We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. The...

The bestselling author of For the Culture reveals how organizational culture really works—and how you can harness its power to lead your team to success.Do you wonder why your organization can’t seem to realize its full potential? Why impressive new hires fail to thrive? Or why your thoughtful corporate mission statement has zero impact on your bottom line? To solve these mysteries and more, you first need to understand your organization’s culture. More than person...

In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.Collins uses stories from his own work as an award-winni...

Considering studying history at university? Wondering whether a history degree will get you a good job, and what you might earn? Want to know what it’s actually like to study history at degree level? This book tells you what you need to know. Studying any subject at degree level is an investment in the future that involves significant cost. Now more than ever, students and their parents need to weigh up the potential benefits of university courses. That’s where the Why Study series comes i...

Though the Beatles are nowadays considered national treasures, this book shows how and why they inspired phobia as well as mania in 1960s Britain. As symbols of modernity in the early sixties, they functioned as a stress test for British institutions and identities, at once displaying the possibilities and establishing the limits of change. Later in the decade, they developed forms of living, loving, thinking, looking, creating, worshipping and campaigning which became subjects of intense ...

In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.Collins uses stories from his own work as an award-winni...

The bestselling author of For the Culture reveals how organizational culture really works—and how you can harness its power to lead your team to success.Do you wonder why your organization can’t seem to realize its full potential? Why impressive new hires fail to thrive? Or why your thoughtful corporate mission statement has zero impact on your bottom line? To solve these mysteries and more, you first need to understand your organization’s culture. More than person...

From environmental activist, renowned crusader, champion fighter, maverick—a book that looks at our present situation with water and shows us how we can each take action to make changes in our cities, towns, and villages, before it is too late."Brockovich is a vocal, no-nonsense writer--Roberts might even have downplayed her fire in the movie ... The tales she tells show how addressing water issues at the source can make a big difference all the way down the chain....

A profound and intimate exploration of female desire and identity, as studied through the lives of seven female therapy patients by award-winning psychotherapist Maxine Mei-Fung Chung.Sigmund Freud once said: ‘The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is “What does a woman want?”' Through the relatable and moving stories of seven very different ...

An expert on ethical leadership analyzes the complicated history of business people who tried to marry the pursuit of profits with virtuous organizational practices—from British industrialist Robert Owen to American retailer John Cash Penney and jeans maker Levi Strauss to such modern-day entrepreneurs Anita Roddick and Tom Chappell.Today’s business leaders are increasingly pressured by citizens, consumers, and government officials to address urgent social and envi...

Making Your Point provides the secrets of sharper, better, and more influential speaking and writing tips from leading strategic communications expert David Bartlett.We all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a strategic communications consultant in an accessible, easy to apply guide to help anybody--students, business people, public speakers, or politicians--improve their speaking and pr...

“Compelling,” (Cal Newport) “Liberating,” (Amy Dickinson) and “as entertaining as it is important” (Steven Levitt) — How to Do Nothing meets Think Again in this lively and inspiring exploration of how quitting is, counterintuitively, the key to success."If you’re thinking about quitting a job or leaving a marriage, don’t—at least not until you have read Quitting: A Life Strategy. It’s a thoughtful book that challenges con...