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公共關係 有聲書

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  • 有聲書

    This is Marketing

    You Can’t Be Seen Until You Learn To See

    由 Seth Godin ……
    旁白者: Seth Godin ……

    完整版

    7 小時 2 分鐘

    Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f... …… 閱讀更多內容

    NT$509 TWD

  • 有聲書

    Propaganda (Original Classic 1928 Edition)

    The Definitive and Complete Masterwork on Public Relations

    由 Edward Bernays ……
    旁白者: Sean Pratt ……

    完整版

    4 小時 2 分鐘

    Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Even the most casual reading reveals …… 閱讀更多內容

    NT$663 TWD

  • 有聲書

    Sustainably Wealthy: Navigating Finance for a Greener Future

    由 Crysa Vornex ……
    旁白者: Digital Voice Madison G ……

    完整版

    1 小時 40 分鐘

    This audiobook is narrated by a digital voice.This book delves into the pressing need for incorporating principles of sustainability into personal finance decisions, offering practical strategies for individuals looking to make a positive impact on the environment while securing their financial future. From eco-friendly investing to reducing consumption and cutting down on waste, Sustainably …… 閱讀更多內容

    NT$147 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Why So Many Jobs Feel Useless in Today’s World

    Discover why so many jobs feel useless today! Unleash captivating audio insights for profound understanding.

    由 Bastian Cresswell ……
    旁白者: Nick Porter ……

    完整版

    2 小時 21 分鐘

    Why So Many Jobs Feel Useless in Today’s World:⭐⭐ Simplified Audio Guide with Explanations ⭐⭐Are you seeking to advance in understanding the modern job landscape and find purpose in your work?Looking for a comprehensive resource that provides all the insights you need to navigate today's work environment?Look no further!This guide is your ultimate companion for deepe... …… 閱讀更多內容

    NT$137 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Stories That F*cking Matter

    Three Pillars Of Epic Storytelling To Dominate Media Headlines, Win Clients And Grow Your Business

    旁白者: Josh Rivedal ……

    完整版

    4 小時 6 分鐘

    A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in …… 閱讀更多內容

    NT$630 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Launch Your Platform

    A 21-Day Launch Plan to Build Your Personal Brand and Share Your Story Online as a Writer, Coach, or Speaker

    由 Jonathan Milligan ……
    旁白者: Jonathan Milligan ……
    系列 有聲書 2 - Your Message Matters

    完整版

    4 小時 12 分鐘

    How to Launch an Online Platform in 21 Days That Attracts Your Ideal AudienceStand out from the crowd and make an impact sharing your story with Launch Your Platform. This practical 21-day guide from online entrepreneur Jonathan Milligan reveals his proven blueprint for building your personal brand and creating a thriving platform.In Launch Your Platform, you'll discover:The secrets to …… 閱讀更多內容

    NT$363 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    13 Forgotten Mind Control Secrets

    How to Use Words to Influence People’s Behavior, Target Their Thoughts, and Redirect Actions. Dark Psychology Secrets Revealed.

    由 Ronald Gill ……
    旁白者: Global Audio Productions ……

    完整版

    4 小時 3 分鐘

    From Nervous to Captivating:How to Choose Words That Command Attention and Unveil the Secrets to Unleash Your Influence!Picture this:You stroll into a room full of strangers. Bit nervous, right? But then, you start chatting with someone to break the ice, and boom—within minutes, they're hanging onto your every word. Laughing at your jokes, nodding like crazy, practically begging for more.Spill the …… 閱讀更多內容

    NT$496 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Crisis Management in the Age of Social Media: A Practical Playbook for Leaders Under Fire

    由 Nathan Sloane ……
    旁白者: Nathan Sloane ……

    完整版

    2 小時 17 分鐘

    Master digital reputation management and neutralize viral PR disasters before they destroy your corporate leadership. When a single hostile post can ignite global outrage in minutes, traditional slow-moving strategies will leave you exposed. Whether you are commuting to the office or stepping into a high-stakes executive role, you need a modern survival strategy to turn online chaos into …… 閱讀更多內容

    NT$332 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Power of Guest Podcasting, The

    How to Get Booked, Build Authority, and Grow Your Business

    由 Brandon Leibowitz ……
    旁白者: Brandon Leibowitz ……

    完整版

    6 小時 40 分鐘

    Want to grow your authority, expand your network, earn high-quality backlinks, and generate more leads without relying on paid advertising?In The Power of Guest Podcasting, SEO expert and entrepreneur Brandon Leibowitz shares the proven strategies he has used to appear on hundreds of podcasts and leverage those appearances to build his brand, improve search engine rankings, and grow his business …… 閱讀更多內容

    NT$166 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    丁菱娟說公關

    由 丁菱娟 ……
    旁白者: 丁菱娟 ……

    完整版

    2 小時 16 分鐘

    從公關概念、企業形象定位,到利益關係人管理、CIS建立與社群媒體操作,丁菱娟老師與您全面解析企業如何透過有效公關策略打造強勢品牌,帶您深入理解公關的核心價值,掌握媒體溝通、危機管理技巧等,幫助企業在日常經營與突發事件中維護形象,提升信任與市場競爭力,是企業品牌經營與公關實務的重要指南。講者:丁菱娟影響力品牌學院創辦人、作家、新創導師、資深公關人。 她累積了三十多年的公關行銷經驗,是台灣公關產業的意見領袖,至今持續在社群以及雜誌有固定專欄,並在台灣及大陸出版書籍,已出版《逆風前行》、《影響有影響力的人》、《你不必走得快,但一定要走得遠》、《無畏的膽識》以及《享受吧!50後的第三人生》等書。章節:00 發刊詞01 企業為什麼需要公關02 公關如何幫助品牌成功03 企業形象定位的思考04 利益關係人管理05 CIS的重要性與企業文化建立06 超級品牌的七塊拼圖以及企業社會責任07 …… 閱讀更多內容

    NT$240 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Más vale estar solo que mal acompañado

    La soledad puede ser el mejor refugio cuando la otra opción es un mal acompañante.

