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Lean B2B eBook Series

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  • Solving Product

    Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research

    by Étienne Garbugli ...
    Series series Lean B2B
    A book that actually teaches you how to create growth in a product businessSolving Product is not a big idea book. It's a book entrepreneurs and product teams are using to drive real results in their organizations.The book helps them:Reveal the gaps in their business modelsClarify the challenges they're facingCarefully weigh alternative solutions for addressing blockers and driv... ... Read more

    PHP1,573.39

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  • Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

    by Rajat Paharia ...
    The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will ... Read more

    PHP1,468.99

  • Lean Customer Development

    Building Products Your Customers Will Buy

    by Cindy Alvarez ...
    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Read more

    PHP838.99

  • Lean B2B: Build Products Businesses Want

    by Étienne Garbugli ...
    « This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » - Paul Gillin, Co-Author, Social Marketing to the Business CustomerFinding and validating business opportunities in mid- to large-sized organizations can overwhelm even the most experienced entrepreneurs.Lean B2B helps technology entrepreneurs meet the challenges while keeping them ... Read more

    PHP1,165.26

  • Get Started in UX

    The Complete Guide to Launching a Career in User Experience Design

    by Matthew Magain, Luke Chambers ...
    Want to know which UX course to study, or how to get a UX job without any experience? Struggling with how to create a UX portfolio? We've got the answers to these and many more curly questions in our authoritative guide to beginning your career in UX. More than ever, executives and managers are realising that a user's experience of their company's products and services is crucial to the bottom ... Read more

    PHP553.29 or Free with Kobo Plus

  • Validating Product Ideas

    Through Lean User Research

    by Tomer Sharon ...
    Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product. ... Read more

    PHP2,360.39

  • Build Better Products

    A Modern Approach to Building Successful User-Centered Products

    by Laura Klein ...
    It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically ... Read more

    PHP2,360.39

  • Lean B2B

    Build Products Businesses Want

    by Étienne Garbugli ...
    « This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefsLean B2B helps entrepreneurs and innovators quickly find traction in the enterprise.Packed with more than 20 case studies and used by thousands around the world, ... Read more

    PHP999.99 or Free with Kobo Plus

  • Articulating Design Decisions

    by Tom Greever ...
    Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other nondesigners may be more important than the designs themselves. Because if you canâ??t get their support, your work will never see the light of dayâ??no matter how good it is.This practical guide focuses on principles, ... Read more

    PHP1,804.39

  • How to Build a SaaS Business: A Step-by-Step Guide to Starting and Operating a Software Company

    by Einar Uvslokk ...
    SaaS – Software as a Service, is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.«How to build a SaaS Business» will teach you the process of building your own online software business and it defines the tactical and strategic plays technology companies must run to build a profitable subscription business.The process of creating ... Read more

    PHP463.42

  • Solving Product

    Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research

    by Étienne Garbugli ...
    “Solving Product lays out the territory, helps you see where you are, and gets you back on track when you’re in the ditch.” – Amanda Robinson, Product Manager at Salesfloor-Solving Product isn’t your typical business book. It’s not a book that was written to be read front to back, then simply put away.Solving Product was carefully designed to help product teams and entrepreneurs reveal the gaps in ... Read more

    PHP999.00 or Free with Kobo Plus

  • Agile for Instructional Designers

    Iterative Project Management to Achieve Results

    by Megan Torrance ...
    Discover Agile for Better Instructional DesignTo serve business needs amid greater volatility and uncertainty in the workplace, learning and development professionals need project management methods that can keep up. Enter Agile.Popular in the software development space as an approach to project management, Agile when applied to instructional design provides a framework for adapting to change as ... Read more

    PHP1,258.69 or Free with Kobo Plus