Don\\'t waste your energy thinking about servers; use AWS to build enterprise-grade serverless applications.Key FeaturesLearn how to quickly and easily go serverlessExplore AWS and Lambda: the first building blocks of serverless applications on AWSStudy different approaches to deploy and maintain serverless applicationsBook DescriptionServerless Architecture with AWS begins with an introduction to the serverless model and hel...

If someone told you Domino’s Pizza and Tesla might not be all that different through their manufacturing process, would you believe them?In Lean On! Mohit Gupta reinvigorates the power of Lean manufacturing and the importance of adopting optimization in a world of limited resources by sharing stories from well-known companies such as Tesla, Tata, Domino’s, Boeing, Amazon and many successful operations experts and consultants. With interviews from people who work for a wide...

If someone told you Domino's Pizza and Tesla might not be all that different through their manufacturing process, would you believe them?In Lean On! Mohit Gupta reinvigorates the power of Lean manufacturing and the importance of adopting optimization in a world of limited resources by sharing stories from well-known companies such as Tesla, Tata, Domino's, Boeing, Amazon and many successful operations experts and consultants. With interviews from people who work for a wide...

This book details the relationships between microstructure, interface roughness, and properties of thermal barrier coatings. The author proposes a method for the reduction of the thermal conductivity of the ceramic layer in order to increase the lifetime of thermal barrier coatings. He includes models for the optimization of ceramic layer microstructure and interface roughness.

Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter.It’s a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and appoint your best people to make change happen. And it does-but not fast enough. Or effectively enough. Real value gets lost and, ultimately, things drift back to the default status.Why is...

Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small co...

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point while also using lesser known examples to keep things fresh....

'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wis...

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a r...

Four E-Books in OneThe Toyota WayTOYOTA. The name signifies greatness—world-class cars and game-changing business thinking In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The international bestsellerThe Toyota Way written by Jeffrey Liker, is the...

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microbloggi...

Product Launch 123: Launch a Product or Service in 3 Proven Steps is an authoritative eGuide that helps small businesses with new products and services launch them with minimum risk.The eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a launch plan that successfully brings the product to market. Specific tactics and tech...