Scenography is a comprehensive guide to the practical study and process of designing for performance. Rooted in theatre, scenography concerns artists who work through creative elements such as spaces, artefacts, garments, lighting and sound to mobilize new sensory experiences. As a result, scenography has gained broader interest and relevance across a wide range of fields, particularly where there is a desire to innovate with the perception of the live body. To this end, the book offers pr...

ORLAN: A Hybrid Body of Artworks is an in-depth academic account of ORLAN's pioneering art in its entirety. The book covers her career in performance and a range of other art forms. This single accessible overview of ORLAN's practices describes and analyses her various innovative uses of the body as artistic material.Edited by Simon Donger with Simon Shepherd and ORLAN herself, the collection highlights her artistic impact from the perspectives of both performance and visu...

Get 101 concise lessons in design, drawing, the creative process, and presentation—from drawing lines to color theory—in this classic architecture book.These 101 concise lessons in design, drawing, the creative process, and presentation—from the basics of “How to Draw a Line” to the complexities of color theory—provide a much-needed primer in architectural literacy, making concrete what too often is left nebulous or open-ended in the architecture curriculum. Each l...

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers ...

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.This introductory textbook introduces students to the terminology of visual literacy, methods for ana...

Widely used in architectural circles in the heat of discussion, the recurrent use of particular words and terms has evolved into a language of design jargon. Commonly found in architectural literature and journalism, in critical design debate and especially in student project reviews, Archispeak can seem insular and perplexing to others and -- particularly to the new architectural student -- often incomprehensible.There is a need to translate architectural design concepts into spok...

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to design...

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory.This new edition features an expanded introduction that carefully and clearly presents the world of semiotics before leading...

How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more.Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlight...

Most of the people who work in the field attain an implicit knowledge of design languages through exposure to design discourse, that is to say, to the ecosystem comprised of products, companies, showrooms, trade shows, events, exhibitions, magazines, and blogs that deal with design. And just as there is no need to study grammar in order to speak effectively, so too can one learn to “speak” design proficiently without necessarily studying its “grammar.” Yet, as more and more people enter th...

Learn to design simple, powerful, and timeless logos.*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA*When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a comp...

Architects and urban planners need to describe cities in the course of their work, be it through maps, diagrams, sketches, computer renderings or models. Drawing for Urban Design explores a wide range of ways to represent the city, from freehand sketching to sophisticated computer models.The book provides a practical introduction to these techniques for students while explaining the processes associated with describing and designing urban environments – it is an invaluable visual h...