PR av Marknadsföring & försäljning och Affärsekonomi Ljudböcker

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Få 1 kredit varje månad för valfri ljudbok

Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions

Obegränsad tillgång till e-böcker

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. Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions.

Förbeställ
1 ljudbok per månad

+ GRATIS provprenumeration i 30 dagar

Specialerbjudande

Få 1 kredit varje månad som kan lösas in mot en valfri ljudbok

*Inget åtagande, avbryt när som helst

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Rekommenderas för dig

Ljudbok

Propaganda (Original Classic 1928 Edition)

The Definitive and Complete Masterwork on Public Relations

av Edward Bernays ...

Uppläst av Sean Pratt ...

Oavkortad

4 timmar:2 min

Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Even the most casual reading reveals ... Läs mer

199,11 kr

Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Even the most casual reading reveals
... Läs mer
Ljudbok

Sustainably Wealthy: Navigating Finance for a Greener Future

av Crysa Vornex ...

Uppläst av Digital Voice Madison G ...

Oavkortad

1 timme:40 min

This audiobook is narrated by a digital voice.This book delves into the pressing need for incorporating principles of sustainability into personal finance decisions, offering practical strategies for individuals looking to make a positive impact on the environment while securing their financial future. From eco-friendly investing to reducing consumption and cutting down on waste, Sustainably ... Läs mer

44,03 kr eller gratis med Kobo Plus

This audiobook is narrated by a digital voice.This book delves into the pressing need for incorporating principles of sustainability into personal finance decisions, offering practical strategies for individuals looking to make a positive impact on the environment while securing their financial future. From eco-friendly investing to reducing consumption and cutting down on waste, Sustainably
... Läs mer
Ljudbok

Why So Many Jobs Feel Useless in Today’s World

Discover why so many jobs feel useless today! Unleash captivating audio insights for profound understanding.

av Bastian Cresswell ...

Uppläst av Nick Porter ...

Oavkortad

2 timmar:21 min

Why So Many Jobs Feel Useless in Today’s World:⭐⭐ Simplified Audio Guide with Explanations ⭐⭐Are you seeking to advance in understanding the modern job landscape and find purpose in your work?Looking for a comprehensive resource that provides all the insights you need to navigate today's work environment?Look no further!This guide is your ultimate companion for deepe... ... Läs mer

40,84 kr eller gratis med Kobo Plus

Why So Many Jobs Feel Useless in Today’s World:⭐⭐ Simplified Audio Guide with Explanations ⭐⭐Are you seeking to advance in understanding the modern job landscape and find purpose in your work?Looking for a comprehensive resource that provides all the insights you need to navigate today's work environment?Look no further!This guide is your ultimate companion for deepe...
... Läs mer
Ljudbok

Stories That F*cking Matter

Three Pillars Of Epic Storytelling To Dominate Media Headlines, Win Clients And Grow Your Business

av Garrett McClure, Steven LeVine ...

Uppläst av Josh Rivedal ...

Oavkortad

4 timmar:6 min

A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in ... Läs mer

189,15 kr eller gratis med Kobo Plus

A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in
... Läs mer
Ljudbok

Launch Your Platform

A 21-Day Launch Plan to Build Your Personal Brand and Share Your Story Online as a Writer, Coach, or Speaker

av Jonathan Milligan ...

Uppläst av Jonathan Milligan ...

Serie Ljudbok 2 - Your Message Matters
Oavkortad

4 timmar:12 min

How to Launch an Online Platform in 21 Days That Attracts Your Ideal AudienceStand out from the crowd and make an impact sharing your story with Launch Your Platform. This practical 21-day guide from online entrepreneur Jonathan Milligan reveals his proven blueprint for building your personal brand and creating a thriving platform.In Launch Your Platform, you'll discover:The secrets to ... Läs mer

109,07 kr eller gratis med Kobo Plus

How to Launch an Online Platform in 21 Days That Attracts Your Ideal AudienceStand out from the crowd and make an impact sharing your story with Launch Your Platform. This practical 21-day guide from online entrepreneur Jonathan Milligan reveals his proven blueprint for building your personal brand and creating a thriving platform.In Launch Your Platform, you'll discover:The secrets to
... Läs mer
Ljudbok

13 Forgotten Mind Control Secrets

How to Use Words to Influence People’s Behavior, Target Their Thoughts, and Redirect Actions. Dark Psychology Secrets Revealed.

av Ronald Gill ...

Uppläst av Global Audio Productions ...

