PR av Marknadsföring & försäljning och Affärsekonomi Ljudböcker

Kundvagn

Objekt inte tillgängliga för köp

Vänligen granska din kundvagn. Du kan ta bort objekt som inte är tillgängliga nu, eller så gör vi det automatiskt i kassan.

objektobjekt

- Omfattar e-böcker
  
  Inkluderar ljudböcker
  
  Inkluderar 30 timmars lyssningstid
  
  Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
  
  Få 1 kredit varje månad för valfri ljudbok
  
  Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
  
  Omfattar e-böcker
  
  Inkluderar ljudböcker
  
  Inkluderar 30 timmars lyssningstid
  
  Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
  Ljudbok
  av ,
  
  Tillgänglig:
  
  . Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions.
  
  Förbeställ
  1 ljudbok per månad
  
  + GRATIS provprenumeration i 30 dagar
  
  Specialerbjudande
  
  Få 1 kredit varje månad som kan lösas in mot en valfri ljudbok
  
  *Inget åtagande, avbryt när som helst
  
  GRATIS

objektobjekt

Omfattar e-böcker

Inkluderar ljudböcker

Inkluderar 30 timmars lyssningstid

Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions

Få 1 kredit varje månad för valfri ljudbok

Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions

Omfattar e-böcker

Inkluderar ljudböcker

Inkluderar 30 timmars lyssningstid

Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
Ljudbok
av ,

Tillgänglig:
. Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions.

Förbeställ
1 ljudbok per månad

+ GRATIS provprenumeration i 30 dagar

Specialerbjudande

Få 1 kredit varje månad som kan lösas in mot en valfri ljudbok

*Inget åtagande, avbryt när som helst

GRATIS

Rekommenderas för dig

Ljudbok

Ljudbok

From Manila to Wall Street

An Immigrant's Journey With America's First Black Tycoon

av Butch Meily ...

Uppläst av Butch Meily, Becky Parker ...

Oavkortad

9 timmar:47 min

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach ... Läs mer

133,02 kr eller gratis med Kobo Plus

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach
... Läs mer
Ljudbok

Ljudbok

You’ve Got This

Seven Steps to a Life You Love

av Bec Brown ...

Uppläst av Bec Brown, Inga Campbell ...

Oavkortad

5 timmar:32 min

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media, or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income - but you aren't sure how to make that happen?Then this is the career hack you've been waiting for.In You've Got This, two successful creative founders ... Läs mer

248,86 kr

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media, or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income - but you aren't sure how to make that happen?Then this is the career hack you've been waiting for.In You've Got This, two successful creative founders
... Läs mer
Ljudbok

Ljudbok

Local & Product-Based Business Collection

How to Start a Residential Cleaning, T-Shirt Printing, and Vending Machine Business for Daily Profits and Cash Flow

av Johnny Nelson ...

Uppläst av Steve Bramham ...

Oavkortad

4 timmar:9 min

This powerful bundle includes three beginner-friendly guides to launching profitable local and product-based businesses with low startup costs and high earning potential. Whether you're interested in building a hands-on cleaning service, flipping custom apparel, or earning passive vending machine income, this audiobook gives you the tools and strategies to get started fast.In this collection, you ... Läs mer

196,41 kr eller gratis med Kobo Plus

This powerful bundle includes three beginner-friendly guides to launching profitable local and product-based businesses with low startup costs and high earning potential. Whether you're interested in building a hands-on cleaning service, flipping custom apparel, or earning passive vending machine income, this audiobook gives you the tools and strategies to get started fast.In this collection, you
... Läs mer
Ljudbok

Ljudbok

Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World

av John Doorley, Fraser P. Seitel ...

Uppläst av Sean Pratt ...

Oavkortad

7 timmar:25 min

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at ... Läs mer

Var 298,62 kr Nu 209,07 kr eller gratis med Kobo Plus

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at
... Läs mer
Ljudbok

Ljudbok

Relationship Management

av Introbooks Team ...

Uppläst av Andrea Giordani ...

