Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking o...

From the host of the Sleep Unplugged podcast—with cutting-edge sleep science and time-tested techniques, The Sleep Solution will help anyone achieve healthy sleep and eliminate pills, pain, and fatigue.If you want to fix your sleep problems, Internet tips and tricks aren’t going to do it for you. You need to really understand what’s going on with your sleep—both what your problems are and how to solve them.The Sleep Solution is an...

"Dog lovers and neuroscientists should both read this important book." -- Dr. Temple GrandinWhat is it like to be a dog? A bat? Or a dolphin? To find out, neuroscientist and bestselling author Gregory Berns and his team did something nobody had ever attempted: they trained dogs to go into an MRI scanner -- completely awake -- so they could figure out what they think and feel. And dogs were just the beginning. In What It's Like to Be a Dog...

After carving up the once lovingly cared-for downtowns of Small Town America, Wal-Mart launched a frontal assault on mom-and-pop businesses all over the globe. With 1.5 million employees operating more than 3,500 stores, Wal-Mart is now the world's largest private employer. In this third edition of How Wal-Mart Is Destroying America (and the World), intrepid Texas newspaperman Bill Quinn continues the fight. Featuring detailed accounts of Wal-Mart's questionable business practices...

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind.Neuro-Sell

A study that goes beyond the debate over functional specialization to describe the ways that emotion and cognition interact and are integrated in the brain.The idea that a specific brain circuit constitutes the emotional brain (and its corollary, that cognition resides elsewhere) shaped thinking about emotion and the brain for many years. Recent behavioral, neuropsychological, neuroanatomy, and neuroimaging research, however, suggests that emotion interacts with co...

The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of retailing (Part 1). Accelerating technology change, the rise to prominence globally of internet enab...

The Physiology of Synapses covers the considerable advances in understanding the complex physiology of synapses. This book is divided into 16 chapters that emphasize the mechanism of synaptic transmission. The first chapters describe the structural and physiological features of chemically transmitting synapses. The subsequent chapters deal with the excitatory postsynaptic responses to presynaptic impulse and the release of transmitter by presynaptic impulses. These topics are followed by d...

Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace provides state-of-the-art coverage of the latest insights from the rapidly-expanding world of multisensory flavor research. The book highlights the various types of crossmodal interactions, such as sound and taste, and vision and taste, showing their impact on sensory and hedonic perception, along with their consumption in the context of food and drink. The chapters in this edited volume review the exi...

The human brain contains more than a billion neurons which interconnect to form networks that process, store, and recall sensory information. These neuronal activities are supported by a group of accessory brain cells coll- tively known as neuroglia. Surprisingly, glial cells are ten times more - merous than neurons, and occupy more than half the brain volume (Hydén, 1961). Although long considered a passive, albeit necessary, component of the nervous system, many interesting and unusual f...

The Oscillating Brain explains for the first time how the human brain works. Neural oscillation is a form of repetitive activity which is characteristic of complex systems. The brain has extensive reciprocal connections. Reciprocal connectivity is the basis for neural oscillation. While some patterns of neural oscillation are localized (restricted to specific regions of the brain), others involve reciprocal connections between geographically separate areas of the brain permitting more wide...

This book will contain the proceedings of the XV International Symposium on Retinal Degeneration (RD2012). A majority of those who will speak and present posters at the meeting will contribute to this volume. The blinding diseases of inherited retinal degenerations have no treatments, and age-related macular degeneration has no cures, despite the fact that it is an epidemic among the elderly, with 1 in 3-4 affected by the age of 70. The RD Symposium will focus on the exciting new developme...