This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a custome...

The EU is a major trade partner with India, and economic linkages continue to deepen. India and the EU have increased their political interactions and are crucial partners in promoting sustainable development. Recent trends in India-EU relations show that New Delhi and Brussels are keen to expand their partnership in multiple areas, including sustainable development and natural resources management.This volume takes a unique approach to exploring the efficient management of resourc...

The financial system is the heart of an economy and payment systems are the nerves. As we shift towards a cashless economy, it is essential to understand the perception of customers towards digital transactions to design effective and viable E-Payment Systems (EPSs).Drawing on ten years of research in India and around the world, ‘The Sustainability of Financial Innovation in E-Payment Systems’ presents a timely and important model for the long-term viability of EPSs and gi...

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production."-- Professor Pierre McDonagh, Associate Editor, Journal of Macromark...

This story is a complete image of romanticism. The script is such an awesome that everybody will love this by heart. The story creates a strong feelings in readers. The writer Mr. Manoj Kumar Dash assure you that there will tears in your eyes after reading this. Most thrilling is the end.....