Oavkortad

35 min

Relationship management can be defined as the art of handling people using a specific set of skills. These skills emphasis on the power of influence in relations with the people. Every relationship has influences – positive and negative. There are certain skills that is required to manage and balance relationships when it comes to business and customers. The market is competitive and each business ... Läs mer

39,74 kr eller gratis med Kobo Plus

Relationship management can be defined as the art of handling people using a specific set of skills. These skills emphasis on the power of influence in relations with the people. Every relationship has influences – positive and negative. There are certain skills that is required to manage and balance relationships when it comes to business and customers. The market is competitive and each business
... Läs mer
Ljudbok

Ljudbok

This is Marketing

You Can’t Be Seen Until You Learn To See

av Seth Godin ...

Uppläst av Seth Godin ...

Oavkortad

7 timmar:2 min

Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f... ... Läs mer

151,37 kr

Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f...
... Läs mer
Ljudbok

Ljudbok

Lenguaje sin palabras

av Bárbara Tijerina ...

Uppläst av Bárbara Tijerina ...

Oavkortad

2 timmar:52 min

El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros.¿Cuántas veces te ha pasado que alguna persona te ... Läs mer

104,33 kr

El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros.¿Cuántas veces te ha pasado que alguna persona te
... Läs mer
Ljudbok

Ljudbok

Power of Guest Podcasting, The

How to Get Booked, Build Authority, and Grow Your Business

av Brandon Leibowitz ...

Uppläst av Brandon Leibowitz ...

Oavkortad

6 timmar:40 min

Want to grow your authority, expand your network, earn high-quality backlinks, and generate more leads without relying on paid advertising?In The Power of Guest Podcasting, SEO expert and entrepreneur Brandon Leibowitz shares the proven strategies he has used to appear on hundreds of podcasts and leverage those appearances to build his brand, improve search engine rankings, and grow his business ... Läs mer

49,70 kr eller gratis med Kobo Plus

Want to grow your authority, expand your network, earn high-quality backlinks, and generate more leads without relying on paid advertising?In The Power of Guest Podcasting, SEO expert and entrepreneur Brandon Leibowitz shares the proven strategies he has used to appear on hundreds of podcasts and leverage those appearances to build his brand, improve search engine rankings, and grow his business
... Läs mer
Ljudbok

Ljudbok

Painavaa puhetta

av Ripsa Koskinen-Papunen, Heikki Laakso, Marjaana Virta ...

Uppläst av Ripsa Koskinen-Papunen ...

Oavkortad

7 timmar:18 min

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa ... Läs mer

227,04 kr

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa
... Läs mer
Ljudbok

Ljudbok

TikTok: How to Become Famous on Tik Tok

A Step-by-Step Guide for Beginners on How to Harness the Power of This New Hot Trend to Make Money, Gain Fame and grow Your Brand – TikTok 2020.

av Martin Baldron ...

Uppläst av Tom Brooks ...

Oavkortad

3 timmar:13 min

You know how those Hollywood Stars didn’t want to be on IG 4 years ago cause they thought they were cool sh*t, but now they’re like “Uhoh”?See people like Kylie Jenner. She built a brand on Instagram while it was the trend.Now she sell whatever wherever, but that couldn’t be possible if she didn't strike the Instagram trend.Why can’t anybody be a part of that circle? And why you should try to?For ... Läs mer

148,91 kr eller gratis med Kobo Plus

You know how those Hollywood Stars didn’t want to be on IG 4 years ago cause they thought they were cool sh*t, but now they’re like “Uhoh”?See people like Kylie Jenner. She built a brand on Instagram while it was the trend.Now she sell whatever wherever, but that couldn’t be possible if she didn't strike the Instagram trend.Why can’t anybody be a part of that circle? And why you should try to?For
... Läs mer
Ljudbok

Ljudbok

Зачем пиарщику линейка? Советы по измерению коммуникаций

av Лилия Глазова, Лилия Глазова ...

Uppläst av Александра Максимова ...

Oavkortad

4 timmar:7 min

Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный ... Läs mer

199,00 kr eller gratis med Kobo Plus

Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный
... Läs mer
Ljudbok

Ljudbok

Guerrilla P.R. 2.0

Wage an Effective Publicity Campaign without Going Broke

av Michael Levine ...

