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公共關係 有聲書

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  • 有聲書

    This is Marketing

    You Can’t Be Seen Until You Learn To See

    由 Seth Godin ……
    旁白者： Seth Godin ……

    完整版

    7 小時 2 分鐘

    Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f... …… 閱讀更多內容

    NT$509 TWD

  • 有聲書

    Rethinking Reputation

    How PR Trumps Marketing and Advertising in the New Media World

    由 John Doorley, Fraser P. Seitel ……
    旁白者： Sean Pratt ……

    完整版

    7 小時 25 分鐘

    Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at …… 閱讀更多內容

    NT$994 TWD

  • 有聲書

    Engaged

    The Neuroscience behind Creating Productive People in Successful Organizations

    由 Amy Brann ……
    旁白者： Esther Wane ……
    系列 series The Neuroscience of Business Series

    完整版

    6 小時 8 分鐘

    Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement. …… 閱讀更多內容

    NT$562 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Going Social

    Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

    由 Jeremy Goldman ……
    旁白者： Joe Geoffrey ……

    完整版

    7 小時 53 分鐘

    If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple …… 閱讀更多內容

    NT$994 TWD

  • 有聲書

    Personal Branding Mastery for Entrepreneurs

    由 Chris J Reed ……
    旁白者： Penny Andrews ……

    完整版

    5 小時 23 分鐘

    From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your …… 閱讀更多內容

    NT$477 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Sano se oikein

    由 Lotta Backlund, Jussi Karjalainen ……
    旁白者： Lotta Backlund ……

    完整版

    7 小時 12 分鐘

    Hauskin ja hyödyllisin viestintäopas, jonka olet koskaan saanut käsiisi.Tämä kirja tarjoaa henkilökohtaisen viestintäkonsultin, tehokkaita valmiita viestejä ja työkaluja viestinnälliseen ajatteluun, oli kyseessä sitten tinder-viesti, julkinen esiintyminen tai erokeskustelun aloittaminen.Oikea-aikaisella ja oikeanlaisella viestinnällä voi yritysmaailmassa ja politiikassa säästyä miljoonien eurojen …… 閱讀更多內容

    NT$579 TWD

  • 有聲書

    Rage and Hope

    The Women's Movement through Its Most Powerful Campaigns

    由 Regina Luttrell ……

    完整版

    7 小時

    Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact.How did frustration become strategy and hope sustain a movement through more than a century of setbacks and victories? The answer lies in something most …… 閱讀更多內容

    NT$896 TWD

    預購

  • 有聲書

    Networking Advantage, The

    Building Powerful Connections to Grow Your Career or Business

    由 Ahmed Musa ……
    旁白者： Digital Voice Archie G ……

    完整版

    2 小時 25 分鐘

    This audiobook is narrated by a digital voice.Let me be blunt: your talent isn’t enough.You could be the smartest, most skilled, hardest-working SOB on the planet…But if no one knows you? You’re invisible. Broke. Forgotten.The Networking Advantage rips the mask off the old-school “schmooze and lose” game and hands you the real playbook for building powerful, profitable connections that move the …… 閱讀更多內容

    NT$266 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Complete Guide to Public Relations for SMEs, The

    由 Mark D. Wells ……
    旁白者： Owen Hawthorne ……

    完整版

    8 小時 3 分鐘

    "The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs …… 閱讀更多內容

    NT$496 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Reputation Capital

    How to Navigate Crises and Protect your Greatest Asset

    由 T.J. Winick ……
    旁白者： Jeff Hoyt ……

    完整版

    6 小時 8 分鐘

    A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football …… 閱讀更多內容

    NT$696 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Power Publicity

    由 David R. Portney ……
    旁白者： David R. Portney ……

    完整版

    1 小時 7 分鐘

    Discover step-by-step exactly how to use the media to get free coverage and publicity for your business, your product or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now - from the press release to the media interview, it's all covered in detail here. Get "Power Publicity" and start your money-making media blitz …… 閱讀更多內容

    NT$662 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Lenguaje sin palabras

