行銷與銷售與企業與金融有聲書中的公共關係

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This is Marketing

You Can’t Be Seen Until You Learn To See

由 Seth Godin ……

旁白者： Seth Godin ……

完整版

7 小時 2 分鐘

Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f... …… 閱讀更多內容

NT$509 TWD

Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f...
... 閱讀更多內容
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Painavaa puhetta

由 Ripsa Koskinen-Papunen, Heikki Laakso, Marjaana Virta ……

旁白者： Ripsa Koskinen-Papunen ……

完整版

7 小時 18 分鐘

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa …… 閱讀更多內容

NT$718 TWD

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa
... 閱讀更多內容
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Invention in PR

由 Adam Ritchie ……

旁白者： Adam Ritchie ……

完整版

2 小時 45 分鐘

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It …… 閱讀更多內容

NT$530 TWD

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It
... 閱讀更多內容
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Content Marketing for PR

How to build brand visibility, influence and trust in today’s social age

由 Trevor Young ……

旁白者： Trevor Young ……

完整版

8 小時 56 分鐘

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business …… 閱讀更多內容

NT$663 TWD 透過 Kobo Plus 免費享用

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business
... 閱讀更多內容
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From Manila to Wall Street

An Immigrant's Journey With America's First Black Tycoon

由 Butch Meily ……

旁白者： Butch Meily, Becky Parker ……

完整版

9 小時 47 分鐘

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach …… 閱讀更多內容

NT$383 TWD 透過 Kobo Plus 免費享用

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach
... 閱讀更多內容
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Trust Signals

由 Scott Baradell ……

旁白者： Jay Aaseng ……

完整版

6 小時 10 分鐘

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the …… 閱讀更多內容

NT$477 TWD 透過 Kobo Plus 免費享用

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the
... 閱讀更多內容
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Understanding the Small Cap Market

A CEO's Guide

由 Amit Bohensky ……

完整版

3 小時 39 分鐘

This definitive guide provides the necessary tools for leading a Smallcap company after it goes public. It emphasizes the importance ofmanaging public perception and building lasting trust with investors.Readers will learn how to identify the most influential voices in theirindustry and how to respond to market shifts before they becomeproblems. The book offers a clear path for maintaining …… 閱讀更多內容

NT$332 TWD 透過 Kobo Plus 免費享用

This definitive guide provides the necessary tools for leading a Smallcap company after it goes public. It emphasizes the importance ofmanaging public perception and building lasting trust with investors.Readers will learn how to identify the most influential voices in theirindustry and how to respond to market shifts before they becomeproblems. The book offers a clear path for maintaining
... 閱讀更多內容
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Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World

由 John Doorley, Fraser P. Seitel ……

旁白者： Sean Pratt ……

完整版

7 小時 25 分鐘

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at …… 閱讀更多內容

NT$994 TWD

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at
... 閱讀更多內容
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Engaged

The Neuroscience behind Creating Productive People in Successful Organizations

由 Amy Brann ……

旁白者： Esther Wane ……

系列 series The Neuroscience of Business Series
完整版

6 小時 8 分鐘

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement. …… 閱讀更多內容

NT$562 TWD 透過 Kobo Plus 免費享用

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.
... 閱讀更多內容
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Going Social

Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

由 Jeremy Goldman ……

旁白者： Joe Geoffrey ……

完整版

7 小時 53 分鐘

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple …… 閱讀更多內容

NT$994 TWD

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple
... 閱讀更多內容
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Personal Branding Mastery for Entrepreneurs

由 Chris J Reed ……

旁白者： Penny Andrews ……

完整版

5 小時 23 分鐘

From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your …… 閱讀更多內容

NT$477 TWD 透過 Kobo Plus 免費享用

From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your
... 閱讀更多內容
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Sano se oikein

