Marketing Rebellion argues that the future of marketing belongs to companies that earn trust, create belonging, protect customer agency, and act with visible humanity. Through the three consumer rebellions-the end of lies, the end of secrets, and the end of control-Mark W. Schaefer explains why command-and-control marketing is failing and offers a practical framework for customer experience, community, purpose, technology, culture, and sustainable growth. The book includes a ten-point mani...

The world is full of people who are very certain--in politics, in religion, in all manner of things. In addition, political, religious, and social organizations are marketing certainty as a cure all to all life's problems. But is such certainty possible? Or even good? The Certainty of Uncertainty explores the question of certainty by looking at the reasons human beings crave certainty and the religious responses we frequently fashion to help meet that need. The book takes an in-depth view ...

Winner of a Choice Magazine Outstanding Academic Title Award!We are on the cusp of a marketing revolution.And it is being led by you.Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.In this revolutionary book, renowned marketing consultant and college educator...

Four hundred years ago, an expedition set forth from the Commonwealth of Humanity to colonize new worlds and expand the boundaries of human settlement. The expedition eventually settled four new planets--but never heard from the Commonwealth again. Now, facing a relentless and unstoppable enemy, the League of Four Worlds must attempt a daring mission to travel hundreds of light-years back to Commonwealth space for help. But does the Commonwealth exist, and if it does, will it be able to he...

THREE E-BOOKS IN ONEReturn on InfluenceReturn on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing t...

Launch a business and ignite a movement with a powerhouse blog!Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business."If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to succ...

Polysiloxanes are the most studied inorganic and semi-inorganic polymers because of their many medical and commercial uses. The Si-O backbone endows polysiloxanes with intriguing properties: the strength of the Si-O bond imparts considerable thermal stability, and the nature of the bonding imparts low surface free energy. Prostheses, artificial organs, objects for facial reconstruction, vitreous substitutes in the eyes, and tubing take advantage of the stability and pliability of polysilox...

This book deals with legends and images of the apocalypse and post-apocalypse in film and graphic arts, literature and lore from early to modern times and from peoples and cultures around the world. It reflects an increasingly popular leitmotif in literature and visual arts of the 21st century: humanity’s fear of extinction and its quest for survival -- in revenant, supernatural, or living human form. It is the logical continuation of a series of collected essays examining the origins and ...

With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers...

Why does one man succeed and another fail? There is an answer. And it will be found in this book. For there are formulas, prescriptions, recipes-rules, principles, systems-even treasure maps, if you please-which, when followed in proper sequence, bring the good things in life to those who seek them. Often the rules for success are so simple and so obvious they aren't even seen. But when you search for them, you, too, can find them. And during the search something wonderful happens: you acq...

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro a...

NEW YORK TIMES BESTSELLER • MORE THAN 3 MILLION COPIES SOLD • This instant classic explores how we can change our lives by changing our habits.“Few [books] become essential manuals for business and living. The Power of Habit is an exception.”—Financial TimesA WALL STREET JOURNAL AND FINANCIAL TIMES BEST BOOK OF THE YEARIn The Power of Habit, award-winning busines...