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公共關係 有聲書

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  • 有聲書

    This is Marketing

    You Can’t Be Seen Until You Learn To See

    由 Seth Godin ……
    旁白者: Seth Godin ……

    完整版

    7 小時 2 分鐘

    Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f... …… 閱讀更多內容

    NT$509 TWD

  • 有聲書

    Painavaa puhetta

    完整版

    7 小時 18 分鐘

    Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa …… 閱讀更多內容

    NT$718 TWD

  • 有聲書

    Invention in PR

    由 Adam Ritchie ……
    旁白者: Adam Ritchie ……

    完整版

    2 小時 45 分鐘

    A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It …… 閱讀更多內容

    NT$530 TWD

  • 有聲書

    Content Marketing for PR

    How to build brand visibility, influence and trust in today’s social age

    由 Trevor Young ……
    旁白者: Trevor Young ……

    完整版

    8 小時 56 分鐘

    Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business …… 閱讀更多內容

    NT$663 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    From Manila to Wall Street

    An Immigrant's Journey With America's First Black Tycoon

    由 Butch Meily ……
    旁白者: Butch Meily, Becky Parker ……

    完整版

    9 小時 47 分鐘

    From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach …… 閱讀更多內容

    NT$383 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Trust Signals

    由 Scott Baradell ……
    旁白者: Jay Aaseng ……

    完整版

    6 小時 10 分鐘

    What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the …… 閱讀更多內容

    NT$477 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Understanding the Small Cap Market

    A CEO's Guide

    由 Amit Bohensky ……

    完整版

    3 小時 39 分鐘

    This definitive guide provides the necessary tools for leading a Smallcap company after it goes public. It emphasizes the importance ofmanaging public perception and building lasting trust with investors.Readers will learn how to identify the most influential voices in theirindustry and how to respond to market shifts before they becomeproblems. The book offers a clear path for maintaining …… 閱讀更多內容

    NT$332 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    The Power of Reputation

    Strengthen the Asset That Will Make or Break Your Career

    由 Chris Komisarjevsky ……
    旁白者: Walter Dixon ……

    完整版

    6 小時 28 分鐘

    We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.The Power of Reputation offers business people an action plan for creating the kind of …… 閱讀更多內容

    NT$928 TWD

  • 有聲書

    Public Relations Executive: How to Lead Strategic Communications, Build Powerful Media Relationships, and Protect Brand Reputation at the Highest Level

    由 Nathaniel Briggs ……
    旁白者: Nathaniel Briggs ……

    完整版

    2 小時 16 分鐘

    Master crisis leadership and strategic communications to transform from a tactical manager into a C-suite powerhouse. Perfect for your morning commute, this career-defining guide equips you to shape business outcomes, manage high-stakes corporate risks, and build enduring stakeholder trust. Stop just distributing messaging and start steering the company vision.Step confidently into the boardroom …… 閱讀更多內容

    NT$332 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Persuasion

    WHAT SCHOOLS DO NOT TEACH US? 100+ SECRETS TO PERSUADE OTHERS

    由 Eric Lefebvre ……
    旁白者: Edward Mora ……

    完整版

    3 小時 15 分鐘

    Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible …… 閱讀更多內容

    NT$597 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    13 Secretos Olvidados del Control Mental

    Cómo Usar Palabras para Influir en el Comportamiento, Dirigir Pensamientos y Redirigir Acciones. Secretos de la Psicología Oscura Revelados.

    由 Ronald Gill ……
    旁白者: Global Audio Productions ……

    完整版

    4 小時 43 分鐘

    De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos, …… 閱讀更多內容

    NT$496 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Personal Branding: A Manifesto on Fame and Influence

    由 Isaac Mashman ……
    旁白者: Isaac Mashman ……

    完整版

    41 分鐘

    It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, …… 閱讀更多內容

    NT$132 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Good Is the New Cool

    Market Like You Give a Damn

    由 Afdhel Aziz, Bobby Jones ……
    旁白者: Stephen Paul Aulridge, Jr. ……

    完整版

    6 小時 21 分鐘

    “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still …… 閱讀更多內容

    NT$1,093 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Truth

    How the Many Sides to Every Story Shape Our Reality

    由 Hector Macdonald ……
    旁白者: Simon Ludders ……

    完整版

    10 小時

    Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders.For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs.True or false? It’s rarely that simple.There is more than one truth about most things. Eating meat is nutri... …… 閱讀更多內容

