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公共關係 有聲書

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  • 有聲書

    This is Marketing

    You Can’t Be Seen Until You Learn To See

    由 Seth Godin ……
    旁白者: Seth Godin ……

    完整版

    7 小時 2 分鐘

    Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f... …… 閱讀更多內容

    NT$509 TWD

  • 有聲書

    Propaganda (Original Classic 1928 Edition)

    The Definitive and Complete Masterwork on Public Relations

    由 Edward Bernays ……
    旁白者: Sean Pratt ……

    完整版

    4 小時 2 分鐘

    Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Even the most casual reading reveals …… 閱讀更多內容

    NT$663 TWD

  • 有聲書

    Sustainably Wealthy: Navigating Finance for a Greener Future

    由 Crysa Vornex ……
    旁白者: Digital Voice Madison G ……

    完整版

    1 小時 40 分鐘

    This audiobook is narrated by a digital voice.This book delves into the pressing need for incorporating principles of sustainability into personal finance decisions, offering practical strategies for individuals looking to make a positive impact on the environment while securing their financial future. From eco-friendly investing to reducing consumption and cutting down on waste, Sustainably …… 閱讀更多內容

    NT$147 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Ladies' Man

    The Careless Heart of John F. Kennedy - From the bestselling author of "Capote's Women"

    由 Laurence Leamer ……
    旁白者: Robert Petkoff ……

    完整版

    9 小時 29 分鐘

    Insightful and wildly entertaining, Ladies Man gives voice to the women left as a footnote in JFK's legacy, while portraying a larger-than-life existence that was as troubled as it was extraordinary.John Fitzgerald Kennedy was a born leader-bold, charismatic, and able to charm his peers and disarm critics with nothing more than a witty phrase and a winning smile.He was also obsessive, manipulative …… 閱讀更多內容

    NT$1,654 TWD

    預購

  • 有聲書

    Why So Many Jobs Feel Useless in Today’s World

    Discover why so many jobs feel useless today! Unleash captivating audio insights for profound understanding.

    由 Bastian Cresswell ……
    旁白者: Nick Porter ……

    完整版

    2 小時 21 分鐘

    Why So Many Jobs Feel Useless in Today’s World:⭐⭐ Simplified Audio Guide with Explanations ⭐⭐Are you seeking to advance in understanding the modern job landscape and find purpose in your work?Looking for a comprehensive resource that provides all the insights you need to navigate today's work environment?Look no further!This guide is your ultimate companion for deepe... …… 閱讀更多內容

    NT$137 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Stories That F*cking Matter

    Three Pillars Of Epic Storytelling To Dominate Media Headlines, Win Clients And Grow Your Business

    旁白者: Josh Rivedal ……

    完整版

    4 小時 6 分鐘

    A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in …… 閱讀更多內容

    NT$630 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Launch Your Platform

    A 21-Day Launch Plan to Build Your Personal Brand and Share Your Story Online as a Writer, Coach, or Speaker

    由 Jonathan Milligan ……
    旁白者: Jonathan Milligan ……
    系列 有聲書 2 - Your Message Matters

    完整版

    4 小時 12 分鐘

    How to Launch an Online Platform in 21 Days That Attracts Your Ideal AudienceStand out from the crowd and make an impact sharing your story with Launch Your Platform. This practical 21-day guide from online entrepreneur Jonathan Milligan reveals his proven blueprint for building your personal brand and creating a thriving platform.In Launch Your Platform, you'll discover:The secrets to …… 閱讀更多內容

    NT$363 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    13 Forgotten Mind Control Secrets

    How to Use Words to Influence People’s Behavior, Target Their Thoughts, and Redirect Actions. Dark Psychology Secrets Revealed.

