行銷與銷售與企業與金融有聲書中的公共關係

購物車

無法購買的項目

請檢閱您的購物車。您可以即刻移除無法購買的項目，或者我們將於結帳時為您自動移除。

項目項目

- 無限制暢讀電子書
  
  無限制暢聽有聲書
  
  無需綁約，可以在以下位置 隨時取消 kobo.com/account/subscriptions
  
  每月获得 1 积分，可兑换您选择的有声书
  
  無需綁約，可以在以下位置 隨時取消 kobo.com/account/subscriptions
  
  無限制暢讀電子書
  
  無限制暢聽有聲書
  
  無需綁約，可以在以下位置 隨時取消 kobo.com/account/subscriptions
  有聲書
  由 ,
  
  供應時間:
  
  . 無需綁約，可以在以下位置 隨時取消 kobo.com/account/subscriptions.
  
  預購
  每月1個有聲讀物
  
  + 免費試用30天
  
  特殊優惠
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *隨時可以取消
  
  免費

項目項目

無限制暢讀電子書

無限制暢聽有聲書

無需綁約，可以在以下位置 隨時取消 kobo.com/account/subscriptions

每月获得 1 积分，可兑换您选择的有声书

無需綁約，可以在以下位置 隨時取消 kobo.com/account/subscriptions

無限制暢讀電子書

無限制暢聽有聲書

無需綁約，可以在以下位置 隨時取消 kobo.com/account/subscriptions
有聲書
由 ,

供應時間:
. 無需綁約，可以在以下位置 隨時取消 kobo.com/account/subscriptions.

預購
每月1個有聲讀物

+ 免費試用30天

特殊優惠

Get 1 credit every month to exchange for an audiobook of your choice

*隨時可以取消

免費

專屬於您的推薦

有聲書

This is Marketing

You Can’t Be Seen Until You Learn To See

由 Seth Godin ……

旁白者： Seth Godin ……

完整版

7 小時 2 分鐘

Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f... …… 閱讀更多內容

NT$509 TWD

Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f...
... 閱讀更多內容
有聲書

Painavaa puhetta

由 Ripsa Koskinen-Papunen, Heikki Laakso, Marjaana Virta ……

旁白者： Ripsa Koskinen-Papunen ……

完整版

7 小時 18 分鐘

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa …… 閱讀更多內容

NT$718 TWD

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa
... 閱讀更多內容
有聲書

Invention in PR

由 Adam Ritchie ……

旁白者： Adam Ritchie ……

完整版

2 小時 45 分鐘

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It …… 閱讀更多內容

NT$530 TWD

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It
... 閱讀更多內容
有聲書

Content Marketing for PR

How to build brand visibility, influence and trust in today’s social age

由 Trevor Young ……

旁白者： Trevor Young ……

完整版

8 小時 56 分鐘

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business …… 閱讀更多內容

NT$663 TWD 透過 Kobo Plus 免費享用

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business
... 閱讀更多內容
有聲書

From Manila to Wall Street

An Immigrant's Journey With America's First Black Tycoon

由 Butch Meily ……

旁白者： Butch Meily, Becky Parker ……

完整版

9 小時 47 分鐘

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach …… 閱讀更多內容

NT$383 TWD 透過 Kobo Plus 免費享用

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach
... 閱讀更多內容
有聲書

Trust Signals

由 Scott Baradell ……

旁白者： Jay Aaseng ……

完整版

6 小時 10 分鐘

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the …… 閱讀更多內容

NT$477 TWD 透過 Kobo Plus 免費享用

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the
... 閱讀更多內容
有聲書

Understanding the Small Cap Market

A CEO's Guide

由 Amit Bohensky ……

完整版

3 小時 39 分鐘

This definitive guide provides the necessary tools for leading a Smallcap company after it goes public. It emphasizes the importance ofmanaging public perception and building lasting trust with investors.Readers will learn how to identify the most influential voices in theirindustry and how to respond to market shifts before they becomeproblems. The book offers a clear path for maintaining …… 閱讀更多內容