由 Lotta Backlund, Jussi Karjalainen ……

旁白者： Lotta Backlund ……

完整版

7 小時 12 分鐘

Hauskin ja hyödyllisin viestintäopas, jonka olet koskaan saanut käsiisi.Tämä kirja tarjoaa henkilökohtaisen viestintäkonsultin, tehokkaita valmiita viestejä ja työkaluja viestinnälliseen ajatteluun, oli kyseessä sitten tinder-viesti, julkinen esiintyminen tai erokeskustelun aloittaminen.Oikea-aikaisella ja oikeanlaisella viestinnällä voi yritysmaailmassa ja politiikassa säästyä miljoonien eurojen …… 閱讀更多內容

NT$579 TWD

Hauskin ja hyödyllisin viestintäopas, jonka olet koskaan saanut käsiisi.Tämä kirja tarjoaa henkilökohtaisen viestintäkonsultin, tehokkaita valmiita viestejä ja työkaluja viestinnälliseen ajatteluun, oli kyseessä sitten tinder-viesti, julkinen esiintyminen tai erokeskustelun aloittaminen.Oikea-aikaisella ja oikeanlaisella viestinnällä voi yritysmaailmassa ja politiikassa säästyä miljoonien eurojen
... 閱讀更多內容
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Rage and Hope

The Women's Movement through Its Most Powerful Campaigns

由 Regina Luttrell ……

完整版

7 小時

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact.How did frustration become strategy and hope sustain a movement through more than a century of setbacks and victories? The answer lies in something most …… 閱讀更多內容

NT$896 TWD

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Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact.How did frustration become strategy and hope sustain a movement through more than a century of setbacks and victories? The answer lies in something most
... 閱讀更多內容
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Networking Advantage, The

Building Powerful Connections to Grow Your Career or Business

由 Ahmed Musa ……

旁白者： Digital Voice Archie G ……

完整版

2 小時 25 分鐘

This audiobook is narrated by a digital voice.Let me be blunt: your talent isn’t enough.You could be the smartest, most skilled, hardest-working SOB on the planet…But if no one knows you? You’re invisible. Broke. Forgotten.The Networking Advantage rips the mask off the old-school “schmooze and lose” game and hands you the real playbook for building powerful, profitable connections that move the …… 閱讀更多內容

NT$266 TWD 透過 Kobo Plus 免費享用

This audiobook is narrated by a digital voice.Let me be blunt: your talent isn’t enough.You could be the smartest, most skilled, hardest-working SOB on the planet…But if no one knows you? You’re invisible. Broke. Forgotten.The Networking Advantage rips the mask off the old-school “schmooze and lose” game and hands you the real playbook for building powerful, profitable connections that move the
... 閱讀更多內容
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Truth

How the Many Sides to Every Story Shape Our Reality

由 Hector Macdonald ……

旁白者： Simon Ludders ……

完整版

10 小時

Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders.For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs.True or false? It’s rarely that simple.There is more than one truth about most things. Eating meat is nutri... …… 閱讀更多內容

NT$466 TWD

Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders.For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs.True or false? It’s rarely that simple.There is more than one truth about most things. Eating meat is nutri...
... 閱讀更多內容
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Speak With No Fear

由 Mike Acker ……

旁白者： Mike Acker ……

完整版

2 小時 49 分鐘

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability …… 閱讀更多內容

NT$289 TWD 透過 Kobo Plus 免費享用

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability
... 閱讀更多內容
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El método H.A.B.L.A

Imagen verbal en 5 sencillos pasos

由 Alvaro Gordoa ……

旁白者： Alvaro Gordoa, Carlos Torres ……

完整版

7 小時 9 分鐘

Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vidaEl Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.Hablar lo hace cualquiera. Penetrar en la mente del otro, necesita de un método. En este libro encontrarás un sencillo y divertido camino a seguir, con todas las claves para hablar en …… 閱讀更多內容

