This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical guidance for marketers, technology teams, and decision makers who need to build sustainable digital advertising and data strategies.The authors explain how organizations can develop privacy-compliant targeting capabilities based on first-party data, identity resolution, and modern ma...

Data has become an indispensable success factor for every company. However, the road towards a data-driven organization is paved with numerous challenges. This book presents a process model for the path to a data-driven company and provides recommendations for the design of all relevant fields of action: Which structures need to be created? Which systems and processes have proven beneficial? How can the quality of the data be ensured and what requirements exist for a data-driven organizati...

Thoroughly reviewed and eagerly anticipated by the agile community, User Stories Applied offers a requirements process that saves time, eliminates rework, and leads directly to better software.The best way to build software that meets users' needs is to begin with "user stories": simple, clear, brief descriptions of functionality that will be valuable to real users. In User Stories Applied, Mike Cohn provides you with a front-to-back blueprint for writing these us...

The Professional Product Owner’s Guide to Maximizing Value with Scrum“This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.”—Ken Schwaber, Chairman & Founder, Scrum.orgThe role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the primary objective of a...

The Accidental Taxonomist is the most comprehensive guide available to the art and science of building information taxonomies. Heather Hedden—a leading taxonomy expert and instructor—walks readers through the process, displaying her trademark ability to present highly technical information in straightforward, comprehensible English. In this fully revised second edition, Hedden provides updates on taxonomy standards, development techniques, and career opportunities for taxonomists. She pres...

A Guide to the Business Analysis Body of Knowledge® (BABOK® Guide) is the collection of knowledge within the profession of business analysis and reflects current generally accepted practices. As with other professions, the body of knowledge is defined and enhanced by the business analysis professionals who apply it in their daily work role. The purpose of this pocket guide to the BABOK® Guide is to help understand the key knowledge found within the BABOK Guide and how it can be applied to ...

Author Linda Timms goes beyond the standard consulting guide to bring you constructive reliable advice for delivering effective, complete, professional functional specs on time. Filled with plain English, real-world examples, hints and tips, SAP: How to Write a Report Functional Specification provides the secrets you need to make a daunting task achievable. Whether you are a SAP project team member seconded from the business, unsure where to start with documenting business requirements a s...

The initials ERP originated as an extension of MRP (material requirements planning; later manufacturing resource planning) and CIM (Computer Integrated Manufacturing). It was introduced by research and analysis firm Gartner in 1990. ERP systems now attempt to cover all core functions of an enterprise, regardless of the organization's business or charter. These systems can now be found in non-manufacturing businesses, non-profit organizations and governments.To be considered an ERP ...

This lightweight and engaging book is suitable to quickly understand essence of Scrum which is the most preferred new way of working under Agile. Many marketplace books explain a muddied version of Scrum associating it with activities and artifacts that are not part of the Scrum framework. This book articulates the original Scrum as defined in its authentic source, "The Scrum Guide."

"If you're looking for solid, easy-to-follow advice on estimation, requirements gathering, managing change, and more, you can stop now: this is the book for you." --Scott Berkun, Author of The Art of Project ManagementWhat makes software projects succeed? It takes more than a good idea and a team of talented programmers. A project manager needs to know how to guide the team through the entire software project. There are common pitfalls that plague all software projects and...

Most businesses should not be without an experienced database administrator (dba). Why? Without a professional and experienced DBA (or more than one) you will be closing your business and possibly be paying court awards.Use this book and learn really what a DBA is and what a DBA does.Jim Seymour in his new book, "So You Want To Be A DBA?", logically leads the reader to see who a DBA is, what a DBA does, and why a DBA is important to most operations in education, government,...

While methods of artificial intelligence (AI) were until a few years ago exclusively a topic of scientific discussions, today they are increasingly finding their way into products of everyday life. At the same time, the amount of data produced and available is growing due to increasing digitalization, the integration of digital measurement and control systems, and automatic exchange between devices (Internet of Things). In the future, the use of business intelligence (BI) and a look into t...