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This is Marketing

You Can’t Be Seen Until You Learn To See

由 Seth Godin ……

旁白者： Seth Godin ……

完整版

7 小時 2 分鐘

Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f... …… 閱讀更多內容

NT$509 TWD

Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f...
... 閱讀更多內容
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Happy Customers Everywhere

How Your Business Can Profit from the Insights of Positive Psychology

由 Bernd H. Schmitt ……

旁白者： Walter Dixon ……

完整版

6 小時 40 分鐘

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your …… 閱讀更多內容

NT$1,160 TWD

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your
... 閱讀更多內容
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Smart Talk

由 Melissa Vela-Williamson APR CDP ……

旁白者： Melissa Vela-Williamson APR CDP ……

完整版

5 小時 57 分鐘

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing …… 閱讀更多內容

NT$477 TWD 透過 Kobo Plus 免費享用

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing
... 閱讀更多內容
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Making Waves

PR strategies to transform your maritime business

由 Ben Pinnington ……

旁白者： Ben Pinnington ……

完整版

8 小時 56 分鐘

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your …… 閱讀更多內容

NT$590 TWD 透過 Kobo Plus 免費享用

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your
... 閱讀更多內容
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Crystallizing Public Opinion

Complete and Original Edition

由 Edward Bernays ……

旁白者： Mitch Horowitz ……

完整版

5 小時 15 分鐘

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, …… 閱讀更多內容

NT$498 TWD

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped,
... 閱讀更多內容
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Crisis Averted

PR Strategies to Protect Your Reputation and the Bottom Line

由 Evan Nierman ……

旁白者： Evan Nierman ……

完整版

4 小時 6 分鐘

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis …… 閱讀更多內容

NT$431 TWD 透過 Kobo Plus 免費享用

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis
... 閱讀更多內容
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Brand Real

How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

由 Laurence Vincent ……

旁白者： Joe Geoffrey ……

完整版

8 小時 1 分鐘

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.Brand Real is a unique …… 閱讀更多內容

NT$928 TWD

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.Brand Real is a unique
... 閱讀更多內容
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Extraordinary PR, Ordinary Budget

A Strategy Guide

由 Jennifer R. Farmer ……

旁白者： Caroline Miller ……

完整版

3 小時 56 分鐘

For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R. …… 閱讀更多內容

NT$464 TWD 透過 Kobo Plus 免費享用

For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R.
... 閱讀更多內容
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Exceeding Customer Expectations

What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers

由 Kirk Kazanjian ……

旁白者： Alan Sklar ……

濃縮版

6 小時 25 分鐘

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER …… 閱讀更多內容

NT$498 TWD

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER
... 閱讀更多內容
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La magia de la persuasión

由 Pamela Jean Zetina ……

旁白者： Pamela Jean Zetina, Karla Hernández, Rubén Hernández ……

完整版

9 小時 45 分鐘

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de …… 閱讀更多內容

NT$530 TWD

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de
... 閱讀更多內容
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Complete Guide to Public Relations for SMEs, The

由 Mark D. Wells ……

旁白者： Owen Hawthorne ……

完整版

8 小時 3 分鐘

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs …… 閱讀更多內容

NT$496 TWD 透過 Kobo Plus 免費享用

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs
... 閱讀更多內容
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Reputation Capital

How to Navigate Crises and Protect your Greatest Asset

由 T.J. Winick ……

旁白者： Jeff Hoyt ……

完整版

6 小時 8 分鐘

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football …… 閱讀更多內容

NT$696 TWD 透過 Kobo Plus 免費享用

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football
... 閱讀更多內容
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Power Publicity

由 David R. Portney ……

旁白者： David R. Portney ……

完整版

1 小時 7 分鐘

Discover step-by-step exactly how to use the media to get free coverage and publicity for your business, your product or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now - from the press release to the media interview, it's all covered in detail here. Get "Power Publicity" and start your money-making media blitz …… 閱讀更多內容