NT$530 TWD

Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vidaEl Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.Hablar lo hace cualquiera. Penetrar en la mente del otro, necesita de un método. En este libro encontrarás un sencillo y divertido camino a seguir, con todas las claves para hablar en
... 閱讀更多內容
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PR IT-компаний: Российская практика

由 Филипп Гуров, Филипп Гуров ……

旁白者： Святой ……

完整版

4 小時 12 分鐘

Будучи участниками одного из самых быстрорастущих сегментов экономики, IT-компании, как никакие другие, нуждаются в эффективном PR сопровождении бизнеса. Однако продвижение компаний IT-сектора зачастую требует применения специфических технологий, вызывающих сложности даже у опытных пиарщиков. До сегодняшнего дня на российском рынке не было литературы, которая систематизировала бы российский и …… 閱讀更多內容

NT$590 TWD 透過 Kobo Plus 免費享用

Будучи участниками одного из самых быстрорастущих сегментов экономики, IT-компании, как никакие другие, нуждаются в эффективном PR сопровождении бизнеса. Однако продвижение компаний IT-сектора зачастую требует применения специфических технологий, вызывающих сложности даже у опытных пиарщиков. До сегодняшнего дня на российском рынке не было литературы, которая систематизировала бы российский и
... 閱讀更多內容
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You’ve Got This

Seven Steps to a Life You Love

由 Bec Brown ……

旁白者： Bec Brown, Inga Campbell ……

完整版

5 小時 32 分鐘

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media, or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income - but you aren't sure how to make that happen?Then this is the career hack you've been waiting for.In You've Got This, two successful creative founders …… 閱讀更多內容

NT$837 TWD

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media, or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income - but you aren't sure how to make that happen?Then this is the career hack you've been waiting for.In You've Got This, two successful creative founders
... 閱讀更多內容
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Public Relations For Dummies, 3rd Edition

由 Eric Yaverbaum ……

旁白者： Kent Klineman ……

完整版

13 小時 13 分鐘

Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly …… 閱讀更多內容

NT$862 TWD 透過 Kobo Plus 免費享用

Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly
... 閱讀更多內容
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Desarrollando la Identidad de Marca [Brand Identity Breakthrough]: Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos [How to Craft Your Company's Unique Story to Make Your Products Irresistible]

由 Gregory V. Diehl ……

旁白者： Luis Alberto ……

完整版

7 小時 25 分鐘

"Éxito de ventas nº1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la …… 閱讀更多內容

NT$477 TWD 透過 Kobo Plus 免費享用

"Éxito de ventas nº1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la
... 閱讀更多內容
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Brought to You By

How Corporations Warped the Truth, Conned the Public, and Broke Democracy

由 Amy Westervelt ……

旁白者： Amy Westervelt ……

完整版

9 小時 28 分鐘

Bloomsbury presents Brought to You By: How Corporations Warped the Truth, Conned the Public, and Broke Democracy, written and read by Amy Westervelt.Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW"A book that every citizen needs to read." —JILL ABRAMSON, author of Merchants of TruthA gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very ... …… 閱讀更多內容

NT$730 TWD

Bloomsbury presents Brought to You By: How Corporations Warped the Truth, Conned the Public, and Broke Democracy, written and read by Amy Westervelt.Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW"A book that every citizen needs to read." —JILL ABRAMSON, author of Merchants of TruthA gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very ...
... 閱讀更多內容
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Happy Customers Everywhere

How Your Business Can Profit from the Insights of Positive Psychology

由 Bernd H. Schmitt ……

旁白者： Walter Dixon ……

完整版

6 小時 40 分鐘

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your …… 閱讀更多內容

NT$1,160 TWD

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your
... 閱讀更多內容
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Smart Talk

由 Melissa Vela-Williamson APR CDP ……

旁白者： Melissa Vela-Williamson APR CDP ……

完整版

5 小時 57 分鐘

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing …… 閱讀更多內容

NT$477 TWD 透過 Kobo Plus 免費享用

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing
... 閱讀更多內容

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