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Zachowania konsumentów e-booki

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Wyświetla 1 – 24 z 2848 wyników
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  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    autorstwa Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Czytaj dalej

    Za darmo

  • Exactly What to Say: The Magic Words for Influence and Impact

    autorstwa Phil Jones ...
    Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Czytaj dalej

    28,36 zł

  • Emotional Design

    Why We Love (or Hate) Everyday Things

    autorstwa Don Norman ...
    Why attractive things work better—and other crucial insights into human-centered design.**“You'll never see housewares the same way again.”—**WiredEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his ... Czytaj dalej

    33,59 zł

  • Marketing 6.0

    The Future Is Immersive

    autorstwa Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...
    Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological ... Czytaj dalej

    75,17 zł

  • The Challenger Sale

    How To Take Control of the Customer Conversation

    autorstwa Matthew Dixon, Brent Adamson ...
    THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Czytaj dalej

    59,63 zł

  • Never Lose a Customer Again

    Turn Any Sale into Lifelong Loyalty in 100 Days

    autorstwa Joey Coleman ...
    Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Czytaj dalej

    39,68 zł

  • Influence, New and Expanded

    The Psychology of Persuasion

    autorstwa Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Czytaj dalej

    74,64 zł

  • Priceless

    The Myth of Fair Value (and How to Take Advantage of It)

    autorstwa William Poundstone ...
    Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are ... Czytaj dalej

    38,21 zł

  • Time To Listen

    Assumptions Aside

    autorstwa Indi Young ...
    Serie seria Assumptions Aside
    "If you want to understand people, if you want to serve them, sell to them, work with them… then you have to get good at listening to them. The good news is that you can, and that what you'll find when you do will exceed your expectations."—Alexandra Jacoby, Artist and Online Community R&DProduct design strategy often seeks first to grow the number of users, and to steer them in ways that benefit ... Czytaj dalej

    92,28 zł

  • The Influencer Code

    How to Unlock the Power of Influencer Marketing

    autorstwa Amanda Russell ...
    The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business.From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": ... Czytaj dalej

    40,20 zł

  • Scarcity

    Why having too little means so much

    autorstwa Sendhil Mullainathan, Eldar Shafir ...
    Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir reveal that the hidden side of all these problems is that they're all about scarcity.We've all struggled with packing a suitcase ... Czytaj dalej

    42,62 zł

  • The Jobs To Be Done Playbook

    Align Your Markets, Organization, and Strategy Around Customer Needs

    autorstwa Jim Kalbach ...
    "Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Czytaj dalej

    114,02 zł

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    autorstwa Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Czytaj dalej

    39,26 zł

  • The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    autorstwa Robbie Kellman Baxter ...
    Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to ... Czytaj dalej

    83,25 zł

  • Stuffocation

    Living More with Less

    autorstwa James Wallman ...
    Overwhelmed by the amount of 'stuff' you own? James Wallman is here to show you that you're not alone and there's a way to change that!'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday TimesWe have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. It's bad for the planet, it's making us stressed, and it ... Czytaj dalej

    42,62 zł

  • Why People Buy

    Motivation Research and Its Successful Application

    autorstwa Louis Cheskin ...
    Serie Książka 3 - Rebel Reads
    There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, the color, or ads about the product that the consumer might have seen? In this 1959 classic, Cheskin answers these and many other questions by presenting his insights into human motivation as expressed ... Czytaj dalej

    61,62 zł

  • Bad Taste

    Or the Politics of Ugliness

    autorstwa Nathalie Olah ...
    TATE BOOK OF THE MONTH 2023A timely critique of consumer culture which captures this image-obsessed moment in history, perfect for fans of Zadie Smith's Feel Free and Jia Tolentino's Trick Mirror**.**This book is not a taste, nor an anti-taste, manual.This is an interrogation of the importance we place on seemingly objective ideas of taste in a culture that is saturated by imagery,... ... Czytaj dalej

    44,40 zł

  • The Algebra of Happiness

    The pursuit of success, love and what it all means

    autorstwa Scott Galloway ...
    From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?- What can you do now so there are no regrets aged 40, 50 or 80?As Scott Galloway puts it, by the time you ... Czytaj dalej

    67,50 zł

  • May Contain Lies

    How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It

    autorstwa Alex Edmans ...
    'Alex Edmans is such a crisp, sharp salutary voice – and a great guide to the bullsh*t of the modern world' Rory Stewart'A powerful and punchy explanation of why misinformation is a problem that affects us all**' Gillian Tett, Financial Times**A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think ... Czytaj dalej

    49,44 zł

  • Indistractable

    How to Control Your Attention and Choose Your Life

    autorstwa Nir Eyal ...
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Czytaj dalej

    39,47 zł

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    autorstwa Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Czytaj dalej

    45,87 zł

  • Day Trading Attention

    How to Actually Build Brand and Sales in the New Social Media World

    autorstwa Gary Vaynerchuk ...
    New York Times and USA Today Bestseller“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development ... Czytaj dalej

    91,86 zł

  • Amateurs!

    How We Built Internet Culture and Why it Matters

    autorstwa Joanna Walsh ...
    Since the nineties, platforms have invited users to create in return for connection. From blogs to vlogs, tweets to memes: for the first time in history, making art became the fundamental form of communication.What started as fun soon became currency, something vital to finding friends, work, and love. Then, as 'meatspace' job security eroded, online creativity became work itself. Now an internet ... Czytaj dalej

    33,27 zł

  • The Hype Machine

    How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How WeMust Adapt

    autorstwa Sinan Aral ...
    A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond“The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New YorkNAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR ... Czytaj dalej

    28,55 zł