Uppläst av Tom Weiner ...

Oavkortad

9 timmar:21 min

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it’s unlikely that you have your own high-powered publicist.Guerrilla P.R. 2.0 offers all the resources necessary to ... Läs mer

198,72 kr eller gratis med Kobo Plus

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it’s unlikely that you have your own high-powered publicist.Guerrilla P.R. 2.0 offers all the resources necessary to
... Läs mer
Ljudbok

Ljudbok

Going Social

Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

av Jeremy Goldman ...

Uppläst av Joe Geoffrey ...

Oavkortad

7 timmar:53 min

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple ... Läs mer

Var 298,62 kr Nu 209,07 kr eller gratis med Kobo Plus

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple
... Läs mer
Ljudbok

Ljudbok

Inbound PR

The PR Agency's Manual to Transforming Your Business With Inbound

av Iliyana Stareva ...

Uppläst av Norah Tocci ...

Oavkortad

4 timmar:51 min

Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to ... Läs mer

Var 199,11 kr Nu 159,27 kr eller gratis med Kobo Plus

Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to
... Läs mer
Ljudbok

Ljudbok

Reputation Capital

How to Navigate Crises and Protect your Greatest Asset

av T.J. Winick ...

Uppläst av Jeff Hoyt ...

Oavkortad

6 timmar:8 min

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football ... Läs mer

209,07 kr eller gratis med Kobo Plus

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football
... Läs mer
Ljudbok

Ljudbok

Complete Guide to Public Relations for SMEs, The

av Mark D. Wells ...

Uppläst av Owen Hawthorne ...

Oavkortad

8 timmar:3 min

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs ... Läs mer

148,91 kr eller gratis med Kobo Plus

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs
... Läs mer
Ljudbok

Ljudbok

Crystallizing Public Opinion

av Edward Bernays ...

Uppläst av Jonathan Quinn ...

Oavkortad

4 timmar:26 min

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold ... Läs mer

147,01 kr eller gratis med Kobo Plus

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold
... Läs mer
Ljudbok

Ljudbok

Engaged

The Neuroscience behind Creating Productive People in Successful Organizations

av Amy Brann ...

Uppläst av Esther Wane ...

Serie serie The Neuroscience of Business Series
Oavkortad

6 timmar:8 min

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement. ... Läs mer

168,83 kr eller gratis med Kobo Plus

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.
... Läs mer
Ljudbok

Ljudbok

Stories That F*cking Matter

Three Pillars Of Epic Storytelling To Dominate Media Headlines, Win Clients And Grow Your Business

av Garrett McClure, Steven LeVine ...

Uppläst av Josh Rivedal ...

Oavkortad

4 timmar:6 min

A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in ... Läs mer

189,15 kr eller gratis med Kobo Plus

A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in
... Läs mer
Ljudbok

Ljudbok

Bang!

Getting Your Message Heard in a Noisy World

av Linda Kaplan Thaler, Robin Koval, Delia Marshall ...

Uppläst av Deborah Marlowe ...

Oavkortad

7 timmar:4 min

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' ... Läs mer

149,01 kr

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences'
... Läs mer
Ljudbok

Ljudbok

Public Relations: A Practical Guide to Building Trust, Managing Reputation, and Getting Media Coverage That Matters

av Adrian Collier ...

Uppläst av Adrian Collier ...

Oavkortad

2 timmar:7 min

Master corporate communications and media coverage with this public relations playbook for earning lasting brand trust. Whether you are navigating a stressful morning commute or prepping for a high-stakes product launch, this focused guide transforms complex media strategies into a clear, empowering roadmap. Ditch the outdated spin and learn to build a credible narrative that drives actual ... Läs mer

99,51 kr eller gratis med Kobo Plus

Master corporate communications and media coverage with this public relations playbook for earning lasting brand trust. Whether you are navigating a stressful morning commute or prepping for a high-stakes product launch, this focused guide transforms complex media strategies into a clear, empowering roadmap. Ditch the outdated spin and learn to build a credible narrative that drives actual
... Läs mer
Ljudbok

Ljudbok

The Art of the Pitch

Persuasion and Presentation Skills that Win Business

av Peter Coughter ...

