Updated with a new case study, this revised edition is a how-to guide for building habit-forming products.How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model—a f...

**An Instant New York Times BestsellerWhat if the real obstacle isn't your effort, your discipline, or your circumstances, but what you believe is possible?**Behind every endeavor are beliefs that shape outcomes. Most people never question those beliefs, even when they hold them back. Beyond Belief by bestselling author Nir Eyal (Indistractable, Hooked) reveals one counterintuitive truth: these beliefs aren't facts. They're tools. Underst...

The Global Burden of Disease Study (GBD) is one of the largest-scale research collaborations in global health, distilling a wide range of health information to provide estimates and projections for more than 350 diseases, injuries, and risk factors in 195 countries. Its results are a critical tool informing researchers, policy-makers, and others working to promote health around the globe. A study like the GBD is, of course, extremely complex from an empirical perspective. But it also raise...

A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era.Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ...

BuDo for Life provides 10 powerful tools distilled from centuries of BuDo (武道 the way of traditional Japanese martial arts) wisdom. Consolidated into a transformative, 21st-century system, this book places a personal sensei by your side, walking the path with you and drawing on a lifetime of elite experience.From the classroom to the boardroom to the kitchen table, we are constantly surrounded by “opponents”: relentless deadlines, intense social pressures, and the internal noise of...

The identified lives effect describes the fact that people demonstrate a stronger inclination to assist persons and groups identified as at high risk of great harm than those who will or already suffer similar harm, but endure unidentified. As a result of this effect, we allocate resources reactively rather than proactively, prioritizing treatment over prevention. For example, during the August 2010 gold mine cave-in in Chile, where ten to twenty million dollars was spent by the Chilean go...

**An Instant New York Times BestsellerWhat if the real obstacle isn't your effort, your discipline, or your circumstances, but what you believe is possible?**Behind every endeavor are beliefs that shape outcomes. Most people never question those beliefs, even when they hold them back. Beyond Belief by bestselling author Nir Eyal (Indistractable, Hooked) reveals one counterintuitive truth: these beliefs aren't facts. They're tools. Underst...

That person slumped over her cell phone is disengaged, isolated, lost in her own little world, right? Wrong, says SC Moatti. She's highly engaged—she's having a text conversation with a friend in Europe, playing a game with another, and looking for a good place to go to dinner with a third. Mobile technology has become such an integral part of how we interact that for many people, losing a cell phone is like losing a limb. And the most successful mobile apps are precisely those that enhanc...

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products"

**INSTANT NEW YORK TIMES BESTSELLERA revelatory exploration of how we can find meaning in the tumult of change, from a renowned cognitive scientist and host of the critically acclaimed podcast A Slight Change of Plans**Life has a way of thwarting our best-laid plans. Out of nowhere, we’re confronting the end of a relationship, an unexpected diagnosis, the loss of a job, or some other twist of fate. In these moments, it can feel like we’re free-falling into...

**INSTANT NEW YORK TIMES BESTSELLER"A rare combination of beautiful storytelling, cognitive science, and wholehearted wisdom. —Brené BrownA revelatory exploration of how we can find meaning in the tumult of change, from a renowned cognitive scientist and host of the critically acclaimed podcast A Slight Change of Plans**Life has a way of thwarting our best-laid plans. Out of nowhere, we’re confronting the end of a relationship, an unexpected diagno...

Discover how changing a few core beliefs can transform your life and provide last happiness.In his million-copy bestseller, THE 80/20 PRINCIPLE, Richard Koch showed readers how to take advantage of the simple fact that 80% of your results come from 20% of your efforts. In 80/20 BELIEFS, he shows how just a few core beliefs - often unconscious yet profoundly influential - shape our lives, happiness and success.By identifying and examining the 'toxic' beliefs...