surveys have a number of different steps t...

Applied econometric analysis is used across many disciplines and in many branches of economics. Increasingly, data is becoming more readily available and software has become more powerful, enabling the analysis of numerous economic phenomenon. The aim of this ebook is to guide the student through applied econometric examples, using real world data. The focus is on using statistical software, in this case Stata, to perform analysis rather than on econometric theory. The topics explored in t...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards ...

Kathy Charmaz presents the definitive guide to doing grounded theory from a constructivist perspective. This second edition of her groundbreaking text retains the accessibility and warmth of the first edition whilst introducing cutting edge examples and practical tips.This expanded second edition:- explores how to effectively focus on data collection- demonstrates how to use data for theorizing- adds two new chapters that guide you through conducting and ana...

In this volume, Clark Moustakas clearly discusses the theoretical underpinnings of phenomenology, based on the work of Husserl and others, and takes the reader step-by-step through the process of conducting a phenomenological study. His concise guide provides numerous examples of successful phenomenological studies from a variety of fields including therapy, health care, victimology, psychology and gender studies. The book also includes form letters and other research tools to use in desig...

From the First Edition:"Continues the high quality of previously published volumes in the Sage series on qualitative research methods. . . . Useful and instructive. . . . David L. Morgan deals with a number of practical issues concerning the conduct of focus groups, such as the degree of moderator involvement and group size. . . . Provides ample illustrations . . . and thought-provoking advice for researchers and students."--Contemporary Sociology"David L. Morgan′s ...

Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of specialists in education, business, social care and medicine who need a brief but authoritative account of how sociologists set about conducting research.After a brief overview of the history of sociological research which introduces key concepts, this new edition, co-authored ...

"The book provides an academic basis for discussion and development of active interviewing methods. . . . The ideas raised. . . will be interesting and valuable to those involved in developing new methodologies in qualitative research and interviewing."--Helen Masey in Social Research Association NewsThe interpretive turn in social science has taken the interview and turned it upside down. Once thought to be the pipeline through which information was transmitted from a pass...

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from exi...

`Wengraf provides a comprehensive theoretical and practical guide to the planning, conduct, and interpretative analysis of data by semi-structured interviewing methods. Forthright and frank in his comments about the limitations and practical implications of varying choices which investigators have to make in designing their research projects. Reading this text is like having a tough but expert and caring mentor who wants you to do the best research possible, but will not hesitate to tell y...

This book provides an introduction to the theories, methods, and applications that constitute the social network perspective. Unlike more general texts, this title is designed for those current and aspiring educational researchers learning how to study, conceptualize, and analyze social networks. The author′s main intent is to encourage you to consider the social network perspective in light of your emerging research interests and evaluate how well this perspective illuminates the social c...

The Logic Model Guidebook offers clear, step-by-step support for creating logic models and the modeling process in a range of contexts. Lisa Wyatt Knowlton and Cynthia C. Phillips describe the structures, processes, and language of logic models as a robust tool to improve the design, development, and implementation of program and organization change efforts. The text is enhanced by numerous visual learning guides (sample models, checklists, exercises, worksheets) and many ...