Showing results for "todd saxton"

"I have read dozens of books on starting companies, but this is the first that accurately captures why startups fail and provides a tool for entrepreneurs and investors to measure and manage these sources of failure." Michael Hatfield, Co-Founder, Cerent, Calix, Cienna, and Carium.What makes a startup successful?This book, from award-winning business school professors and a tech serial entrepreneur, tells what makes startups successful. Instead of telling st...

A comprehensive, one-stop read for entrepreneurs who want actionable learnings about a wide range of startup and digital-related topics from George Deeb, a serial entrepreneur and partner at Red Rocket Ventures. The book is a startup executive's strategic "playbook", with "how-to" lessons about business in general, sales, marketing, technology, operations, human resources, finance, fund raising and more, including many case studies herein. We have demystified and synthesized the informatio...

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have.Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added – in real time - to th...

This book provides business professionals with the clearest, easiest roadmap to achieving highly effective departments and organizations.Are you baffled by how your department can keep making the same mistakes? Do you feel you have been climbing an unending, uphill battle trying to focus your employees’ limited time on more valuable work? These obstacles are so common in business that the solution to getting past them even has a name--business process improvement (...

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. ...

A breakthrough for business owners and entrepreneurs of small to large businesses and companies looking to achieve more success.Whether you are a young company that's just starting out or a mature business looking to grow, business entrepreneur Bob Pritchett gives hands-on advice and practical examples that are a must-listen for every manager, business owner, and entrepreneur.You will not find Thirteen Incontrovertible Laws of Excellence. You won't find mot...

Real estate has long been a relationship business basically a baby boomer model and due to significant changes in the consumer, the industry will no longer be able to thrive and prosper on this basis alone. The consumer is mistrustful and skeptical and the relationship will not stand alone as a way to secure business going forward it will be based on a combination of relationships and verifiable skills with the emphasis on skills.Compound this with the worst downturn since the grea...

Businees model disruption affects not just entertainment, media, and retail companies, but many other industries where supply chains, production lines, distribution channels, and the products and services themselves are becoming more digital. In INFORMATION RULES, Hal Varian and Carl Shapiro discussed how traditional sources of revenues were being threatened as new ventures entered the market, offering new business models, innovating partnership approaches, and changing the integral nature...

This practical marketing guide offers inspiring examples and field-tested advice specifically designed for financial advisors.Guerrilla Marketing is different from traditional marketing. Instead of simply spending money on and hoping for the best, readers will discover how to invest time, energy and imagination into growing their business. Financial professionals will be able to grow their capacity by implementing key practice management processes including:

KNOWLEDGE IS POWER! Don't be the one without it.Invent A Brighter Future is packed with valuable excerpts from Mastering Technology Commercialization, Steve Overholt's high-powered book on inventions, technologies, and how they are marketed and financed.This is a great read if you want to learn just a bit more about the complex and demanding process–maybe because you aren't yet sure if you want to pursue your great dream or perhaps because you're pressed for time.Yo...

With today’s marketplace changing at lightning speed, how can entrepreneurs spend the traditional several months perfecting their business plans and finding investors before finally launching their business? They can’t! Because the truth is, the longer they take to launch their company, the more changes there will be in the marketplace--causing their business to be outdated before it even begins!Today’s entrepreneurs must avoid the temptation to play it safe and launch a business in a bubb...

GET READY FOR THE AGE OF SHOPPER MARKETINGConsumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price.The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and monetizing th...