Showing results for "sandra powers murphy"
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The Road to AUM
Driving Assets Under Management through Effective Marketing and Sales
2018
EN
Got performance? Seeking assets to manage? Frustrated by the youthful research professionals across the table who “just don’t get it” while seeming to control billions?Managers are often challenged by the process of asset gathering. Why doesn’t the market recognize the firm’s value? Where is the AUM? Here is a big idea—let’s ask these institutions why most managers do not have their assets and never will. These pages convey the responses of institutional investors worldwide to thes...
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Consultative Selling
The Hanan Formula for High-Margin Sales at High Levels
2011
EN
When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship.In Consultative Selling, sales consultant Mack Hanan helps you achieve just that by introducing a formula that will take your sales to the next level--one that involves you exchanging your salesperson hat for that of a trusted consultant. You’ll learn how to:create...
Hot or Not
How to Know if Your Business Idea Will Fly or Fail
2012
EN
GREAT IDEAS CHANGE THE WORLD, but how do you know if your idea is truly great? That is the problem Professor Sean Wise addresses in his third and best book to date. Sean Wise, former online host and business advisor to the hit reality show, Dragons' Den, has heard tens of thousands of entrepreneurs' idea pitches. Some were good, most were bad, and in this book he shows you how to tell the difference. Based on more than 20,000 hours of pitches, Wise takes us inside the minds of investors an...
Technology-as-a-Service Playbook
How to Grow a Profitable Subscription Business
2016
EN
Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the "as-a-service" model to put your company on a path to profitable growth.This cloud-driven journey will affect every part of the organization. How offers are...
Business Plan Project
A Step-by-Step Guide to Writing a Business Plan
2009
EN
Business Plan Project provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are graduate or upper-level undergraduate students, entrepreneurs, consultants, and college instructors or corporate trainers. Business Plan Project can be used in executive development programs and over 10 college level courses.Business Plan Project is designed to meet important needs of each s...
2010
EN
Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of...
2010
EN
The go-to guide for graphic designers who want to run their own shop and improve their bottom line.First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive.
2011
EN
Turn your great idea into BIG PROFITS with a powerful, persuasive business plan!With any endeavor, good planning is the key to good results—especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit.A virtual blueprint for entrepreneurial success, this new edition of th...
2010
EN
Stop haggling and start closing! Let a sales guru show how to get your price in every transaction. These days it seems like we're always in a "buyer's market." But even at a time the word "value" is used interchangeably with "cheap," and the Internet is a bargain hunter's paradise, there are ways for sales professionals to regain the upper hand. In Crush Price Objections! , Tom Reilly, bestselling author of Value-Added Selling , teaches field-tested, street-smart tactics for engaging price...
2013
EN
WHAT IF YOU HAD AN ANGEL ON YOUR SIDE?"Terrific advice from a master of the angel investing game. Brian Cohen reveals the art and craft of raising angel money. An investment in this book will pay off a thousandfold." -- DR. HOWARD MORGAN, founder and partner at First Round CapitalWhen you connect with the right angel investor, it's like finding a new best friend--you just have to know what makes him or her happy.Smart funding is waiting for smart founders...
Reinventing the CFO
How Financial Managers Can Transform Their Roles And Add Greater Value
2006
EN
On the heels of a decade of scandals and the new pressures brought on by the Sarbanes-Oxley Act, corporations expect far more from their CFOs than simply managing the numbers. They expect decision-making support and performance insights that can improve bottom-line results. Unfortunately, the complexity and detail inherent in CFOs’ jobs keep them shackled to budgeting and transaction-processing systems that leave little time for value-adding activities.Jeremy Hope says it’s time to...
Strategic Project Management Transformation
Delivering Maximum ROI & Sustainable Business Value
2011
EN
In todays changing and competitive economic environment, CEOs, corporate executives, and shareholders are no longer strictly concerned with how well a project was executed even if it was finished on time and on budget. Most projects are now being viewed as strategic investments with the primary concern being the value that a project contributed to the companys bottom line. Project benefit attainment usually occurs after the project team has disbanded and handed over the project deliverable...