Oavkortad

4 timmar:3 min

From Nervous to Captivating:How to Choose Words That Command Attention and Unveil the Secrets to Unleash Your Influence!Picture this:You stroll into a room full of strangers. Bit nervous, right? But then, you start chatting with someone to break the ice, and boom—within minutes, they're hanging onto your every word. Laughing at your jokes, nodding like crazy, practically begging for more.Spill the ... Läs mer

148,91 kr eller gratis med Kobo Plus

From Nervous to Captivating:How to Choose Words That Command Attention and Unveil the Secrets to Unleash Your Influence!Picture this:You stroll into a room full of strangers. Bit nervous, right? But then, you start chatting with someone to break the ice, and boom—within minutes, they're hanging onto your every word. Laughing at your jokes, nodding like crazy, practically begging for more.Spill the
... Läs mer
Ljudbok

Crisis Management in the Age of Social Media: A Practical Playbook for Leaders Under Fire

av Nathan Sloane ...

Uppläst av Nathan Sloane ...

Oavkortad

2 timmar:17 min

Master digital reputation management and neutralize viral PR disasters before they destroy your corporate leadership. When a single hostile post can ignite global outrage in minutes, traditional slow-moving strategies will leave you exposed. Whether you are commuting to the office or stepping into a high-stakes executive role, you need a modern survival strategy to turn online chaos into ... Läs mer

99,51 kr eller gratis med Kobo Plus

Master digital reputation management and neutralize viral PR disasters before they destroy your corporate leadership. When a single hostile post can ignite global outrage in minutes, traditional slow-moving strategies will leave you exposed. Whether you are commuting to the office or stepping into a high-stakes executive role, you need a modern survival strategy to turn online chaos into
... Läs mer
Ljudbok

Power of Guest Podcasting, The

How to Get Booked, Build Authority, and Grow Your Business

av Brandon Leibowitz ...

Uppläst av Brandon Leibowitz ...

Oavkortad

6 timmar:40 min

Want to grow your authority, expand your network, earn high-quality backlinks, and generate more leads without relying on paid advertising?In The Power of Guest Podcasting, SEO expert and entrepreneur Brandon Leibowitz shares the proven strategies he has used to appear on hundreds of podcasts and leverage those appearances to build his brand, improve search engine rankings, and grow his business ... Läs mer

49,70 kr eller gratis med Kobo Plus

Want to grow your authority, expand your network, earn high-quality backlinks, and generate more leads without relying on paid advertising?In The Power of Guest Podcasting, SEO expert and entrepreneur Brandon Leibowitz shares the proven strategies he has used to appear on hundreds of podcasts and leverage those appearances to build his brand, improve search engine rankings, and grow his business
... Läs mer
Ljudbok

丁菱娟說公關

av 丁菱娟 ...

Uppläst av 丁菱娟 ...

Oavkortad

2 timmar:16 min

從公關概念、企業形象定位，到利益關係人管理、CIS建立與社群媒體操作，丁菱娟老師與您全面解析企業如何透過有效公關策略打造強勢品牌，帶您深入理解公關的核心價值，掌握媒體溝通、危機管理技巧等，幫助企業在日常經營與突發事件中維護形象，提升信任與市場競爭力，是企業品牌經營與公關實務的重要指南。講者：丁菱娟影響力品牌學院創辦人、作家、新創導師、資深公關人。她累積了三十多年的公關行銷經驗，是台灣公關產業的意見領袖，至今持續在社群以及雜誌有固定專欄，並在台灣及大陸出版書籍，已出版《逆風前行》、《影響有影響力的人》、《你不必走得快，但一定要走得遠》、《無畏的膽識》以及《享受吧！50後的第三人生》等書。章節：00 發刊詞01 企業為什麼需要公關02 公關如何幫助品牌成功03 企業形象定位的思考04 利益關係人管理05 CIS的重要性與企業文化建立06 超級品牌的七塊拼圖以及企業社會責任07 ... Läs mer

