This book deals with the reprogramming of the mind, first by understanding how the human mind works. How does it generate thoughts, or how are negative thoughts generated. The author chanced upon this process and methodology while being on a spiritual exploration since 2015. He traveled to the Himalayas and met some great Yogis and discovered some places with great vibrations. He had many out of time and space spiritual experiences, which also graced him with a steady state of calmness in ...

This book is a compilation of the author's spiritual travel experiences, which he undertook over the last seven years (2015-2022). He traveled to the different parts of the divine Himalayas, to quench his curiosity about the lives of the Himalayan yogis. The search was not just for knowing about the Himalayan yogis, but also a thirst for self-inquiry. It was a search to know myself. What intrigued him was, how the yogis in the Himalayas living in extremely austere, simple, and harsh condit...

This book is about the social ills the society is inflicted with. The social ills are so wide spread and have got deeply entrenched in the psyche of the humans that it does not seem to be curable. The spread or the social decadence is so wide spread that it is nothing less than a pandemic. The society seems to be terminally ill. Irony is that this is not really known to most of us. The mental health issues are well known and the extent of its spread is also getting accepted gradually. Ther...

'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the m...

Creating Valuable Business Strategies will change existing mindsets about strategy. Here is an answer for the strategist who asks, 'What should I do differently next Monday morning?'.The object of strategy is to create financial value and the offering-centred approach of Creating Valuable Business Strategies provides a novel and pragmatic framework for setting strategic direction: choosing which markets to contest and how.This book:*...

This books deals with reprogramming of mind first by understanding how does human mind work. How it generate thoughts, and how are negative thoughts generated. The author chanced upon this process and methodology while being on a spiritual exploration since 2015. He travelled to the Himalayas met some great Yogis and discovered some places with great vibrations. He experienced many out of time and space experiences, which also graced him with a steady state of calmness in his mind. Almost ...

Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student ·...

Commercial Due Diligence (CDD) is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research. However CDD is not about the bland application of analytical techniques, it's about understanding how businesses and markets work and what is really important for profits and growth. Commercial Due Diligence is written by someone with over 25 years' experience of practical strategic ...

Understand how to integrate management accounting into your TQM and JIT systems * Learn how to use Value Added Accounting to make better strategic decisions * Find out how to use advanced costing techniques to correctly price products and services * Trace the development of modern best practice back to the breakthrough insights of the field's leading expertsEvery modern company now has to compete in a market environment that is becoming ever faster, more complex and competitive. Ma...

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.From assessing internal relationships to planning and implementing marketing strategies, and f...

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them.Written by ...

New York Times bestselling author Eckhart Tolle — Learn the transformative power of living in the nowAttaining Eckhart Tolle’s state of presence: In Stillness Speaks, Eckhart Tolle illuminates the fundamental elements of his teaching, addressing the needs of the modern seeker by drawing from all spiritual traditions. At the core of the book is what the author calls “the state of presence,” a living in the ‘now’ that is both intens...