Through compelling case studies, Word of Mouse maps out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John ...

Public Opinion is a work by Walter Lippmann, published in 1922, that is a critical assessment of functional democratic government, especially the irrational, and often self-serving, social perceptions that influence individual behavior, and prevent optimal societal cohesion. The descriptions of the cognitive limitations people face in comprehending their socio-political and cultural environments, proposes that people must inevitably apply an evolving catalogue of general stereotypes to a c...

Learn how to make money from your boring Twitter account. You will learn everything from th ground up. Start making money today.Forget making website after website, all you need is 10 minutes and ANY twitter account.

Ranking in Google's local results can be a difficult task. There are a lot of best practices to follow. If you're not doing the best in every area then your competition has a better chance of beating you in the rankings.That is why I developed The Ultimate Local SEO Audit. This book is your blueprint of every line item you need to review and fix on your website, your local listing, and even off page ranking factors.This book was written with a simple easy to use format whic...

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

Unlike other books which focus solely on the business or profit aspects of measuring the customer experience, this book focuses on the benefits to the consumer as well as the company or financial institution. The book describes how business and government can undertake market research to determine whether the credit and investment markets are functioning properly and providing consumers with adequate information to make sound and safe credit and investment decisions. A discussion of differ...

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.

This volume offers a comprehensible account of the development and evolution of moral systems. It seeks to answer the following questions: If morals are eternal and unchanging, why have the world’s dominant religious moral systems been around for no more than a mere six thousand of the two hundred thousand years of modern human existence? What explains the many and varied moral systems across the globe today? How can we account for the significant change in moral values in one place in les...

Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.

This book examines key aspects of the increasingly important phenomenon of reshoring – the decision of companies to reverse offshoring by bringing manufacturing back from overseas. The aim is to equip readers with a full understanding of the current extent of reshoring, its drivers, and the associated opportunities and challenges. The impact of governments’ economic policies on the location choices of entrepreneurs in an era of globalization is carefully analyzed, drawing on experiences in...

This book systematizes the concepts of business relationships and network embeddedness, taking a new approach to internationalization, relevant for the global economy. It reflects the growing importance of network internationalization theory and explores the impact of embeddedness in domestic and foreign relationships on a company’s performance. The author questions the validity of the distinction between domestic and foreign activity of companies and demonstrates that in the B2B market, t...

This book discusses the role historical events played in determining the pattern of growth of Indian manufacturing. Two important historical events significantly influenced the course of Indian manufacturing from the 15th century AD. The first was the arrival of European merchants via sea route pioneered by Vasco-da-Gamma in 1498 and the other was the dawn of the Mughal Empire in 1526. The book explores how these two events provided the appropriate stimulus for the emergence of traditional...