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Object Lessons eBook Series

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  • Questionnaire

    Series series Object Lessons
    Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.Questionnaires are everywhere: we fill them out at doctors' offices and at job interviews, to express ourselves and to advance knowledge, to find love and to kill time. But where did they come from, and why have they proliferated? Evan Kindley's Questionnaire investigates the history of “the ... Read more

    PHP144.57

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  • The Elephant in the Brain

    Hidden Motives in Everyday Life

    Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about ... Read more

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  • The Dumbest Generation

    How the Digital Age Stupefies Young Americans and Jeopardizes Our Future(Or, Don't Trust Anyone Under 30)

    This shocking, surprisingly entertaining romp into the intellectual nether regions of today's underthirty set reveals the disturbing and, ultimately, incontrovertible truth: cyberculture is turning us into a society of know-nothings.The Dumbest Generation is a dire report on the intellectual life of young adults and a timely warning of its impact on American democracy and culture.For decades, ... Read more

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  • In Defense of a Liberal Education

    **NEW YORK TIMES BESTSELLERCNN host and best-selling author Fareed Zakaria argues for a renewed commitment to the world’s most valuable educational tradition.**The liberal arts are under attack. The governors of Florida, Texas, and North Carolina have all pledged that they will not spend taxpayer money subsidizing the liberal arts, and they seem to have an unlikely ally in President Obama. While ... Read more

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  • The Digital Divide

    Arguments for and Against Facebook, Google, Texting, and the Age of Social Networking

    This definitive work on the perils and promise of the social- media revolution collects writings by today's best thinkers and cultural commentators, with an all-new introduction by Bauerlein.Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some see the technological breakthroughs we live with as hopeful ... Read more

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  • Filling the Void

    Social Media and The Continuation of Capitalism

    Filling The Void is a book about how the cultures and psychology of social media use fit within a broader landscape of life under capitalism. It argues that social media use is often a psychological response to the need for pleasure and comfort that results from the stresses of life under postmodern capitalism, rather than being a driver of new behaviours as newer technologies are often said to be ... Read more

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  • Stand out of our Light

    Freedom and Resistance in the Attention Economy

    Former Google advertising strategist, now Oxford-trained philosopher James Williams launches a plea to society and to the tech industry to help ensure that the technology we all carry with us every day does not distract us from pursuing our true goals in life. As information becomes ever more plentiful, the resource that is becoming more scarce is our attention. In this 'attention economy', we ... Read more

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  • Rational Ritual

    Culture, Coordination, and Common Knowledge

    Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers these questions using a single concept: common knowledge.Game theory shows that in order to ... Read more

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  • Always On

    Language in an Online and Mobile World

    In Always On, Naomi S. Baron reveals that online and mobile technologies--including instant messaging, cell phones, multitasking, Facebook, blogs, and wikis--are profoundly influencing how we read and write, speak and listen, but not in the ways we might suppose. Baron draws on a decade of research to provide an eye-opening look at language in an online and mobile world. She reveals for instance ... Read more

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  • The Ethics of Emerging Media

    Information, Social Norms, and New Media Technology

    The Ethics of Emerging Media engages with enduring ethical questions while addressing critical questions concerning ethical boundaries at the forefront of new media development. This collection provides a rare opportunity to ask how emerging media affect the ethical choices in our lives and the lives of people across the globe.Centering on different new media forms from eBay to Wikipedia, each ... Read more

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  • An Analysis of James Surowiecki's The Wisdom of Crowds

    Why the Many are Smarter than the Few and How Collective Wisdom Shapes Business, Economics, Societies, and Nations

    Series series The Macat Library
    In The Wisdom of Crowds, New Yorker columnist, Surowiecki, explores the question of whether the many are better than an elite few – no matter their qualifications – at solving problems, promoting innovation and making wise decisions. Surowiecki’s text uses multiple case studies and touches on the arenas of pop culture, sociology, business management and behavioural economics among others. ... Read more

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  • Audience Analysis

    by Denis McQuail ...
    The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conflicts. In Audience ... Read more

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