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Recomandate pentru dvs.

Stumbling on Happiness

de Daniel Gilbert ...

In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In ... Citiți mai mult

58,04 lei

In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In
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Influence, New and Expanded

The Psychology of Persuasion

de Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Citiți mai mult

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The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
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The Paradox of Choice

Why More Is Less, Revised Edition

de Barry Schwartz, Nathan N. Cheek ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Citiți mai mult

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In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
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Doughnut Economics

The must-read book that redefines economics for a world in crisis

de Kate Raworth ...

**Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... Citiți mai mult

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**Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can
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Go Big or Go Home

5 Ways to Create a Customer Experience That Will Close the Deal

de Diana Kander, Tucker Trotter ...

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a client's gut feeling ... Citiți mai mult

33,24 lei

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a client's gut feeling
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The Undoing Project

A Friendship That Changed Our Minds

de Michael Lewis ...

“Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of ... Citiți mai mult

58,60 lei

“Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of
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The Basic Laws of Human Stupidity

The International Bestseller

de Carlo M. Cipolla ...

'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world.Since time immemorial, a powerful dark force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from ... Citiți mai mult

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'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world.Since time immemorial, a powerful dark force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from
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Marketing 6.0

The Future Is Immersive

de Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological ... Citiți mai mult

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Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological
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Indistractable

How to Control Your Attention and Choose Your Life

de Nir Eyal ...

*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Citiți mai mult

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*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book
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Techniques of Social Influence

The psychology of gaining compliance

de Dariusz Dolinski ...

Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and ... Citiți mai mult

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Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and
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Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

de Rory Sutherland ...

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Citiți mai mult

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**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and
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Breaking Twitter

Elon Musk and the Most Controversial Corporate Takeover in History

de Ben Mezrich ...

From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read.Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the ... Citiți mai mult

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From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read.Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the
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Enshittification

Why Everything Suddenly Got Worse and What To Do About It

de Cory Doctorow ...

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Citiți mai mult

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*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the
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Nudge

The Final Edition

de Richard H. Thaler, Cass R Sunstein ...

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Citiți mai mult

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The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important
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Stratégie de Communication Digitale selon ton Human Design

Bien communiquer selon ton type énergétique en Human Design

de Aurélie ARROT ...

Seria Cartea 1 - Human Design Digital
EBOOK - Stratégie de Communication Digitale & Human Design : Bien communiquer selon ton type énergétiqueSi tu te sens prêts à sortir du marketing conventionnel pour incarner et simplifier tes activités sur le web alors cet ebook va t'aider. Tu seras encouragé à écouter ton mode d'emploi humain (Human Design) et respecter ton type énergétique pour construire une stratégie de communication digitale ... Citiți mai mult

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EBOOK - Stratégie de Communication Digitale & Human Design : Bien communiquer selon ton type énergétiqueSi tu te sens prêts à sortir du marketing conventionnel pour incarner et simplifier tes activités sur le web alors cet ebook va t'aider. Tu seras encouragé à écouter ton mode d'emploi humain (Human Design) et respecter ton type énergétique pour construire une stratégie de communication digitale
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The Psychology of Consumer Behavior

de Brian Mullen, Craig Johnson ...

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an ... Citiți mai mult

363,44 lei

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an
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The Housing Market

A Survey

de Industrial Systems Research ...

Seria seria ISR Economic growth and performance studies
The Housing Market: A SurveyThis is a detailed study of housing market supply, demand, and prices. It covers the main sub-markets, sub-market trends, and household preferences and buying behaviour.Good quality research and analysis in this area is increasingly important as housing costs and investment rise and developments in the housing market impinge more on the general economy.The focus of the ... Citiți mai mult

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The Housing Market: A SurveyThis is a detailed study of housing market supply, demand, and prices. It covers the main sub-markets, sub-market trends, and household preferences and buying behaviour.Good quality research and analysis in this area is increasingly important as housing costs and investment rise and developments in the housing market impinge more on the general economy.The focus of the
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Blikfang. Om kvindeæstetik og dameblade

de Karen Klitgaard Povlsen ...

I universitetsafhandlingen ”Blikfang”, der oprindeligt blev udgivet i 1986, undersøger Karen Klitgaard Povlsen forskellen på æstetikken i de traditionelle dameblade og i de alternative kvindeblade, der opstod gennem 1970’erne i kølvandet på kvindebevægelsen. Hun dykker ned i en samling danske, vest- og østtyske blade, koncentrerer sig om perioden 1976 til 1984 og ser nærmere på blandt andet ... Citiți mai mult

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I universitetsafhandlingen ”Blikfang”, der oprindeligt blev udgivet i 1986, undersøger Karen Klitgaard Povlsen forskellen på æstetikken i de traditionelle dameblade og i de alternative kvindeblade, der opstod gennem 1970’erne i kølvandet på kvindebevægelsen. Hun dykker ned i en samling danske, vest- og østtyske blade, koncentrerer sig om perioden 1976 til 1984 og ser nærmere på blandt andet
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Human Development in an Unequal World

de K. Seeta Prabhu, Sandhya S. Iyer ...