Uppläst av TJ Johnson ...

Oavkortad

4 timmar:35 min

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation. ... Läs mer

159,27 kr eller gratis med Kobo Plus

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
... Läs mer
Ljudbok

Ljudbok

Making Waves

PR strategies to transform your maritime business

av Ben Pinnington ...

Uppläst av Ben Pinnington ...

Oavkortad

8 timmar:56 min

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your ... Läs mer

169,00 kr eller gratis med Kobo Plus

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your
... Läs mer
Ljudbok

Ljudbok

丁菱娟說公關

av 丁菱娟 ...

Uppläst av 丁菱娟 ...

Oavkortad

2 timmar:16 min

從公關概念、企業形象定位，到利益關係人管理、CIS建立與社群媒體操作，丁菱娟老師與您全面解析企業如何透過有效公關策略打造強勢品牌，帶您深入理解公關的核心價值，掌握媒體溝通、危機管理技巧等，幫助企業在日常經營與突發事件中維護形象，提升信任與市場競爭力，是企業品牌經營與公關實務的重要指南。講者：丁菱娟影響力品牌學院創辦人、作家、新創導師、資深公關人。她累積了三十多年的公關行銷經驗，是台灣公關產業的意見領袖，至今持續在社群以及雜誌有固定專欄，並在台灣及大陸出版書籍，已出版《逆風前行》、《影響有影響力的人》、《你不必走得快，但一定要走得遠》、《無畏的膽識》以及《享受吧！50後的第三人生》等書。章節：00 發刊詞01 企業為什麼需要公關02 公關如何幫助品牌成功03 企業形象定位的思考04 利益關係人管理05 CIS的重要性與企業文化建立06 超級品牌的七塊拼圖以及企業社會責任07 ... Läs mer

71,27 kr eller gratis med Kobo Plus

從公關概念、企業形象定位，到利益關係人管理、CIS建立與社群媒體操作，丁菱娟老師與您全面解析企業如何透過有效公關策略打造強勢品牌，帶您深入理解公關的核心價值，掌握媒體溝通、危機管理技巧等，幫助企業在日常經營與突發事件中維護形象，提升信任與市場競爭力，是企業品牌經營與公關實務的重要指南。講者：丁菱娟影響力品牌學院創辦人、作家、新創導師、資深公關人。她累積了三十多年的公關行銷經驗，是台灣公關產業的意見領袖，至今持續在社群以及雜誌有固定專欄，並在台灣及大陸出版書籍，已出版《逆風前行》、《影響有影響力的人》、《你不必走得快，但一定要走得遠》、《無畏的膽識》以及《享受吧！50後的第三人生》等書。章節：00 發刊詞01 企業為什麼需要公關02 公關如何幫助品牌成功03 企業形象定位的思考04 利益關係人管理05 CIS的重要性與企業文化建立06 超級品牌的七塊拼圖以及企業社會責任07
... Läs mer

Kobo Rakuten

Läsplattor

Appar

Tillbehör

Kundvagn

Du får VIP-behandlingen!

Din kundvagn är tom

Tillgänglig:

1 ljudbok per månad

+ GRATIS provprenumeration i 30 dagar

Tillgänglig:

1 ljudbok per månad

+ GRATIS provprenumeration i 30 dagar

Rekommenderas för dig

PR Ljudböcker

From Manila to Wall Street

You’ve Got This

Local & Product-Based Business Collection

Rethinking Reputation

Relationship Management

This is Marketing

Lenguaje sin palabras

Power of Guest Podcasting, The

Painavaa puhetta

TikTok: How to Become Famous on Tik Tok

Зачем пиарщику линейка? Советы по измерению коммуникаций

Guerrilla P.R. 2.0

Going Social

Inbound PR

Reputation Capital

Complete Guide to Public Relations for SMEs, The

Crystallizing Public Opinion

Engaged

Stories That F*cking Matter

Bang!

Public Relations: A Practical Guide to Building Trust, Managing Reputation, and Getting Media Coverage That Matters

The Art of the Pitch

Making Waves

丁菱娟說公關