NT$662 TWD 透過 Kobo Plus 免費享用

Discover step-by-step exactly how to use the media to get free coverage and publicity for your business, your product or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now - from the press release to the media interview, it's all covered in detail here. Get "Power Publicity" and start your money-making media blitz
... 閱讀更多內容
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Lenguaje sin palabras

由 Bárbara Tijerina ……

旁白者： Bárbara Tijerina ……

完整版

2 小時 52 分鐘

El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros.¿Cuántas veces te ha pasado que alguna persona te …… 閱讀更多內容

NT$431 TWD

El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros.¿Cuántas veces te ha pasado que alguna persona te
... 閱讀更多內容
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This Book Can Make You Famous

由 Jeffrey Goldsmith ……

旁白者： A Friend of Jeff's ……

完整版

4 小時 34 分鐘

We all want to "make it" in work and in life, and you don’t need to be a star to do it. This book will help you see why we want fame - and give you ideas how. This book is funny, insightful and empowering. There are a million ways to get buzz today, press, instagram, videos, music. Now, start reading the paperback that can make you famous, rock star. How did they do it? From Lady Gaga to Wang …… 閱讀更多內容

NT$332 TWD 透過 Kobo Plus 免費享用

We all want to "make it" in work and in life, and you don’t need to be a star to do it. This book will help you see why we want fame - and give you ideas how. This book is funny, insightful and empowering. There are a million ways to get buzz today, press, instagram, videos, music. Now, start reading the paperback that can make you famous, rock star. How did they do it? From Lady Gaga to Wang
... 閱讀更多內容
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Зачем пиарщику линейка? Советы по измерению коммуникаций

由 Лилия Глазова, Лилия Глазова ……

旁白者： Александра Максимова ……

完整版

4 小時 7 分鐘

Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный …… 閱讀更多內容

NT$590 TWD 透過 Kobo Plus 免費享用

Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный
... 閱讀更多內容
有聲書

Pitch Perfect

How to Say It Right the First Time, Every Time

由 Bill McGowan ……

旁白者： Bill McGowan ……

完整版

7 小時 52 分鐘

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, …… 閱讀更多內容

NT$862 TWD

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify,
... 閱讀更多內容
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Alpha Female Bible

Identify and Eliminate Anxiety, Jealousy, Negative Thinking, Overcome Anger and Couple Conflicts. Build Your Healthy Relationship as a Real Alpha Woman - Essential Edition

由 Michelle Martin ……

旁白者： Cat James, Courtney Wall, Janine Martintc, Tania Shandro ……

完整版

13 小時 44 分鐘

The Ultimate Alpha Female Bible Is Here: Here's How You Can Overcome Anxiety And Strengthen Your Relationship!Let's be honest. No woman is born with the "Alpha Female" gene.Being an Alpha Female is a state of mind that you can develop - even if you have never heard about "Alpha Females" before.Ditching old habits and building a new, improved version of yourself is not easy. It takes patience, …… 閱讀更多內容

NT$993 TWD 透過 Kobo Plus 免費享用

The Ultimate Alpha Female Bible Is Here: Here's How You Can Overcome Anxiety And Strengthen Your Relationship!Let's be honest. No woman is born with the "Alpha Female" gene.Being an Alpha Female is a state of mind that you can develop - even if you have never heard about "Alpha Females" before.Ditching old habits and building a new, improved version of yourself is not easy. It takes patience,
... 閱讀更多內容
有聲書

Propaganda (Original Classic 1928 Edition)

The Definitive and Complete Masterwork on Public Relations

由 Edward Bernays ……

旁白者： Sean Pratt ……

完整版

4 小時 2 分鐘

Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Even the most casual reading reveals …… 閱讀更多內容

NT$663 TWD

Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Even the most casual reading reveals
... 閱讀更多內容
有聲書

Sustainably Wealthy: Navigating Finance for a Greener Future

由 Crysa Vornex ……

旁白者： Digital Voice Madison G ……

完整版

1 小時 40 分鐘

This audiobook is narrated by a digital voice.This book delves into the pressing need for incorporating principles of sustainability into personal finance decisions, offering practical strategies for individuals looking to make a positive impact on the environment while securing their financial future. From eco-friendly investing to reducing consumption and cutting down on waste, Sustainably …… 閱讀更多內容

NT$147 TWD 透過 Kobo Plus 免費享用

This audiobook is narrated by a digital voice.This book delves into the pressing need for incorporating principles of sustainability into personal finance decisions, offering practical strategies for individuals looking to make a positive impact on the environment while securing their financial future. From eco-friendly investing to reducing consumption and cutting down on waste, Sustainably
... 閱讀更多內容
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Why So Many Jobs Feel Useless in Today’s World

Discover why so many jobs feel useless today! Unleash captivating audio insights for profound understanding.