    由 Yeismar González ……
    旁白者: Yeismar González ……
    系列 有聲書 1 - La soledad puede ser un regalo.

    完整版

    16 分鐘

    ¡No te pierdas la oportunidad de escuchar este increíble audiolibro! En "Más vale estar solo que mal acompañado", descubrirás la importancia de aprender a valorarte, disfrutar de la soledad y elegir sabiamente a tus compañeros. Se abordarán los peligros de la mala compañía y se ofrecerán estrategias para alejarte de personas nocivas. También se explorarán los beneficios de la soledad para el …… 閱讀更多內容

    NT$92 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Making Friends: The Ultimate Guide To Win Friends and Influence People for Socially Challenged Teens and Adults

    由 Maxwell W. Northern ……
    旁白者: John Hays ……

    完整版

    22 分鐘

    Do you find it difficult to meet people and make new friends?Are you shy, introverted or just don’t have the opportunities to get out and socialize?Would you like to change this and build a wide circle of friends to have fun with?We all need friends. Some of us need a large circle of them while others need just one or two, but we all need someone to talk to, confide in, or just go out with for a …… 閱讀更多內容

    NT$149 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Brändimaailman 7 ihmettä

    由 Toni Lähde ……
    旁白者: Toni Lähde ……

    完整版

    7 小時 12 分鐘

    Mielikuvien voima on käänteentekevä.Lähikuvassa historian vaikutusvaltaisimpien brändien tarinat. Miten rakentuu myyttisten mittasuhteiden brändi?Mitä voimme oppia henkilöbrändäämisestä Aleksanteri Suurelta? Miten katolinen kirkko voi opettaa meille paljon enemmän kohdeyleisöistä, ostajapersoonista ja liiketoiminnan johdonmukaisesta brändirakentamisesta kuin esimerkiksi Tesla tai Patagonia.Toni …… 閱讀更多內容

    NT$586 TWD

  • 有聲書

    Painavaa puhetta

    完整版

    7 小時 18 分鐘

    Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa …… 閱讀更多內容

    NT$718 TWD

  • 有聲書

    Invention in PR

    由 Adam Ritchie ……
    旁白者: Adam Ritchie ……

    完整版

    2 小時 45 分鐘

    A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It …… 閱讀更多內容

    NT$530 TWD

  • 有聲書

    Content Marketing for PR

    How to build brand visibility, influence and trust in today’s social age

    由 Trevor Young ……
    旁白者: Trevor Young ……

    完整版

    8 小時 56 分鐘

    Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business …… 閱讀更多內容

    NT$663 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    From Manila to Wall Street

    An Immigrant's Journey With America's First Black Tycoon

    由 Butch Meily ……
    旁白者: Butch Meily, Becky Parker ……

    完整版

    9 小時 47 分鐘

    From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach …… 閱讀更多內容

    NT$383 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Trust Signals

    由 Scott Baradell ……
    旁白者: Jay Aaseng ……

    完整版

    6 小時 10 分鐘

    What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the …… 閱讀更多內容

    NT$477 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Understanding the Small Cap Market

    A CEO's Guide

    由 Amit Bohensky ……

    完整版

    3 小時 39 分鐘

    This definitive guide provides the necessary tools for leading a Smallcap company after it goes public. It emphasizes the importance ofmanaging public perception and building lasting trust with investors.Readers will learn how to identify the most influential voices in theirindustry and how to respond to market shifts before they becomeproblems. The book offers a clear path for maintaining …… 閱讀更多內容

    NT$332 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    The Art of War II: 36 Ancient Tactics to Win Any Battle

    The Art of War II

    由 JOE CHEN ……
    旁白者: GRANT ……
    系列 有聲書 3 - Tales of Chinese Political Intrigue

    完整版

    5 小時 45 分鐘

    "The Art of War II: 36 Ancient Tactics to Win Any Battle"How to use this book? It’s easy. You don’t need to memorize all 36 tactics. Pick 5 or 10 that fit your life—maybe the ones for work, or the ones for relationships—and practice them. Each tactic comes with a simple explanation, an ancient example (to show it works), and a modern example (so you know how to use it today). And remember: these …… 閱讀更多內容

    NT$303 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Happy Customers Everywhere

    How Your Business Can Profit from the Insights of Positive Psychology

    由 Bernd H. Schmitt ……
    旁白者: Walter Dixon ……

    完整版

    6 小時 40 分鐘

    EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your …… 閱讀更多內容

    NT$1,160 TWD

  • 有聲書

    Smart Talk

    完整版

    5 小時 57 分鐘

    I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing …… 閱讀更多內容

    NT$477 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    La magia de la persuasión

    完整版

    9 小時 45 分鐘

    ¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de …… 閱讀更多內容

    NT$530 TWD

  • 有聲書

    Making Waves

    PR strategies to transform your maritime business

    由 Ben Pinnington ……
    旁白者: Ben Pinnington ……

    完整版

    8 小時 56 分鐘

    Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your …… 閱讀更多內容

    NT$590 TWD 透過 Kobo Plus 免費享用