    NT$466 TWD

  • 有聲書

    Speak With No Fear

    由 Mike Acker ……
    旁白者: Mike Acker ……

    完整版

    2 小時 49 分鐘

    Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability …… 閱讀更多內容

    NT$289 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    El método H.A.B.L.A

    Imagen verbal en 5 sencillos pasos

    由 Alvaro Gordoa ……
    旁白者: Alvaro Gordoa, Carlos Torres ……

    完整版

    7 小時 9 分鐘

    Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vidaEl Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.Hablar lo hace cualquiera. Penetrar en la mente del otro, necesita de un método. En este libro encontrarás un sencillo y divertido camino a seguir, con todas las claves para hablar en …… 閱讀更多內容

    NT$530 TWD

  • 有聲書

    PR IT-компаний: Российская практика

    完整版

    4 小時 12 分鐘

    Будучи участниками одного из самых быстрорастущих сегментов экономики, IT-компании, как никакие другие, нуждаются в эффективном PR сопровождении бизнеса. Однако продвижение компаний IT-сектора зачастую требует применения специфических технологий, вызывающих сложности даже у опытных пиарщиков. До сегодняшнего дня на российском рынке не было литературы, которая систематизировала бы российский и …… 閱讀更多內容

    NT$590 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    You’ve Got This

    Seven Steps to a Life You Love

    由 Bec Brown ……
    旁白者: Bec Brown, Inga Campbell ……

    完整版

    5 小時 32 分鐘

    Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media, or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income - but you aren't sure how to make that happen?Then this is the career hack you've been waiting for.In You've Got This, two successful creative founders …… 閱讀更多內容

    NT$837 TWD

  • 有聲書

    Public Relations For Dummies, 3rd Edition

    由 Eric Yaverbaum ……
    旁白者: Kent Klineman ……

    完整版

    13 小時 13 分鐘

    Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly …… 閱讀更多內容

    NT$862 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Desarrollando la Identidad de Marca [Brand Identity Breakthrough]: Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos [How to Craft Your Company's Unique Story to Make Your Products Irresistible]

    由 Gregory V. Diehl ……
    旁白者: Luis Alberto ……

    完整版

    7 小時 25 分鐘

    "Éxito de ventas nº1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la …… 閱讀更多內容

    NT$477 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Brought to You By

    How Corporations Warped the Truth, Conned the Public, and Broke Democracy

    由 Amy Westervelt ……
    旁白者: Amy Westervelt ……

    完整版

    9 小時 28 分鐘

    Bloomsbury presents Brought to You By: How Corporations Warped the Truth, Conned the Public, and Broke Democracy, written and read by Amy Westervelt.Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW"A book that every citizen needs to read." —JILL ABRAMSON, author of Merchants of TruthA gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very ... …… 閱讀更多內容

    NT$730 TWD

  • 有聲書

    Complete Guide to Public Relations for SMEs, The

    由 Mark D. Wells ……
    旁白者: Owen Hawthorne ……

    完整版

    8 小時 3 分鐘

    "The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs …… 閱讀更多內容

    NT$496 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Reputation Capital

    How to Navigate Crises and Protect your Greatest Asset

    由 T.J. Winick ……
    旁白者: Jeff Hoyt ……

    完整版

    6 小時 8 分鐘

    A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football …… 閱讀更多內容

    NT$696 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Alpha Female Bible

    Identify and Eliminate Anxiety, Jealousy, Negative Thinking, Overcome Anger and Couple Conflicts. Build Your Healthy Relationship as a Real Alpha Woman - Essential Edition

    完整版

    13 小時 44 分鐘

    The Ultimate Alpha Female Bible Is Here: Here's How You Can Overcome Anxiety And Strengthen Your Relationship!Let's be honest. No woman is born with the "Alpha Female" gene.Being an Alpha Female is a state of mind that you can develop - even if you have never heard about "Alpha Females" before.Ditching old habits and building a new, improved version of yourself is not easy. It takes patience, …… 閱讀更多內容

    NT$993 TWD 透過 Kobo Plus 免費享用