Are you a professional service provider who wants to grow your client base? Then SalesGame: A Guide to Selling Professional Services is for you. It shares the foundational process and fundamentals of the SalesGame. The SalesGame is based on the assumption that selling professional services is more like a game than a science It is a proven way to improve business-development performance, whether your focus is on client retention, expansion, or new client acquisition. In this book, you will ...

What role does colour play in our built environment? How are our attitudes to colour changing? What potential do new technologies bring for the use of colour and light in architecture?Combining real examples from practice with colour theory, this book will help you to fully understand the role and impact of colour in our urban spaces. Contributions from leading architects Will Alsop, Legorreta and Legorreta, John Outram, Sauerbruch Hutton and Neuterlings Riedijk accompany those fro...

The design process of Will Alsop acts as a conduit for the dreams and aspirations of others. Moving from public consultation to the privacy of his painting studio – here ideas are born in the liquidity of paint, the serendipity of collage and the flourish of line, resulting in the avant-garde and vibrant designs that Alsop is particularly well known for.Whether the world approves of these designs or not, does not devalue the creative and artistic process which produces so rich, var...

This book explores the important relationship between the way we see and the way we draw architectural ideas. The text deals with sensory experience of space, the spatial cues represented in architectural drawing and the relationship between drawing type and design intent. It also addresses new forms of drawing provided by new technological aids such as animated computer graphics and virtual reality. It provides a comprehensive text for students of architecture, interior design and landsca...

Widely used in architectural circles in the heat of discussion, the recurrent use of particular words and terms has evolved into a language of design jargon. Commonly found in architectural literature and journalism, in critical design debate and especially in student project reviews, Archispeak can seem insular and perplexing to others and -- particularly to the new architectural student -- often incomprehensible.There is a need to translate architectural design concepts into spok...

As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating image...

Painting and Understanding Abstract Art is a practical book on how to paint abstracts but it also explains how to approach and understand abstract art. It moves the teaching of art from a doing level of painting a certain subject in a particular medium to a thinking level of 'what am I doing when I paint?' and 'what am I trying to say in this painting?' Using practical exercises with explanatory text, John Lowry develops the thinking and doing processes together and leads the reader to a g...

Along with plan and elevation, section is one of the essential representational techniques of architectural design; among architects and educators, debates about a project's section are common and often intense. Until now, however, there has been no framework to describe or evaluate it. Manual of Section fills this void.Paul Lewis, Marc Tsurumaki, and David J. Lewis have developed seven categories of section, revealed in structures ranging from simple one-story buildings to complex...

The 50 most significant principles and styles in architecture, each explained in half a minute. The bestselling 30-Second series offers a new approach to learning about those subjects you feel you should really understand. Every title takes a popular topic and dissects it into the 50 most significant ideas at its heart. Each idea, no matter how complex, is explained using a mere two pages, 300 words, and one picture: all easily digested in only half a minute. 30-Second Architecture present...

The choice of materials is critical to the success of an interior. This book examines every aspect of the the use of materials in interior design, from initial concept and selection to visual representation and practical application.Following a brief introduction, the first five sections offer historical context and detailed guidance on selection, application, representation, communication, and sources, while the sixth and final section features case studies by international interi...

This book deals with the critical nature and crucial role of architectural drawings. A manual which is essentially not a manual; it is an elucidation of an elegant manner for practising architecture.Organized around eleven exercises, the book does not emphasize speed, nor incorporate many timesaving tricks typical of drawing books, but rather proposes a slow, meditative process for construing drawings and for drawing constructing thoughts.This is an indispensable reference ...

Creating Sensory Spaces celebrates spaces enlivened with sensual richness and provides you with the knowledge and tools necessary to create them. Drawing on numerous built case studies in ten countries and illustrated with over 85 full color images, the book presents a new framework for the design of sensory spaces including light, color, temperature, smell, sound, and touch. Bridging across disciplines of architecture, engineering, phenomenology and perceptual psychology, this bo...