A PhD is the start of the research careers, and these students are the backbone of Universities and research institutions. It is the opportunity for youthful energy and creativity to make global impact and train the future researchers to make a difference. However, the candidature can also be the period of confusion and regret because of lack of structure and understanding.Research Methods for Successful PhD is written to help the PhD students and other young researchers navigate their pat...

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is...

The importance of customers!Every organization, however big or small, is in pursuit of customers. “Even a diamond needs a customer to give it value.”Every great business is built on friendship. But there is no scope to have a “fair weather friendship” with your customers. It has to be an “all-weather friendship” with them.Customer complaints are the manifestations of shortcomings in your product at the customer’s cost.Even if providing high quality customer ...

Groundwater Economics and Policy in South Asia is a reference guide focusing on groundwater management and groundwater economics in South Asia. The author compares the regional variations across South Asia and the public policies that shaped the groundwater sector and presents the most up-to-date information on groundwater management using practical case-studies and empirical data. With the inclusion of strong methodological solutions for sustainable groundwater management, scholars in the...

Get to know effective ways to improve PostgreSQL's performance and master query optimization, and database monitoring.Key Features\[\*\] Perform essential database tasks such as benchmarking the database and optimizing the server’s memory usage\[\*\] Learn ways to improve query performance and optimize the PostgreSQL server\[\*\] Explore a wide range of high availability and replication mechanisms to build robust, highly available, scalable, an...

This book features five peer-reviewed reviews on improving nitrogen-use efficiency (NUE).The first chapter provides an overview of the recent advances in optimising NUE in crop production, focussing on broadacre cereals and oilseeds. The chapter also addresses the impact of underfertilisation and overfertilisation on crop yield, grain quality and profit.The second chapter outlines recent advances in understanding nitrogen (N) cycling in soil, as well as the main issues rese...

This book is intended for anyone, who is interested in knowing about computers and basics of C. We are extremely happy to come out with this book on “Expertise your C” for students of all the streams in Computer Applications. I have divided the syllabus into the small chapters so that the topics can be arranged properly. The topics within the chapters have been arranged in a proper sequence to ensure smooth flow of the subject. The book has been thoughtfully structured to ...

हरि सिंह सरकारी कामकाजों में अब तक कई छोटे-बड़े कस्बों में स्थानांतरित हो चुके थे। अब वह दस साल से कटक हेड पोस्ट-ऑफिस में काम कर रहे हैं। अच्छी कार्यशैली होने के कारण उन्हें प्रमोशन मिलते रहे। अब वह हेड चपरासी हैं। मासिक वेतन नौ रूपए। कटक शहर में सब कुछ खरीदना पड़ता है। आग जलाने के लिए माचिस की पेटी भी खरीदनी पड़ती थी। पेट काटकर जितना भी बचाओ, मगर पाँच रूपए से कम खर्च नहीं आता था। किसी भी हालत में घर में कम से कम चार रूपए नहीं भेजने से नहीं चलता था। घर में पत्नी और आठ साल का बेटा था गोपाल। छो...

Life's most profound realizations often arise from the simplest moments-a heartfelt question over breakfast, a shared story with a stranger, or a quiet drive home. SHE WILL if SHE WILLS is a compelling narrative that explores the lives of Christy, a seasoned professional at a crossroads, and her daughter Emily, a spirited college student forging her own path. Together, their journey uncovers the threads of resilience, inspiration, and self-realization that connect us all.T...

Water Productivity and Food Security: Global Trends and Regional Patterns, Volume Three reviews the need for water productivity improvements in agriculture, addressing three distinct questions pertaining to agricultural water productivity improvement in developing countries, including what are the regions where water is a limiting factor for raising agricultural outputs and water productivity improvements, what are the technological measures in irrigation that can raise agricultural water ...

The aim of the book is to make the water sector professionals working on the legal and regulatory aspects of water-related services such as drinking water supply familiarized with the nuances of framing an Act. This book discusses the process of drafting a Drinking Water Services Act for a state under a federal system of governance, by presenting what goes into identifying the various provisions of the Act, and building the rationale for keeping those provisions vis-à-vis the criteria, nor...

RUBBER TO RUBBER ADHESIONReaders will get helpful ideas and in-depth knowledge about various aspects of rubber to rubber adhesion with particular reference to theory and practice.This book covers various aspects of rubber to rubber adhesion which is important theoretically, as well as having practical implications. Rubber is a polymer whose glass transition temperature is well below the room temperature and hence the chains are very mobile ...