    由 Bárbara Tijerina ……
    旁白者： Bárbara Tijerina ……

    完整版

    2 小時 52 分鐘

    El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros.¿Cuántas veces te ha pasado que alguna persona te …… 閱讀更多內容

    NT$431 TWD

  • 有聲書

    This Book Can Make You Famous

    由 Jeffrey Goldsmith ……
    旁白者： A Friend of Jeff's ……

    完整版

    4 小時 34 分鐘

    We all want to "make it" in work and in life, and you don’t need to be a star to do it. This book will help you see why we want fame - and give you ideas how. This book is funny, insightful and empowering. There are a million ways to get buzz today, press, instagram, videos, music. Now, start reading the paperback that can make you famous, rock star. How did they do it? From Lady Gaga to Wang …… 閱讀更多內容

    NT$332 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Зачем пиарщику линейка? Советы по измерению коммуникаций

    由 Лилия Глазова, Лилия Глазова ……
    旁白者： Александра Максимова ……

    完整版

    4 小時 7 分鐘

    Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный …… 閱讀更多內容

    NT$590 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Pitch Perfect

    How to Say It Right the First Time, Every Time

    由 Bill McGowan ……
    旁白者： Bill McGowan ……

    完整版

    7 小時 52 分鐘

    Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, …… 閱讀更多內容

    NT$862 TWD

  • 有聲書

    Alpha Female Bible

    Identify and Eliminate Anxiety, Jealousy, Negative Thinking, Overcome Anger and Couple Conflicts. Build Your Healthy Relationship as a Real Alpha Woman - Essential Edition

    由 Michelle Martin ……
    旁白者： Cat James, Courtney Wall, Janine Martintc, Tania Shandro ……

    完整版

    13 小時 44 分鐘

    The Ultimate Alpha Female Bible Is Here: Here's How You Can Overcome Anxiety And Strengthen Your Relationship!Let's be honest. No woman is born with the "Alpha Female" gene.Being an Alpha Female is a state of mind that you can develop - even if you have never heard about "Alpha Females" before.Ditching old habits and building a new, improved version of yourself is not easy. It takes patience, …… 閱讀更多內容

    NT$993 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Happy Customers Everywhere

    How Your Business Can Profit from the Insights of Positive Psychology

    由 Bernd H. Schmitt ……
    旁白者： Walter Dixon ……

    完整版

    6 小時 40 分鐘

    EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your …… 閱讀更多內容

    NT$1,160 TWD

  • 有聲書

    Smart Talk

    由 Melissa Vela-Williamson APR CDP ……
    旁白者： Melissa Vela-Williamson APR CDP ……

    完整版

    5 小時 57 分鐘

    I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing …… 閱讀更多內容

    NT$477 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Making Waves

    PR strategies to transform your maritime business

    由 Ben Pinnington ……
    旁白者： Ben Pinnington ……

    完整版

    8 小時 56 分鐘

    Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your …… 閱讀更多內容

    NT$590 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Crystallizing Public Opinion

    Complete and Original Edition

    由 Edward Bernays ……
    旁白者： Mitch Horowitz ……

    完整版

    5 小時 15 分鐘

    The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, …… 閱讀更多內容

    NT$498 TWD

  • 有聲書

    Crisis Averted

    PR Strategies to Protect Your Reputation and the Bottom Line

    由 Evan Nierman ……
    旁白者： Evan Nierman ……

    完整版

    4 小時 6 分鐘

    Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis …… 閱讀更多內容

    NT$431 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Brand Real

    How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

    由 Laurence Vincent ……
    旁白者： Joe Geoffrey ……

    完整版

    8 小時 1 分鐘

    Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.Brand Real is a unique …… 閱讀更多內容

    NT$928 TWD

  • 有聲書

    Extraordinary PR, Ordinary Budget

    A Strategy Guide

    由 Jennifer R. Farmer ……
    旁白者： Caroline Miller ……

    完整版

    3 小時 56 分鐘

    For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R. …… 閱讀更多內容

    NT$464 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Exceeding Customer Expectations

    What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers

    由 Kirk Kazanjian ……
    旁白者： Alan Sklar ……

    濃縮版

    6 小時 25 分鐘

    What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER …… 閱讀更多內容

    NT$498 TWD