This book is for anyone who has to sell, whether self-employed or working for a small business, including those completely new to sales, those who’ve tried before and failed, and those who’d like to brush up their skills and learn a few new tricks.Find out in this book the secrets of successful salespeople, get an insight into the psychology of buying and selling, and pick up tips on how to write powerful sales materials. Work out your own unique sales persona and find a way to mak...

Dolls’ houses have a long history, stretching from ancient Egypt to sixteenth-century Bavaria to modern global mass–production. Today, fine collections of houses exist, for example across Britain and America, and of course are still to be found in many homes, both as toys for children and as works of art, to which many hours are devoted. In this book, Moi Ali sketches the fascinating history of the dolls’ house, and describes how to begin your own collection. From scale to style to type of...

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need for everyday customer service situations--and includes simple, eff...

Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world.Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relatio...

Trains are the cluggity-clugs that you see racing down the tracks. Do you know all there is to know about these wheelers? If not, turn the pages of this book and start learning! Picture books are highly effective at breaking down facts to make them appealing for young children. It is a great resource to use when introducing complex scenarios early in life. Order your copy today!

Featuring striking photographs and lively, insightful commentary and histories, The Best of Barbie is a full-color visual feast that novice and experienced collectors alike will treasure.Scattered throughout the book are trivia facts that test the reader's knowledge of America's favorite doll. Plus, accompanying each photo is a handy identification and value info bar - facts readers need at a glance.With complete descriptions, 300 magnificent color photos and more ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to-Business Marketing, Mark Eardley and Charlie Stewart review the basic rules of B2B marketing. They o...

Scalextric, the ultimate boys' toy, arrived in toyshops in 1957. The first-ever electric slot-car system, with uncontrollable tinplate cars running on heavy rubber track, it brought the speed and glamour of motor racing to suburban living rooms. Classic marques of the day such as Aston Martin, Jaguar and Lotus featured in the early '60s scalextric sets, and over the years that followed all the classic Formula 1 battles were re-created in schoolboy form, followed by sports cars, rally cars,...

More Than MoneyJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.This book includes ...

It has now been over a century since Frank Hornby invented a toy to amuse his sons and called it Meccano, coining a word which is now known all over the world.Hornby's vision of an educational toy became the basis of perhaps the most successful British toy business of the twentieth century. Meccano has amused generations of children, encouraging many to become successful engineers.Roger Marriott here explores the long history of Meccano, charting the develo...

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

In our childhood, we used to collect collect toys and dolls just for fun. But you may be surprised to know that there is profit in collecting toys and dolls. There is huge potential of earning money from these collectibles.Here in this book, we will guide you to do it in proper way.Learn here -Why To Collect Toys and Dolls?Which Is The Ideal Toy CompanyAll About Barbie DollsModern and Antique Dolls CollectionBest Doll Manufacturers Of...