NT$332 TWD 透過 Kobo Plus 免費享用

This definitive guide provides the necessary tools for leading a Smallcap company after it goes public. It emphasizes the importance ofmanaging public perception and building lasting trust with investors.Readers will learn how to identify the most influential voices in theirindustry and how to respond to market shifts before they becomeproblems. The book offers a clear path for maintaining
... 閱讀更多內容
有聲書

Ladies' Man

The Careless Heart of John F. Kennedy - From the bestselling author of "Capote's Women"

由 Laurence Leamer ……

旁白者： Robert Petkoff ……

完整版

9 小時 29 分鐘

Insightful and wildly entertaining, Ladies Man gives voice to the women left as a footnote in JFK's legacy, while portraying a larger-than-life existence that was as troubled as it was extraordinary.John Fitzgerald Kennedy was a born leader-bold, charismatic, and able to charm his peers and disarm critics with nothing more than a witty phrase and a winning smile.He was also obsessive, manipulative …… 閱讀更多內容

NT$1,654 TWD

預購

Insightful and wildly entertaining, Ladies Man gives voice to the women left as a footnote in JFK's legacy, while portraying a larger-than-life existence that was as troubled as it was extraordinary.John Fitzgerald Kennedy was a born leader-bold, charismatic, and able to charm his peers and disarm critics with nothing more than a witty phrase and a winning smile.He was also obsessive, manipulative
... 閱讀更多內容
有聲書

Happy Customers Everywhere

How Your Business Can Profit from the Insights of Positive Psychology

由 Bernd H. Schmitt ……

旁白者： Walter Dixon ……

完整版

6 小時 40 分鐘

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your …… 閱讀更多內容

NT$1,160 TWD

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your
... 閱讀更多內容
有聲書

Smart Talk

由 Melissa Vela-Williamson APR CDP ……

旁白者： Melissa Vela-Williamson APR CDP ……

完整版

5 小時 57 分鐘

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing …… 閱讀更多內容

NT$477 TWD 透過 Kobo Plus 免費享用

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing
... 閱讀更多內容
有聲書

Making Waves

PR strategies to transform your maritime business

由 Ben Pinnington ……

旁白者： Ben Pinnington ……

完整版

8 小時 56 分鐘

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your …… 閱讀更多內容

NT$590 TWD 透過 Kobo Plus 免費享用

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your
... 閱讀更多內容
有聲書

Crystallizing Public Opinion

Complete and Original Edition

由 Edward Bernays ……

旁白者： Mitch Horowitz ……

完整版

5 小時 15 分鐘

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, …… 閱讀更多內容

NT$498 TWD

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped,
... 閱讀更多內容
有聲書

Crisis Averted

PR Strategies to Protect Your Reputation and the Bottom Line

由 Evan Nierman ……

旁白者： Evan Nierman ……

完整版

4 小時 6 分鐘

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis …… 閱讀更多內容

NT$431 TWD 透過 Kobo Plus 免費享用

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis
... 閱讀更多內容
有聲書

Brand Real

How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

由 Laurence Vincent ……

旁白者： Joe Geoffrey ……

完整版

8 小時 1 分鐘

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.Brand Real is a unique …… 閱讀更多內容

NT$928 TWD

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.Brand Real is a unique
... 閱讀更多內容
有聲書

