Brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI), is a recent phenomenon that enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.This book is ideal for entreprene...

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a r...

Become a digital-first organization—and avoid disruption.If you read nothing else on the principles and practices that lead to successful digital transformation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reinvent your digital strategy, overcome barriers to change, and win in the continuously connected world.This book will inspire you to:De...

A Wall Street Journal bestsellerA Publisher's Weekly bestsellerA fascinating look at the trailblazing companies using artificial intelligence to create new competitive advantage, from the author of the business classic, Competing on Analytics, and the head of Deloitte's US AI practice.Though most organizations are placing modest bets on artificial intelligence, there is a world-class group...

We are now entering the third phase of digitalization: the phase of far-reaching automation and artificial intelligence. This shift will radically change the relationship between companies and their customers. If companies want to remain customer-oriented, they will need to devise a new kind of customer strategy.This book will guide you through the new phase of digitalization and help you to develop the mindset you need to keep your company ahead of the game in The Day After To...

Discover the secrets for thriving in a world being swept by automation!The rapid growth of technology and automation has changed the way we seek our work and find fulfillment--money, meaning, and freedom. Those who don't adapt are being trapped in the downward spiral of career stagnation, working harder and earning less, or losing their jobs altogether.People who understood how to win out over intelligent machines have found their dream jobs and career fulf...

Take heart. AI is none of those things. It’s part of our everyday lives, and it has the power to transform your business.This book will put AI, big data, the cloud, robotics, and smart devices in context. It will reveal how these technologies can dramatically multiply any businesses—including yours—by strategically using your data’s latent, transformative potential.Noted business leader, data consultant, and Columbia professor Asha Saxena has distilled her twenty-s...

Do you want to increase efficiency and productivity in your organization to meet industry demands? But are you struggling with a low budget and few resources to make it happen?As a manager, executive, or professional working in the architecture, engineering, and construction industry, you are under pressure to do more with fewer resources, reduce waste, produce faster...and somehow still turn a profit.The solution?Over the past several decades, technology h...

The next generation of AI is here—use it to lead your business forward.If you read nothing else on artificial intelligence and machine learning, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization.This book will inspire you to:...

A WALL STREET JOURNAL BUSINESS BESTSELLERThe internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products—and businesses miss a vital opportunity to grow.Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the worl...

Presales is a vast topic and spans many industries. I have more than a decade's experience of working in the Presales function in the Information Technology and Communications industry. My career progression has beenquite fast, owing to a gift of intelligence and a yearning to keep learning. In this book, I share my experiences and creative solutions that helped make the sale! As with any job, this field also has specializations, but there are many forks for your career as a Presale...

Learn the key skills and capabilities that empower Citizens of Data Science to not only survive but thrive in an AI-dominated world. Purchase of the print or Kindle book includes a free PDF eBookKey FeaturesPrepare for a future dominated by AI and big dataEnhance your AI and data literacy with real-world examplesLearn how to leverage AI and data to address current and future challengesBook DescriptionAI is undoubtedly a game-...