由 Bastian Cresswell ……

旁白者： Nick Porter ……

完整版

2 小時 21 分鐘

Why So Many Jobs Feel Useless in Today’s World:⭐⭐ Simplified Audio Guide with Explanations ⭐⭐Are you seeking to advance in understanding the modern job landscape and find purpose in your work?Looking for a comprehensive resource that provides all the insights you need to navigate today's work environment?Look no further!This guide is your ultimate companion for deepe... …… 閱讀更多內容

NT$137 TWD 透過 Kobo Plus 免費享用

Why So Many Jobs Feel Useless in Today’s World:⭐⭐ Simplified Audio Guide with Explanations ⭐⭐Are you seeking to advance in understanding the modern job landscape and find purpose in your work?Looking for a comprehensive resource that provides all the insights you need to navigate today's work environment?Look no further!This guide is your ultimate companion for deepe...
... 閱讀更多內容
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Stories That F*cking Matter

Three Pillars Of Epic Storytelling To Dominate Media Headlines, Win Clients And Grow Your Business

由 Garrett McClure, Steven LeVine ……

旁白者： Josh Rivedal ……

完整版

4 小時 6 分鐘

A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in …… 閱讀更多內容

NT$630 TWD 透過 Kobo Plus 免費享用

A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in
... 閱讀更多內容
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Launch Your Platform

A 21-Day Launch Plan to Build Your Personal Brand and Share Your Story Online as a Writer, Coach, or Speaker

由 Jonathan Milligan ……

旁白者： Jonathan Milligan ……

系列有聲書 2 - Your Message Matters
完整版

4 小時 12 分鐘

How to Launch an Online Platform in 21 Days That Attracts Your Ideal AudienceStand out from the crowd and make an impact sharing your story with Launch Your Platform. This practical 21-day guide from online entrepreneur Jonathan Milligan reveals his proven blueprint for building your personal brand and creating a thriving platform.In Launch Your Platform, you'll discover:The secrets to …… 閱讀更多內容

NT$363 TWD 透過 Kobo Plus 免費享用

How to Launch an Online Platform in 21 Days That Attracts Your Ideal AudienceStand out from the crowd and make an impact sharing your story with Launch Your Platform. This practical 21-day guide from online entrepreneur Jonathan Milligan reveals his proven blueprint for building your personal brand and creating a thriving platform.In Launch Your Platform, you'll discover:The secrets to
... 閱讀更多內容
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13 Forgotten Mind Control Secrets

How to Use Words to Influence People’s Behavior, Target Their Thoughts, and Redirect Actions. Dark Psychology Secrets Revealed.

由 Ronald Gill ……

旁白者： Global Audio Productions ……

完整版

4 小時 3 分鐘

From Nervous to Captivating:How to Choose Words That Command Attention and Unveil the Secrets to Unleash Your Influence!Picture this:You stroll into a room full of strangers. Bit nervous, right? But then, you start chatting with someone to break the ice, and boom—within minutes, they're hanging onto your every word. Laughing at your jokes, nodding like crazy, practically begging for more.Spill the …… 閱讀更多內容

NT$496 TWD 透過 Kobo Plus 免費享用

From Nervous to Captivating:How to Choose Words That Command Attention and Unveil the Secrets to Unleash Your Influence!Picture this:You stroll into a room full of strangers. Bit nervous, right? But then, you start chatting with someone to break the ice, and boom—within minutes, they're hanging onto your every word. Laughing at your jokes, nodding like crazy, practically begging for more.Spill the
... 閱讀更多內容

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