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Sizin İçin Önerilenler

Good Services

How to Design Services that Work

ile Lou Downe ...

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ‘good’ service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a ‘good’ and ‘bad’ service and describing the common ... Daha fazla okuyun

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Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ‘good’ service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a ‘good’ and ‘bad’ service and describing the common
... Daha fazla okuyun
Social Media Marketing

21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

ile Entrepreneur Publishing ...

Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... Daha fazla okuyun

Ücretsiz

Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an
... Daha fazla okuyun
Predictably Irrational, Revised and Expanded Edition

The Hidden Forces That Shape Our Decisions

ile Dan Ariely ...

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... Daha fazla okuyun

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The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics
... Daha fazla okuyun
Influence, New and Expanded

The Psychology of Persuasion

ile Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Daha fazla okuyun

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The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Daha fazla okuyun
This Is Marketing

You Can't Be Seen Until You Learn to See

ile Seth Godin ...

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Daha fazla okuyun

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**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
... Daha fazla okuyun
Doughnut Economics

The must-read book that redefines economics for a world in crisis

ile Kate Raworth ...

**Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... Daha fazla okuyun

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**Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can
... Daha fazla okuyun
Indistractable

How to Control Your Attention and Choose Your Life

ile Nir Eyal ...

*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Daha fazla okuyun

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*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book
... Daha fazla okuyun
Misbehaving

The Making of Behavioral Economics

ile Richard H. Thaler ...

**Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... Daha fazla okuyun

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**Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and
... Daha fazla okuyun
Buyology

Truth and Lies About Why We Buy

ile Martin Lindstrom ...

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge ... Daha fazla okuyun

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge
... Daha fazla okuyun
The Paradox of Choice

Why More Is Less, Revised Edition

ile Barry Schwartz, Nathan N. Cheek ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Daha fazla okuyun

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In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
... Daha fazla okuyun
The Marketing of Meaning

Why purpose markets itself

ile Erik Saelens ...

The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why ... Daha fazla okuyun

Ücretsiz

The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why
... Daha fazla okuyun
Nudge

The Final Edition

ile Richard H. Thaler, Cass R Sunstein ...

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Daha fazla okuyun

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The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important
... Daha fazla okuyun
The Millionaire Next Door

ile Thomas J. Stanley, William D. Danko ...

Diziler Kitap 2 - Millionaire Set
How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Daha fazla okuyun

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How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who
... Daha fazla okuyun
The Hype Machine

How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How WeMust Adapt

ile Sinan Aral ...

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond“The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New YorkNAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR ... Daha fazla okuyun

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A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond“The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New YorkNAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR
... Daha fazla okuyun
Exactly What to Say: The Magic Words for Influence and Impact

ile Phil Jones ...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Daha fazla okuyun

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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best
... Daha fazla okuyun
Gri Stratejiler

ile Bagas Bantara ...

Daha önce hiç görülmemiş satış dünyasına bir göz atmak ister misiniz? 'Gri Stratejiler: Daha Fazla Satış Yapmanın Sinsi Yolları', etik sınırın kenarında yer alan ve genellikle başarılı satış ustaları tarafından sıkı sıkıya saklanan satış taktiklerine dalmanızı sağlayacak bir rehberdir.Bu kitapta bulacaklarınız:* Tartışmalı ama etkili olduğu kanıtlanmış 'gri' satış teknikleri.* Ürününüzü unutulmaz ... Daha fazla okuyun

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Daha önce hiç görülmemiş satış dünyasına bir göz atmak ister misiniz? 'Gri Stratejiler: Daha Fazla Satış Yapmanın Sinsi Yolları', etik sınırın kenarında yer alan ve genellikle başarılı satış ustaları tarafından sıkı sıkıya saklanan satış taktiklerine dalmanızı sağlayacak bir rehberdir.Bu kitapta bulacaklarınız:* Tartışmalı ama etkili olduğu kanıtlanmış 'gri' satış teknikleri.* Ürününüzü unutulmaz
... Daha fazla okuyun
The Wisdom of Crowds

ile James Surowiecki ...

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as ... Daha fazla okuyun

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In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as
... Daha fazla okuyun
Hooked: How to Build Habit-Forming Products

Supplmental Workbook

ile Nir Eyal, with Ryan Hoover ...

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" ... Daha fazla okuyun

Ücretsiz

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products"
... Daha fazla okuyun
Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

ile Sean Ellis, Morgan Brown ...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Daha fazla okuyun

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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level
... Daha fazla okuyun
The Psychology of Selling

Increase Your Sales Faster and Easier Than You Ever Thought Possible

ile Brian Tracy ...

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Daha fazla okuyun

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Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available
... Daha fazla okuyun
The New Digital Age

Reshaping the Future of People, Nations and Business

ile Jared Cohen, Eric Schmidt ...

'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve JobsFrom two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled ... Daha fazla okuyun

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'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve JobsFrom two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled
... Daha fazla okuyun
The Happiness Industry

How the Government and Big Business Sold Us Well-Being

ile William Davies ...

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a 'chief happiness officer'? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: 'the ... Daha fazla okuyun

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What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a 'chief happiness officer'? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: 'the
... Daha fazla okuyun
Beloved Brands

Playbook for how to create a brand your consumers will love

ile Graham Robertson ...

"Beloved Brands is a book every CMO or would-be CMO should read.” Al RiesWith Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love.You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able ... Daha fazla okuyun

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"Beloved Brands is a book every CMO or would-be CMO should read.” Al RiesWith Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love.You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able
... Daha fazla okuyun
The Challenger Sale

How To Take Control of the Customer Conversation

ile Matthew Dixon, Brent Adamson ...

THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Daha fazla okuyun

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THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is
... Daha fazla okuyun

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Mevcut Olacağı Tarih:

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Sizin İçin Önerilenler

Tüketici Davranışları eKitaplar

Good Services

Social Media Marketing

Predictably Irrational, Revised and Expanded Edition

Influence, New and Expanded

This Is Marketing

Doughnut Economics

Indistractable

Misbehaving

Buyology

The Paradox of Choice

The Marketing of Meaning

Nudge

The Millionaire Next Door

The Hype Machine

Exactly What to Say: The Magic Words for Influence and Impact

Gri Stratejiler

The Wisdom of Crowds

Hooked: How to Build Habit-Forming Products

Hacking Growth

The Psychology of Selling

The New Digital Age

The Happiness Industry

Beloved Brands

The Challenger Sale