Understand what it takes to develop successful public relations campaignsEffective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. Thi...

Top-of-the-class tips for starting your college search, from professional advisors and counselors.Compiled by a successful business and leadership author and his college-bound daughter, the words of wisdom in this book can jump start your collegiate research and guide you in the process as you select and apply to colleges and universities.Top experts and insiders across the country were interviewed and have given many wise and different opinions on what's i...

Your mission: Create a vision and turn it into reality. Your challenge: Compel any group of people to help you achieve success. Your solution: The Everything Leadership Book, 2nd Edition has the tips and techniques you need to change your management style into true leadership. This valuable resource includes practical advice on leadership techniques, as well as guidance on what separates the leaders from the followers. Learn how to exude self-confidence, become a role model, and make a dif...

Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create success...

The book that shows how to get the job done and deliver results . . . whether you’re running an entire company or in your first management jobLarry Bossidy is one of the world’s most acclaimed CEOs, a man with few peers who has a track record for delivering results. Ram Charan is a legendary advisor to senior executives and boards of directors, a man with unparalleled insight into why some companies are successful and others are not. Together they’ve pooled their knowledge and expe...

Are you tired of wasting your time and money on marketing with terrible results? Do you wish you knew exactly how other marketers are making so much money?Whether you want to (1) become a better marketer, (2) spend less money with better results, or (3) learn how to market effectively with social media, then this is the book for you.Don't stumble around in the dark when you could be...

Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” pro...

Search engines and social media have changed how prospecting pipelines for salespeople are built today, but the vitality of the pipeline itself has not. The key to success for every salesperson is his pipeline of prospects.In High-Profit Prospecting, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.Merging new strategies with proven practices that unfortunately many have given up (much to th...

« This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » - Paul Gillin, Co-Author, Social Marketing to the Business CustomerFinding and validating business opportunities in mid- to large-sized organizations can overwhelm even the most experienced entrepreneurs.Lean B2B helps technology entrepreneurs meet the challenges while keeping them focused on the right things each step of the way. Packed with more than 20 case st...

From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ mark...

Great book for learning and implementing affiliate marketing.Making a fortune with affiliate marketing is possible. If you are an affiliate marketer, you might find much of this book repetitive. But, if you are not making a fortune and want to, then this book is for you.Most of us know it takes a llloooooonnnnnngggg time to make any money from most affiliate programs, and this book doesn't tell you you can get rich overnight. You will find the information to be true to what...

Killing your current marketing structure may be the only way to save it!Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center.What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing dep...