Extraordinary PR, Ordinary Budget

A Strategy Guide

由 Jennifer R. Farmer ……

旁白者： Caroline Miller ……

完整版

3 小時 56 分鐘

For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R. …… 閱讀更多內容

NT$464 TWD 透過 Kobo Plus 免費享用

For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R.
... 閱讀更多內容
有聲書

Exceeding Customer Expectations

What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers

由 Kirk Kazanjian ……

旁白者： Alan Sklar ……

濃縮版

6 小時 25 分鐘

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER …… 閱讀更多內容

NT$498 TWD

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER
... 閱讀更多內容
有聲書

La magia de la persuasión

由 Pamela Jean Zetina ……

旁白者： Pamela Jean Zetina, Karla Hernández, Rubén Hernández ……

完整版

9 小時 45 分鐘

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de …… 閱讀更多內容

NT$530 TWD

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de
... 閱讀更多內容
有聲書

Complete Guide to Public Relations for SMEs, The

由 Mark D. Wells ……

旁白者： Owen Hawthorne ……

完整版

8 小時 3 分鐘

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs …… 閱讀更多內容

NT$496 TWD 透過 Kobo Plus 免費享用

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs
... 閱讀更多內容
有聲書

Reputation Capital

How to Navigate Crises and Protect your Greatest Asset

由 T.J. Winick ……

旁白者： Jeff Hoyt ……

完整版

6 小時 8 分鐘

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football …… 閱讀更多內容

NT$696 TWD 透過 Kobo Plus 免費享用

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football
... 閱讀更多內容
有聲書

Power Publicity

由 David R. Portney ……

旁白者： David R. Portney ……

完整版

1 小時 7 分鐘

Discover step-by-step exactly how to use the media to get free coverage and publicity for your business, your product or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now - from the press release to the media interview, it's all covered in detail here. Get "Power Publicity" and start your money-making media blitz …… 閱讀更多內容

NT$662 TWD 透過 Kobo Plus 免費享用

Discover step-by-step exactly how to use the media to get free coverage and publicity for your business, your product or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now - from the press release to the media interview, it's all covered in detail here. Get "Power Publicity" and start your money-making media blitz
... 閱讀更多內容
有聲書

Lenguaje sin palabras

由 Bárbara Tijerina ……

旁白者： Bárbara Tijerina ……

完整版

2 小時 52 分鐘

El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros.¿Cuántas veces te ha pasado que alguna persona te …… 閱讀更多內容

NT$431 TWD

El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros.¿Cuántas veces te ha pasado que alguna persona te
... 閱讀更多內容
有聲書

This Book Can Make You Famous

由 Jeffrey Goldsmith ……

旁白者： A Friend of Jeff's ……

完整版

4 小時 34 分鐘

We all want to "make it" in work and in life, and you don’t need to be a star to do it. This book will help you see why we want fame - and give you ideas how. This book is funny, insightful and empowering. There are a million ways to get buzz today, press, instagram, videos, music. Now, start reading the paperback that can make you famous, rock star. How did they do it? From Lady Gaga to Wang …… 閱讀更多內容

NT$332 TWD 透過 Kobo Plus 免費享用

We all want to "make it" in work and in life, and you don’t need to be a star to do it. This book will help you see why we want fame - and give you ideas how. This book is funny, insightful and empowering. There are a million ways to get buzz today, press, instagram, videos, music. Now, start reading the paperback that can make you famous, rock star. How did they do it? From Lady Gaga to Wang
... 閱讀更多內容
有聲書

Зачем пиарщику линейка? Советы по измерению коммуникаций

由 Лилия Глазова, Лилия Глазова ……

旁白者： Александра Максимова ……

完整版

4 小時 7 分鐘

Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный …… 閱讀更多內容

NT$590 TWD 透過 Kobo Plus 免費享用

Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный
... 閱讀更多內容
有聲書

Pitch Perfect

How to Say It Right the First Time, Every Time

由 Bill McGowan ……

旁白者： Bill McGowan ……

完整版

7 小時 52 分鐘

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, …… 閱讀更多內容

NT$862 TWD

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify,
... 閱讀更多內容

eReader

應用程式

配件

購物時賺得樂天點數

使用樂天點數

購物車

您會獲得 VIP 禮遇！

您的購物車是空的

供應時間:

每月1個有聲讀物

+ 免費試用30天

供應時間:

每月1個有聲讀物

+ 免費試用30天

專屬於您的推薦

公共關係 有聲書

公共關係有聲書