    由 Ronald Gill ……
    旁白者: Global Audio Productions ……

    完整版

    4 小時 3 分鐘

    From Nervous to Captivating:How to Choose Words That Command Attention and Unveil the Secrets to Unleash Your Influence!Picture this:You stroll into a room full of strangers. Bit nervous, right? But then, you start chatting with someone to break the ice, and boom—within minutes, they're hanging onto your every word. Laughing at your jokes, nodding like crazy, practically begging for more.Spill the …… 閱讀更多內容

    NT$496 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Crisis Management in the Age of Social Media: A Practical Playbook for Leaders Under Fire

    由 Nathan Sloane ……
    旁白者: Nathan Sloane ……

    完整版

    2 小時 17 分鐘

    Master digital reputation management and neutralize viral PR disasters before they destroy your corporate leadership. When a single hostile post can ignite global outrage in minutes, traditional slow-moving strategies will leave you exposed. Whether you are commuting to the office or stepping into a high-stakes executive role, you need a modern survival strategy to turn online chaos into …… 閱讀更多內容

    NT$332 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Power of Guest Podcasting, The

    How to Get Booked, Build Authority, and Grow Your Business

    由 Brandon Leibowitz ……
    旁白者: Brandon Leibowitz ……

    完整版

    6 小時 40 分鐘

    Want to grow your authority, expand your network, earn high-quality backlinks, and generate more leads without relying on paid advertising?In The Power of Guest Podcasting, SEO expert and entrepreneur Brandon Leibowitz shares the proven strategies he has used to appear on hundreds of podcasts and leverage those appearances to build his brand, improve search engine rankings, and grow his business …… 閱讀更多內容

    NT$166 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    丁菱娟說公關

    由 丁菱娟 ……
    旁白者: 丁菱娟 ……

    完整版

    2 小時 16 分鐘

    從公關概念、企業形象定位,到利益關係人管理、CIS建立與社群媒體操作,丁菱娟老師與您全面解析企業如何透過有效公關策略打造強勢品牌,帶您深入理解公關的核心價值,掌握媒體溝通、危機管理技巧等,幫助企業在日常經營與突發事件中維護形象,提升信任與市場競爭力,是企業品牌經營與公關實務的重要指南。講者:丁菱娟影響力品牌學院創辦人、作家、新創導師、資深公關人。 她累積了三十多年的公關行銷經驗,是台灣公關產業的意見領袖,至今持續在社群以及雜誌有固定專欄,並在台灣及大陸出版書籍,已出版《逆風前行》、《影響有影響力的人》、《你不必走得快,但一定要走得遠》、《無畏的膽識》以及《享受吧!50後的第三人生》等書。章節:00 發刊詞01 企業為什麼需要公關02 公關如何幫助品牌成功03 企業形象定位的思考04 利益關係人管理05 CIS的重要性與企業文化建立06 超級品牌的七塊拼圖以及企業社會責任07 …… 閱讀更多內容

    NT$240 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Más vale estar solo que mal acompañado

    La soledad puede ser el mejor refugio cuando la otra opción es un mal acompañante.

    由 Yeismar González ……
    旁白者: Yeismar González ……
    系列 有聲書 1 - La soledad puede ser un regalo.

    完整版

    16 分鐘

    ¡No te pierdas la oportunidad de escuchar este increíble audiolibro! En "Más vale estar solo que mal acompañado", descubrirás la importancia de aprender a valorarte, disfrutar de la soledad y elegir sabiamente a tus compañeros. Se abordarán los peligros de la mala compañía y se ofrecerán estrategias para alejarte de personas nocivas. También se explorarán los beneficios de la soledad para el …… 閱讀更多內容

    NT$92 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Making Friends: The Ultimate Guide To Win Friends and Influence People for Socially Challenged Teens and Adults

    由 Maxwell W. Northern ……
    旁白者: John Hays ……

    完整版

    22 分鐘

    Do you find it difficult to meet people and make new friends?Are you shy, introverted or just don’t have the opportunities to get out and socialize?Would you like to change this and build a wide circle of friends to have fun with?We all need friends. Some of us need a large circle of them while others need just one or two, but we all need someone to talk to, confide in, or just go out with for a …… 閱讀更多內容

    NT$149 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Brändimaailman 7 ihmettä

