Everyone likes to make money, but the act of selling can be uncomfortable and even stressful. By focusing on helping your customer rather than selling to them, you can overcome your resistance and turn a potential customer into a lifelong relationship. Even those who are timid, frightened and otherwise distressed by the prospect of selling will find these simple, time-tested methods of seasoned sales professionals easy to understand, implement, and even enjoy!

The extraordinary story of Richard Whittington, from his arrival in London as a young boy to his death in 1423, against a backdrop of plague, politics and war; turbulence between Crown, City and Commons; and the unrelenting financial demands of Richard II, Henry IV and Henry V, to whom Whittington was mercer, lender and fixer.A man determined to follow his own path, Whittington was a significant figure in London's ceaseless development. As a banker, Collector of the Wool Custom, Ki...

You ain't gonna like it: bad grammar's not so bad. - The TimesRemember all those grammar rules from school? No? Most of us don't. Mike McCarthy, renowned corpus linguist and co-author of the 900-page Cambridge Grammar of English answers the awkward questions that regularly bother us about English grammar. In this helpful A-Z field guide, McCarthy tells us what the conventional rules are as well as shows us what people are writing or saying now and...

Few things are capable of invoking the kind of anxiety and terror as the thought of making a public speech. The fight-or-flight response triggered by the idea is a defense mechanism no longer useful to us in this modern age. In this book, you'll learn easy and powerful techniques to override this all-too-common fear, and begin to view the idea of public speaking with excitement and confidence. The techniques discussed within the book were developed by author Michael McCarthy and used in re...

Includes over 20 Illustrations.The story of a young fighter pilot from basic training through the end of the war in Europe, this short memoir is a welcome addition to the literature of World War II aviation. It is noteworthy for a number of reasons. It illuminates the world of tactical aviation, which has taken a backseat to stories of strategic bombing and air superiority combat...Perhaps most importantly, it combines the immediacy of contemporary impressions with the reflections p...

Michael McCarthy grew up on a farm in West Cork, Ireland. His first poetry collection Birds' Nests and Other Poems won the Patrick Kavanagh Award. His children's books have been translated into seventeen languages.He works as a priest in North Yorkshire.

The contributors to this inspiring anthology meet the challenge that everyone faces: that of becoming a whole person in both their personal and professional lives. John C. Haughey, SJ, has gathered twelve professionals in higher education from a variety of disciplines—philosophy, theology, health care, business, and administration. What they have in common reflects the creative understanding of the meaning of “catholic” as Haughey has found it to operate in Catholic higher education.

ELT: The Basics offers a clear, non-jargonistic introduction to English language teaching for EFL/ESL teachers in training, early career teachers, those considering taking up ELT, and experienced teachers who may want to read about the way the profession has developed and continues to evolve.Key features of this book include:Real classroom data and data from ELT training programmesDiscussion of a wide range of learning contexts a...

English Vocabulary: The Basics offers a clear, non-jargonistic introduction to English vocabulary, the way linguists classify and explain it, and the place of vocabulary in our overall picture of the language, and in society. Introducing a range of terminology for discussing vocabulary, the reader is provided with a coherent, structured description of what we know about words and their meanings.Key features of this book include:• Analysis of historical roots of pre...

**ONE OF THE GUARDIAN'S BEST NATURE BOOKS OF 2020SHORTLISTED FOR THE RICHARD JEFFERIES SOCIETY & WHITE HORSE BOOKSHOP LITERARY PRIZE**'Lovely: full of fascinating detail and anecdote, but the undertow of the virus moving in real time beneath its sunlit surface gives it a unique emotional heft.'-The Times'A literary window into the wonderful wild world during lockdown... a charming book.'

Like a Tree Cut Back weaves a memoir of Michael McCarthy from his boyhood in rural Ireland – overshadowed by an incident that resulted in the death of his brother – to his journey towards priesthood and poetry.Interspersed throughout is a brief history of Carlow College, 19th Century Catholic Ireland's answer to Trinity College, Dublin, and – as McCarthy shows – a training ground for priests, apostles and rebels.Part history, part memoir and part meditation, this o...

Spoken English: The Basics offers a clear, non-jargonistic introduction to what the study of spoken English entails, ranging from its basic phonology and the grammar and vocabulary of speaking to the role of speaking in society. The book describes and illustrates how spoken English is used in a globalised and technology-led world, using data from a range of contexts.Key features of this book include:• An introduction to the basics of the study of phonology, accents...