Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement.There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, an...

Navigate the digital economy and secure your future of work by mastering the hidden data networks shaping global markets. Transform your daily commute into a high-yield learning session with this calm, grounded exploration of modern business. Strip away the relentless tech buzzwords to finally understand how platforms, algorithms, and cloud computing dictate who wins and loses.Stop feeling overwhelmed by headlines about artificial intelligence and remote work, and start seeing the ...

The definitive and “captivating” (Marty Baron, author of Collision of Power) story of San Francisco’s meteoric transformation into a global capital of technology, and how the same creative and political forces that gave rise to its boom nearly engineered its collapse.At the dawn of the 1990s, San Francisco was a beautiful if troubled mid-sized metropolis. It was still reeling from the AIDS epidemic and the Lome Prieta earthquake, its econo...

There’s no easier, faster, or more practical way to learn the really tough subjectsUML Demystified explains how to read, model, and use UML to create well-structured, stable software products. This self-teaching guide comes complete with key points, background information, quizzes at the end of each chapter, and even a final exam. Simple enough for beginners but challenging enough for advanced students, this is a lively and entertaining brush-up, introduct...

Essential Skills--Made Easy!Learn how to build dynamic, data-driven Web applications using PHP. Covering the latest release of this cross-platform, open-source scripting language, PHP: A Beginner's Guide teaches you how to write basic PHP programs and enhance them with more advanced features such as MySQL and SQLite database integration, XML input, and third-party extensions. This fast-paced tutorial provides one-stop coverage of software installation, lan...

Whether you're creating a game or a website, a lasting bond with users is more often than not the result of emotional attachment. Knowing the ins and outs of emotional design will enable you to imbue your creation with personality and to shape the user's perception. Find out how to integrate emotional appeal into your website, and how to turn your game into more than a cold, flawless, technical challenge. A personal touch can make all the difference, if you know how to design it. ...

Present across millions of websites and growing in popularity, JavaScript is an essential and practical for all programmers, designers and coding aficionados. "Practical JavaScript Techniques" offers expert instruction, tips and methodologies relevant for all levels of knowledge. Learn interactive CSS and jQuery techniques, how to take advantage of JavaScript’s versatile capabilities and even how to build JavaScript-based gaming experiences. Whether you’re perfecting Web design or building...

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search t...

Walk through the basics of Tornado, the high-performance web server known for its speed, simplicity, and scalability on projects large and small. With this hands-on guide, you’ll learn how to use Tornado’s acclaimed features by working with several example applications. You also get best practices for using Tornado in the real world.Are you interested in creating a scalable social application, real-time analytics engine, or RESTful API—all with the power and simplicity of Python? T...

Written as a concise yet practical guide with an explicit focus on utilizing jQuery for game development, you'll learn how to create stunning games that look great - without the hassle of learning about a complex game engine in the process. Knowledge of JavaScript and jQuery as well as basic experience with frontend development is all you need to start making games in a matter of hours with this essential guide. Whilst also suitable for those who simply want to start making games with jQue...

Layout designers rejoice: CSS finally has an update that will make your lives easier. Flexible box layout, often called Flexbox, frees you from the challenges of creating layouts with floats and padding? and lets you specify containers and their contents instead. The new model means you can specify the directions in which material flows, how content wraps, and the ways components can expand to fill a space. Whether you've been creating large sites or small, fixed sites or responsive sites,...

The CSS Quick Syntax Reference is a 150-page syntax reference to the Cascading Style Sheet specification and style sheet language. It presents the essentials of CSS in a well-organized format that can be used as a handy reference.You won’t find any technical jargon, bloated samples, drawn out history lessons or witty stories in this book. What you will find is a CSS reference that is concise, to the point, and highly accessible. The book is packed with useful information a...