Doing good is no longer a luxury or a 'nice to have', it's a necessity.While businesses, both big and small, have undoubtedly caused the majority of our environmental and sustainability problems, only they can solve these issues at scale. Y**ou Can't Make Money from a Dead Planet looks at the challenges we face and shows how business needs to change in order to be the driver of the solution.Bestsel...

This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world.It's also about delivering those ideas.Do Disrupt is a workbook that will help you create or refine your business idea and take it from concept to market. It will encourage you to define your customer, identify the competition... and then outsmart them. You'll also find out why you need a chat with your Nan and a tape me...

Getting our voices heard can be a nerve-wracking and overwhelming task - particularly in a world where everyone seems to have something to say. The ability to present our ideas with confidence is now a coveted skill. Yet on stage, we become this other person: less funny, less engaging, less human.Mark Shayler draws on his own experience - from nervous speaker to charismatic compere - to guide you through the task of public speaking. He takes a deeper look at what's holding you back...

The New York Times bestselling author of The Moral Case for Fossil Fuels draws on the latest data and new insights to challenge everything you thought you knew about the future of energyFor over a decade, philosopher and energy expert Alex Epstein has predicted that any negative impacts of fossil fuel use on our climate will be outweighed by the unique benefits of fossil fuels to human flourishing--including their unrivaled ability to provide low-...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the main...

Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns.So, how does a company succeed in a world gone green?In Strategies for the New Green Economy

An expert on business strategy offers a pragmatic take on how businesses of all sizes balance the competing demands of profitability and employment with sustainability.The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are interested in corporate profits, jobs, business growth, and environmental sustainability. In this book, business strategy expert Yossi Sheffi offers a pragmatic ...

Go Green While Making Green You already know why your company should go green. This comprehensive guide tells you how to do it profitably. It details every step of the process—from getting employee buy-in and conducting a current sustainability audit to developing a plan of action and measuring progress. Nuts-and-bolts guidance helps you make continuous, cost-effective improvements and shift the prevailing business culture by infusing green practices into your organization’s very DNA. Thro...

Having trouble reconciling your desire to do good by the environment while also moving your company forward? In Earth, Inc., Gregory Unruh shows you how to embed sustainability into everything your company does - profitably. Providing prescriptive steps that will inform your business decisions, Unruh will help you launch your company into eco-minded practices. His five Biosphere Rules apply the laws of nature as a guide for efficient and innovative business operations. Instead of a linear ...

Can we grow our world economy and create opportunities for the poor while keeping the planet intact? Can we maintain our vibrant, dynamic lifestyles while ensuring the Earth stays productive and viable? Aimed at managers, students, scholars, and policymakers, Sustainability Management answers these questions in the affirmative, arguing it is possible for environmentally sustainable business practices and policies to foster economic and long-term growth.Written by a former ...

Businesses are expected to act sustainably; it is also in both societal and their interests if businesses seek and grasp opportunities to develop more sustainable products or services. Leading international companies may already be moving in this direction, but many (especially smaller companies) are often held back by a lack of personnel or know how. This book has been written to overcome this deficit by providing a convenient ‘one-stop-shop’ where readers (whether they be business staff,...

Proven methods for achieving environmental excellence while increasing profitability"If your goal is to design and develop environmentally sustainable products that also drive shareholder value, then this book is a must read." --Stuart L. Hart, S.C. Johnson Chair in Sustainable Global Enterprise, Cornell University"A comprehensive and inspiring guide that provides a powerful case for integration of environmental principles into product development ... Essential reading fo...