We need only scan a newspaper or magazine, turn on a news broadcast, or open a sociology text or journal to see that we live in an age that is heavily dependent on statistical information. The extent this dependency is such that it is rather difficult to be an educated person without having at least a passing acquaintance with basic statistics. More to the point, it is virtually impossible to be a capable social scientist without having a definite, if elementary, understanding of some basi...

Higher Education: Open for Business addresses a problem in higher learning, which is newly recognized in the academic spotlight: the overcommercialization of higher education. The book asks that you, the reader, think about the following: Did you go to a Coke or Pepsi school? Do your children attend a Nike or Adidas school? Is the college in your town a Dell or Gateway campus? These questions should not be a primary concern for students, parents or faculty in an environment that h...