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  • Greenwashing

    Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication

    Seria seria Emerald Points
    Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends. ... Citiți mai mult

    245,63 lei