Go Green While Making Green You already know why your company should go green. This comprehensive guide tells you how to do it profitably. It details every step of the process—from getting employee buy-in and conducting a current sustainability audit to developing a plan of action and measuring progress. Nuts-and-bolts guidance helps you make continuous, cost-effective improvements and shift the prevailing business culture by infusing green practices into your organization’s very DNA. Thro...

The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time.Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the qu...

In The Philosophy of Sustainable Design, McLennan outlines the major ideas and issues that have emerged in the growing movement of green architecture and sustainable design over the last thirty years. This book is intended as a starting point for anyone involved in the building industry on a journey to learn how they can build more responsibly. The book is rooted in practical knowledge but rather than being a ‘howto book’ asks individuals to understand how the philosophy of sustainable des...

From the visionary authors of Cradle to Cradle comes the next step in our ecological evolution: The UpcycleIn their groundbreaking book Cradle to Cradle, William McDonough and Michael Braungart presented a revolutionary design framework for creating products and systems that actively improve the natural world. A decade later, The Upcycle shows the green living lessons gained from putting this eco-effective concept into practice with businesses, go...

How to succeed in a resource limited world.Making predictions about the future is a dangerous game, particularly when that future has never looked more uncertain. Natural resources are dwindling and we are wasting the resources we do have at an unparalleled rate. Climate change threatens our way of life and digital technology is advancing at such a rate as to leave many of us baffled. But far from being all "doom and gloom", these signs point to the emergence of an...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the main...

Green building is the fastest-growing trend to hit since the Internet, bringing with it an enormous range of new products, systems and technologies. Green Building A to Z is an informative, technically accurate and highly visual guide to green building, for both decision-makers and interested citizens. It begins with an introduction to the importance of green buildings and a brief history of the green building movement, outlines the benefits and costs of green buildings, and sho...

Soak up carbon into beautiful, healthy buildings that heal the climate"Green buildings" that slash energy use and carbon emissions are all the rage, but they aren't enough. The hidden culprit is embodied carbon — the carbon emitted when materials are mined, manufactured, and transported — comprising some 10% of global emissions. With the built environment doubling by 2030, buildings are a carbon juggernaut threatening to overwhelm the climate.It doesn't hav...

Summarizes the main issues and strategies of the forceful and fast-paced green building movement.Many professions are increasingly producing tools to assist clients in breaking down and understanding the different elements that reside under the umbrella of the sustainability movement. For the design and construction professions, this unpacking often takes the form of green building guidelines and rating systems.This book aims to look at a selection of both ...

Written for students and practitioners in the fields of architecture and interior design, our new Architecture Brief Sustainable Design provides a concise overview of all the techniques available for reducing the energy footprint of structures and spaces. With clear, simple language and a practical "can-do" approach, author David Bergman covers everything from the profession's ethical responsibility, to design structures and spaces that sustain our natural resources, to specific considerat...

An expert on business strategy offers a pragmatic take on how businesses of all sizes balance the competing demands of profitability and employment with sustainability.The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are interested in corporate profits, jobs, business growth, and environmental sustainability. In this book, business strategy expert Yossi Sheffi offers a pragmatic ...

A companion to Understanding Green Building Guidelines, this primer explains green building products—what they are and how to choose them.From eco-friendly sheetrock to sustainable paint finishes, the green building movement is gaining momentum. But with new products, manufacturers, and standards being introduced routinely, how are architects or designers to know what's best for their projects? This book summarizes what is available and the considerations ...