Human Development in an Unequal World deals with the twenty-first-century challenges of unstable economic growth and sustainability and the re-emergence of deprivations and inequalities in multiple realms. It argues that the broader perspective of human development is most suited in reorienting development towards a more equitable, sustainable, and empowering world. The authors discuss the concept ... Citiți mai mult

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Human Development in an Unequal World deals with the twenty-first-century challenges of unstable economic growth and sustainability and the re-emergence of deprivations and inequalities in multiple realms. It argues that the broader perspective of human development is most suited in reorienting development towards a more equitable, sustainable, and empowering world. The authors discuss the concept
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Consumer Culture Theory

Editat de Domen Bajde, Dannie Kjeldgaard, Russell W. Belk ...

Seria Cartea 20 - Research in Consumer Behavior
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts.This book ... Citiți mai mult

499,16 lei

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts.This book
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Anuncios de Banner de Impacto

Usando Banners y Consiguiendo Tráfico para su Sitio

de LiBook ...

¿Estás buscando que tu publicidad en Internet se destaque de la competencia?¿Desea crear un banner sobre una marca, persona o empresa que afecte a sus clientes?Entonces, "Impact Banner Ads" es el libro que debe tener, una solución rápida para que su banner publicitario tenga éxito y logre su objetivo. ¡Buscaremos el mejor banner!En este libro tienes:Conceptos básicos del anuncioCómo elegir una ... Citiți mai mult

15,22 lei sau gratuit cu Kobo Plus

¿Estás buscando que tu publicidad en Internet se destaque de la competencia?¿Desea crear un banner sobre una marca, persona o empresa que afecte a sus clientes?Entonces, "Impact Banner Ads" es el libro que debe tener, una solución rápida para que su banner publicitario tenga éxito y logre su objetivo. ¡Buscaremos el mejor banner!En este libro tienes:Conceptos básicos del anuncioCómo elegir una
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Paradoxien des Verbraucherverhaltens

Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung

Editat de Birgit Blättel-Mink, Peter Kenning ...

Seria seria Business and Economics (German Language)
Dieses Buch informiert sie eingehend über die VerbraucherforschungDas Konsumentenverhalten ist für Unternehmen eine wichtige Kennzahl, um Marketingstrategien erfolgreich gestalten zu können. Nur wer seine Zielgruppe kennt, kann auf deren Bedürfnisse und Wünsche eingehen. Die wissenschaftliche Konferenz des Netzwerks Verbraucherforschung aus dem Jahr 2017 hatte zum Ziel, Paradoxien, Widersprüche ... Citiți mai mult

190,13 lei

Dieses Buch informiert sie eingehend über die VerbraucherforschungDas Konsumentenverhalten ist für Unternehmen eine wichtige Kennzahl, um Marketingstrategien erfolgreich gestalten zu können. Nur wer seine Zielgruppe kennt, kann auf deren Bedürfnisse und Wünsche eingehen. Die wissenschaftliche Konferenz des Netzwerks Verbraucherforschung aus dem Jahr 2017 hatte zum Ziel, Paradoxien, Widersprüche
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Save on Shopping. The Coupon Book and Much Much More

de Mark Cholowski ...

This economy is bad. Very bad. Everyone needs to save as much money as possible on every shopping trip. Everyone needs to get the most out of every dollar spent. $ave On $hopping will help every shopper realize that goal.This book will help every shopper understand the basics necessary to save real money on every trip to the grocery store. And it will be helpful whether you are a novice just ... Citiți mai mult

4,24 lei

This economy is bad. Very bad. Everyone needs to save as much money as possible on every shopping trip. Everyone needs to get the most out of every dollar spent. $ave On $hopping will help every shopper realize that goal.This book will help every shopper understand the basics necessary to save real money on every trip to the grocery store. And it will be helpful whether you are a novice just
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A Ciência dos Gatilhos Mentais

Desvendando a Mente

de Marcos Leoni ...

Os "gatilhos mentais" são mencionados como ferramentas cruciais para entender esses processos. Eles são como chaves que nos permitem acessar e influenciar esses atalhos e conexões de maneira consciente. Ao compreender como os gatilhos mentais funcionam, podemos utilizá-los estrategicamente para melhorar diferentes aspectos de nossas vidas, tanto pessoais quanto profissionais.O livro promete ... Citiți mai mult

95,11 lei sau gratuit cu Kobo Plus

Os "gatilhos mentais" são mencionados como ferramentas cruciais para entender esses processos. Eles são como chaves que nos permitem acessar e influenciar esses atalhos e conexões de maneira consciente. Ao compreender como os gatilhos mentais funcionam, podemos utilizá-los estrategicamente para melhorar diferentes aspectos de nossas vidas, tanto pessoais quanto profissionais.O livro promete
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Recomandate pentru dvs.

Comportamentul consumatorilor Cărți electronice

Stumbling on Happiness

Influence, New and Expanded

The Paradox of Choice

Doughnut Economics

Go Big or Go Home

The Undoing Project

The Basic Laws of Human Stupidity

Marketing 6.0

Indistractable

Techniques of Social Influence

Alchemy

Breaking Twitter

Enshittification

Nudge

Stratégie de Communication Digitale selon ton Human Design

The Psychology of Consumer Behavior

The Housing Market

Blikfang. Om kvindeæstetik og dameblade

Human Development in an Unequal World

Consumer Culture Theory

Anuncios de Banner de Impacto

Paradoxien des Verbraucherverhaltens

Save on Shopping. The Coupon Book and Much Much More

A Ciência dos Gatilhos Mentais