71,27 kr eller gratis med Kobo Plus

從公關概念、企業形象定位，到利益關係人管理、CIS建立與社群媒體操作，丁菱娟老師與您全面解析企業如何透過有效公關策略打造強勢品牌，帶您深入理解公關的核心價值，掌握媒體溝通、危機管理技巧等，幫助企業在日常經營與突發事件中維護形象，提升信任與市場競爭力，是企業品牌經營與公關實務的重要指南。講者：丁菱娟影響力品牌學院創辦人、作家、新創導師、資深公關人。她累積了三十多年的公關行銷經驗，是台灣公關產業的意見領袖，至今持續在社群以及雜誌有固定專欄，並在台灣及大陸出版書籍，已出版《逆風前行》、《影響有影響力的人》、《你不必走得快，但一定要走得遠》、《無畏的膽識》以及《享受吧！50後的第三人生》等書。章節：00 發刊詞01 企業為什麼需要公關02 公關如何幫助品牌成功03 企業形象定位的思考04 利益關係人管理05 CIS的重要性與企業文化建立06 超級品牌的七塊拼圖以及企業社會責任07
... Läs mer
Ljudbok

Más vale estar solo que mal acompañado

La soledad puede ser el mejor refugio cuando la otra opción es un mal acompañante.

av Yeismar González ...

Uppläst av Yeismar González ...

Serie Ljudbok 1 - La soledad puede ser un regalo.
Oavkortad

16 min

¡No te pierdas la oportunidad de escuchar este increíble audiolibro! En "Más vale estar solo que mal acompañado", descubrirás la importancia de aprender a valorarte, disfrutar de la soledad y elegir sabiamente a tus compañeros. Se abordarán los peligros de la mala compañía y se ofrecerán estrategias para alejarte de personas nocivas. También se explorarán los beneficios de la soledad para el ... Läs mer

27,79 kr eller gratis med Kobo Plus

¡No te pierdas la oportunidad de escuchar este increíble audiolibro! En "Más vale estar solo que mal acompañado", descubrirás la importancia de aprender a valorarte, disfrutar de la soledad y elegir sabiamente a tus compañeros. Se abordarán los peligros de la mala compañía y se ofrecerán estrategias para alejarte de personas nocivas. También se explorarán los beneficios de la soledad para el
... Läs mer
Ljudbok

Making Friends: The Ultimate Guide To Win Friends and Influence People for Socially Challenged Teens and Adults

av Maxwell W. Northern ...

Uppläst av John Hays ...

Oavkortad

22 min

Do you find it difficult to meet people and make new friends?Are you shy, introverted or just don’t have the opportunities to get out and socialize?Would you like to change this and build a wide circle of friends to have fun with?We all need friends. Some of us need a large circle of them while others need just one or two, but we all need someone to talk to, confide in, or just go out with for a ... Läs mer

49,70 kr eller gratis med Kobo Plus

Do you find it difficult to meet people and make new friends?Are you shy, introverted or just don’t have the opportunities to get out and socialize?Would you like to change this and build a wide circle of friends to have fun with?We all need friends. Some of us need a large circle of them while others need just one or two, but we all need someone to talk to, confide in, or just go out with for a
... Läs mer
Ljudbok

Brändimaailman 7 ihmettä

av Toni Lähde ...

Uppläst av Toni Lähde ...

Oavkortad

7 timmar:12 min

Mielikuvien voima on käänteentekevä.Lähikuvassa historian vaikutusvaltaisimpien brändien tarinat. Miten rakentuu myyttisten mittasuhteiden brändi?Mitä voimme oppia henkilöbrändäämisestä Aleksanteri Suurelta? Miten katolinen kirkko voi opettaa meille paljon enemmän kohdeyleisöistä, ostajapersoonista ja liiketoiminnan johdonmukaisesta brändirakentamisesta kuin esimerkiksi Tesla tai Patagonia.Toni ... Läs mer

185,01 kr

Mielikuvien voima on käänteentekevä.Lähikuvassa historian vaikutusvaltaisimpien brändien tarinat. Miten rakentuu myyttisten mittasuhteiden brändi?Mitä voimme oppia henkilöbrändäämisestä Aleksanteri Suurelta? Miten katolinen kirkko voi opettaa meille paljon enemmän kohdeyleisöistä, ostajapersoonista ja liiketoiminnan johdonmukaisesta brändirakentamisesta kuin esimerkiksi Tesla tai Patagonia.Toni
... Läs mer
Ljudbok

The Power of Reputation

Strengthen the Asset That Will Make or Break Your Career

av Chris Komisarjevsky ...

Uppläst av Walter Dixon ...

Oavkortad

6 timmar:28 min

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.The Power of Reputation offers business people an action plan for creating the kind of ... Läs mer

278,70 kr

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.The Power of Reputation offers business people an action plan for creating the kind of
... Läs mer
Ljudbok

Public Relations Executive: How to Lead Strategic Communications, Build Powerful Media Relationships, and Protect Brand Reputation at the Highest Level

av Nathaniel Briggs ...

