**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case st...

Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at all. As we near the practical, physical limits of speed, capacity and punctuality, the greatest...

How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building ...

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb, author of The Black Swan“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book....

Rory Sutherland explores the stories and psychology behind the most influential marketing campaigns in history, and smashes apart received wisdom with a look at iconoclastic ideas.Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we h...

NEW YORK TIMES BESTSELLER • A deeply personal, authentic, and clear-eyed guide to navigating today’s complex world and building a meaningful, successful career and life—no matter where you start out—from the bestselling author and cofounder of Axios and Politico.Jim VandeHei’s high school guidance counselor laid it out clearly: VandeHei wasn’t cut out for college. In 1990, you could find him proving the counselor’s case emphatically, preferring be...

The unauthorized, unvarnished story of famed Wall Street hedge-fund manager Ray Dalio. An instant New York Times bestseller!Ray Dalio does not want you to read this book.When the billionaire founder of Bridgewater Associates, the largest hedge fund on the planet, announced in 2022 that he was stepping down from the company he started out of his apartment nearly 50 years ago, the news made headlines around the world. Dalio cultivated an aura of inte...

Shortlisted for the 2021 Porchlight Business Book Awards, Current Events & Public AffairsThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail history. While consumers are profitin...

**AN INSTANT #1 NEW YORK TIMES BESTSELLERWith a new afterword on Sam Bankman-Fried’s trial and its aftermathOne of the New Yorker’s Best Books of 2023 • One of PureWow’s 42 Books to Gift in 2023 This Year • One of Fortune’s Best Crypto Books of 2023“Going Infinite is in many ways Lewis at his best. He marshals a complex global story without losing sight of the delightful and revealing human details. He is a world-class no...

“In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.”—Yuval Harari, bestselling author of Sapiens“Misbelief is an urgent examination of the human attraction to misinform...

**NEW YORK TIMES BESTSELLER • An urgent warning of the unprecedented risks that AI and other fast-developing technologies pose to global order, and how we might contain them while we have the chance—from a co-founder of the pioneering artificial intelligence company DeepMind and current CEO of Microsoft AI, with a new afterword“A fascinating, well-written, and important book.”—Yuval Noah Harari**“Essential reading.”—Daniel Kahneman“My...

**An essential new edition―revised and updated from cover to cover―of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein* More than 2 million copies sold* New York Times bestseller**Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise t...