    由 Toni Lähde ……
    旁白者: Toni Lähde ……

    完整版

    7 小時 12 分鐘

    Mielikuvien voima on käänteentekevä.Lähikuvassa historian vaikutusvaltaisimpien brändien tarinat. Miten rakentuu myyttisten mittasuhteiden brändi?Mitä voimme oppia henkilöbrändäämisestä Aleksanteri Suurelta? Miten katolinen kirkko voi opettaa meille paljon enemmän kohdeyleisöistä, ostajapersoonista ja liiketoiminnan johdonmukaisesta brändirakentamisesta kuin esimerkiksi Tesla tai Patagonia.Toni …… 閱讀更多內容

    NT$586 TWD

  • 有聲書

    Truth

    How the Many Sides to Every Story Shape Our Reality

    由 Hector Macdonald ……
    旁白者: Simon Ludders ……

    完整版

    10 小時

    Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders.For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs.True or false? It’s rarely that simple.There is more than one truth about most things. Eating meat is nutri... …… 閱讀更多內容

    NT$466 TWD

  • 有聲書

    Speak With No Fear

    由 Mike Acker ……
    旁白者: Mike Acker ……

    完整版

    2 小時 49 分鐘

    Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability …… 閱讀更多內容

    NT$289 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    El método H.A.B.L.A

    Imagen verbal en 5 sencillos pasos

    由 Alvaro Gordoa ……
    旁白者: Alvaro Gordoa, Carlos Torres ……

    完整版

    7 小時 9 分鐘

    Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vidaEl Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.Hablar lo hace cualquiera. Penetrar en la mente del otro, necesita de un método. En este libro encontrarás un sencillo y divertido camino a seguir, con todas las claves para hablar en …… 閱讀更多內容

    NT$530 TWD

  • 有聲書

    PR IT-компаний: Российская практика

    完整版

    4 小時 12 分鐘

    Будучи участниками одного из самых быстрорастущих сегментов экономики, IT-компании, как никакие другие, нуждаются в эффективном PR сопровождении бизнеса. Однако продвижение компаний IT-сектора зачастую требует применения специфических технологий, вызывающих сложности даже у опытных пиарщиков. До сегодняшнего дня на российском рынке не было литературы, которая систематизировала бы российский и …… 閱讀更多內容

    NT$590 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    You’ve Got This

    Seven Steps to a Life You Love

    由 Bec Brown ……
    旁白者: Bec Brown, Inga Campbell ……

    完整版

    5 小時 32 分鐘

    Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media, or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income - but you aren't sure how to make that happen?Then this is the career hack you've been waiting for.In You've Got This, two successful creative founders …… 閱讀更多內容

    NT$837 TWD

  • 有聲書

    Public Relations For Dummies, 3rd Edition

    由 Eric Yaverbaum ……
    旁白者: Kent Klineman ……

    完整版

    13 小時 13 分鐘

    Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly …… 閱讀更多內容

    NT$862 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Desarrollando la Identidad de Marca [Brand Identity Breakthrough]: Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos [How to Craft Your Company's Unique Story to Make Your Products Irresistible]

    由 Gregory V. Diehl ……
    旁白者: Luis Alberto ……

    完整版

    7 小時 25 分鐘

    "Éxito de ventas nº1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la …… 閱讀更多內容

    NT$477 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Brought to You By

    How Corporations Warped the Truth, Conned the Public, and Broke Democracy

    由 Amy Westervelt ……
    旁白者: Amy Westervelt ……

    完整版

    9 小時 28 分鐘

    Bloomsbury presents Brought to You By: How Corporations Warped the Truth, Conned the Public, and Broke Democracy, written and read by Amy Westervelt.Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW"A book that every citizen needs to read." —JILL ABRAMSON, author of Merchants of TruthA gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very ... …… 閱讀更多內容

    NT$730 TWD

  • 有聲書

    Happy Customers Everywhere

    How Your Business Can Profit from the Insights of Positive Psychology

    由 Bernd H. Schmitt ……
    旁白者: Walter Dixon ……

    完整版

    6 小時 40 分鐘

    EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your …… 閱讀更多內容

    NT$1,160 TWD

  • 有聲書

    Smart Talk

    完整版

    5 小時 57 分鐘

    I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing …… 閱讀更多內容

    NT$477 TWD 透過 Kobo Plus 免費享用