Uppläst av Nathaniel Briggs ...

Oavkortad

2 timmar:16 min

Master crisis leadership and strategic communications to transform from a tactical manager into a C-suite powerhouse. Perfect for your morning commute, this career-defining guide equips you to shape business outcomes, manage high-stakes corporate risks, and build enduring stakeholder trust. Stop just distributing messaging and start steering the company vision.Step confidently into the boardroom ... Läs mer

99,51 kr eller gratis med Kobo Plus

Master crisis leadership and strategic communications to transform from a tactical manager into a C-suite powerhouse. Perfect for your morning commute, this career-defining guide equips you to shape business outcomes, manage high-stakes corporate risks, and build enduring stakeholder trust. Stop just distributing messaging and start steering the company vision.Step confidently into the boardroom
... Läs mer
Ljudbok

Persuasion

WHAT SCHOOLS DO NOT TEACH US? 100+ SECRETS TO PERSUADE OTHERS

av Eric Lefebvre ...

Uppläst av Edward Mora ...

Oavkortad

3 timmar:15 min

Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible ... Läs mer

196,73 kr eller gratis med Kobo Plus

Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible
... Läs mer
Ljudbok

13 Secretos Olvidados del Control Mental

Cómo Usar Palabras para Influir en el Comportamiento, Dirigir Pensamientos y Redirigir Acciones. Secretos de la Psicología Oscura Revelados.

av Ronald Gill ...

Uppläst av Global Audio Productions ...

Oavkortad

4 timmar:43 min

De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos, ... Läs mer

148,91 kr eller gratis med Kobo Plus

De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos,
... Läs mer
Ljudbok

Personal Branding: A Manifesto on Fame and Influence

av Isaac Mashman ...

Uppläst av Isaac Mashman ...

Oavkortad

41 min

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, ... Läs mer

39,74 kr eller gratis med Kobo Plus

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes,
... Läs mer
Ljudbok

Good Is the New Cool

Market Like You Give a Damn

av Afdhel Aziz, Bobby Jones ...

Uppläst av Stephen Paul Aulridge, Jr. ...

Oavkortad

6 timmar:21 min

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still ... Läs mer

328,20 kr eller gratis med Kobo Plus

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still
... Läs mer
Ljudbok

Painavaa puhetta

av Ripsa Koskinen-Papunen, Heikki Laakso, Marjaana Virta ...

Uppläst av Ripsa Koskinen-Papunen ...

Oavkortad

7 timmar:18 min

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa ... Läs mer

227,04 kr

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa
... Läs mer
Ljudbok

Invention in PR

av Adam Ritchie ...

Uppläst av Adam Ritchie ...

Oavkortad

2 timmar:45 min

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It ... Läs mer

159,27 kr

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It
... Läs mer
Ljudbok

Content Marketing for PR

How to build brand visibility, influence and trust in today’s social age

av Trevor Young ...

Uppläst av Trevor Young ...

Oavkortad

8 timmar:56 min

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business ... Läs mer

199,11 kr eller gratis med Kobo Plus

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business
... Läs mer
Ljudbok

From Manila to Wall Street

An Immigrant's Journey With America's First Black Tycoon

av Butch Meily ...

Uppläst av Butch Meily, Becky Parker ...

Oavkortad

9 timmar:47 min

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach ... Läs mer

133,02 kr eller gratis med Kobo Plus

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach
... Läs mer
Ljudbok

Trust Signals

av Scott Baradell ...

Uppläst av Jay Aaseng ...

Oavkortad

6 timmar:10 min

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the ... Läs mer

163,34 kr eller gratis med Kobo Plus

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the
... Läs mer
Ljudbok

Understanding the Small Cap Market

A CEO's Guide

av Amit Bohensky ...

Oavkortad

3 timmar:39 min

This definitive guide provides the necessary tools for leading a Smallcap company after it goes public. It emphasizes the importance ofmanaging public perception and building lasting trust with investors.Readers will learn how to identify the most influential voices in theirindustry and how to respond to market shifts before they becomeproblems. The book offers a clear path for maintaining ... Läs mer

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This definitive guide provides the necessary tools for leading a Smallcap company after it goes public. It emphasizes the importance ofmanaging public perception and building lasting trust with investors.Readers will learn how to identify the most influential voices in theirindustry and how to respond to market shifts before they becomeproblems. The book offers a clear path for maintaining
... Läs mer

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